Sherri Brown Zonta Club of St Louis sherribrown227gmailcom What is a brand What does a brand stand for Features Attributes Benefits What does a brand stand for FABs Ferrari BMW Volvo ID: 740161
Download Presentation The PPT/PDF document "Workshop Crafting your Zonta Elevator Sp..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
WorkshopCrafting yourZonta Elevator SpeechSherri BrownZonta Club of St. Louissherribrown227@gmail.comSlide2
What is a brand?Slide3
What does a brand stand for?FeaturesAttributesBenefitsSlide4
What does a brand stand for?FABsFerrariBMWVolvoFord
YugoSlide5
What does a brand stand for?FeaturesAttributesBenefits
How does it make you feel?Slide6
What is Zonta International’s Brand?FeaturesAttributesBenefitsSlide7
What is Your Club’s Brand?FeaturesAttributes
BenefitsSlide8
Who are you?andWhy do you belong/stay with Zonta?
What is
YOUR
Brand?Slide9
What is an ‘Elevator Pitch’?Brief message about you and/or your organizationUsually very short
Grabs attention, says a lot in a few wordsSlide10
Elements of a good Elevator PitchAbout youWhat do you do/offer?
What are the benefits?
How do you do it?
Call for ActionSlide11
Crafting your Zonta Elevator PitchAbout Zonta
What do you do/ offer?
What are the benefits?
How do you do it?
Call for Action
Write one sentence for each topic
Connect and Fine tune
Practice