December 2015 Session Outcomes Share good practices to Attract new members Retain existing members Through demonstrating a vital and attractive club life Session Overview Part 1 What is a vital club life ID: 756962
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Slide1
A Vital Zonta Club Life
Tricks and Tips Based on Good Practices
December 2015Slide2
Session Outcomes
Share good
practices to:
Attract new membersRetain
existing members
Through demonstrating a
vital
and
attractive club lifeSlide3
Session Overview
Part 1: What is a vital club life?
Part 2: Good practices to attract and retain members
Part 3: Good practices sent in by successful clubsSlide4
Part 1: What is a vital club life?
4Slide5
A Vital
Club Life
International
participation
Friendship
in
and outside of
Committees &
Office
Well-conducted
meetings
with exciting
presentations
Service and advocacy
activities &
Awards for young girls
Inspiring
fundraising
events
5Slide6
Signs of Strong Vitality
Smooth succession to fulfill
functions
Active participation of almost all members inmeetings, fundraising events, service activities,
…
Stable membership with more than 15 membersSlide7
Signs of Strong Vitality
Zonta knowledge in
general
Knowledge of club achievements
Indicating
involvement
and
engagementSlide8
Signs of Strong Vitality
Regular admission of new members
Crucial for club to survive over generations
Diversity in professions and agesLeading to diversity of ideas, initiatives, competencesSlide9
Signs of Strong Vitality
Understand the international dimension of ZontaParticipation in area, district and international, events, meetings & conferences
Club and individual donations to ZIF programsConsciousness of Zonta’s
role as NGO in cooperation with UN and other organisationsSlide10
Signs of Strong Vitality
Being united by common goals“Zonta Says No” and other Advocacy activities
ZIF awards and scholarshipsService projects
Club investing in external communicationLocal and new media and PR
Acknowledge donors & sponsorsSlide11
Part 2:
Good practices to attract and retain members
11Slide12
Good Practices
The results of the ZI “Entry Survey” in 2014
point to very concrete hints to retain new members
Informational meetings
Club handbook (welcome package)
Personal mentoring by an existing Zonta memberSlide13
Good Practices
Active Membership Committee in
place
Every member to introduce at least
one
new
member
A
follow-up before
and
after joining (Direct Dialogue)Slide14
Good Practices
Implement new member survey after one year
Recruit young women as a group
Make recruitment a regular club activitySlide15
Good Practices
Active Nominating Committee in place for succession planning
Training on all levels
“Shoe box” game for talent detection & team building
The Zonta quiz competitionSlide16
Good Practices
Acknowledge the long-term
membersCultivate the little signs of
friendshipAsk
for feedback from members (anonymous survey
)
Organize
random seating at club meetingsSlide17
Tools Are Available
Instrument to identify your club vitality:
Vitality Indicators QuestionnaireWebsite of Zonta
International
In “Membership Tools”
you
will find the questionnaire and the explanations for its assessmentSlide18
Tools Are Available
Use (more) all the materials available:
PR materialsManuals
Posters and documents for our awards… so much material available on ZI website !!!Slide19
There is No Universal Magic
Spell
But throughout
each club’s cultural background, there are some common magical ingredients that help in attracting and retaining new members.Slide20
Part 3:
Good practices sent in by successful clubs
20Slide21
Good Practices From Zonta Clubs
D27
– ZC Metz (France)D28 – ZC Engiadina (Switzerland)
D20 – ZC Raseborg-Raasepori (Finland)D20 – ZC Lahti (Finland)
D14 – ZC Nuernberg (Germany)
D18 – ZC Ibadan II (Nigeria)
D21 – ZC Sundsvall (Sweden)Slide22
D27 – ZC Metz (France)
Large information meeting organized with finger food,
offered forpotential new membersthank you to sponsors
with aim to present Zonta (in a lively manner!)Slide23
D28 – ZC Engiadina (Switzerland)
Many
social events organized (isolated region)
Dinners at private homes to foster friendship
Strong support from SOM, area and governor
Diversity in professions
Immediately involve new members!Slide24
D20 – ZC Raseborg-Raasepori (Finland)
Taking
good care of membersStrong ties with many personal contacts
Sharing tasks: all of us and evenlySlide25
D20 – ZC Lahti (Finland)
Best
recruiters are motivated Zontians themselvesService work local and international is glue
Seminars with interesting content to attract professional women
Break loneliness of professional women through content and friendshipSlide26
D14 – ZC Nuernberg (Germany)
Presenting
Zonta at public women’s fairIntensive follow-up of the contacts made: personal contact, invitiation to club & events
Every member is assigned one contact for follow-up until decision to joinSlide27
D18 – ZC Ibadan II (Nigeria)
Presentation
of Zonta vision, mission & membership at churchPublicity on radio, TV and newspaper
Mandate to every member to introduce 2 new eligible membersSlide28
D21 – ZC Sundsvall (Sweden)
Presenting
Zonta at party for potential members and sponsors
Translate international purpose and goals into local realistic ambitions with business plan and follow-up of results
Intensive communication
Surveying new membersSlide29
Conclusion
A Zonta club that can demonstrate a vital and attractive club
life will be able to both attract new members and retain
existing members.
Clubs leaders can easily look to Zonta.org and other clubs for inspiration and ideas.
Slide30
Presentation Developed By:
International Membership Committee
2014-2016Annette
Binder, Zonta Club of Hamburg-Elbufer
Dafne
Reymen
, Zonta Club of Brussel
ZavelSlide31