Tracy Stewart. Overview. Learn seven high-impact benefits of using . Facebook. , Twitter, YouTube, blogs, and other online communities. See real-life examples of how you can use social media to increase interest and referrals, as well as accelerate the decision cycle in choosing a college. ID: 293236
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Incredible Benefits of Social Media
Learn seven high-impact benefits of using
, Twitter, YouTube, blogs, and other online communities
See real-life examples of how you can use social media to increase interest and referrals, as well as accelerate the decision cycle in choosing a collegeSlide3
Students Can Experience Student Life through Videos – Accelerate Decision Cycle
watch video online
Internet Report 2010)Slide4
“Day in the Life” Video Series
avg per month
89avg per month
43avg per month
Previous “Day in the Life” video content always garnered
top views…So, we produced more & views increasedSlide5
Views of our “Why I Love Regent” contest entries always garner top views: they’re short, genuine & direct
So, in 2010, we had another contest & doubled our entries
Our first freshman video blog series attracted repeat visits
& channel subscribers
So, in 2010, we have four freshman video bloggers contributingSlide6
YouTube as a Community
The web isn’t
just websites anymore.
Our YouTube channel is another web property – aside from our website – that helps to extend our online presence & build awareness & consideration of our brandSlide7
Generate High-Quality Traffic by
Sharing Links to Your Website
Mostly current stakeholders stay up-to-date on news & events (like the inauguration of our new President)
& other social media activities (like the launch of our new
& YouTube pages, our YouTube video contest & blogger series)Slide8
Leverage Student & Alumni Ambassadors and Other Influencers - Blogs
About 50% of
(Source:Pew Internet Report 2010)
Regent features 88 current students
In 2010, traffic from Regent blogs to Regent.edu was 0.27% of total site traffic(or #17 top referral source)
Since Jan 2009 & compared to site
, these visitors spent 24% more time on siteSlide9
Know What Works – Test & Measure
Measuring growth in audience sizes, referral volume, referral interactivity, and content interest helps to gauge the effectiveness of your efforts & illuminate calibration opportunities to achieve optimal results
Regent reviews social media data at a high level every monthSlide10
Frequency Impacts Growth
Design & Featured on Homepage
Launched New YouTube Design & Content
Why I Love Regent
Launched Life in the UnCommons Content on YouTube
Refreshed Life in the UnCommons Content on YouTube
Audience Growth Spikes with CampaignsSlide11
Know What Content Generates Most Interest
Social media users follow brands because:
They are a current customer
They want exclusive deals or offersThey want entertaining or informational content(Source: eMarketer Report 2009)
Reasons for Unsubscribing
from a Brand’s Facebook Page
34% unsubscribed due to contentSlide12
Know Who Your Audiences Are
demographic and psychographic
make-up of channels helps to inform what content should be shared whereSlide13
Interacts With Your Facebook Page?
Social media channels offer deep user demographic and psychographic insights – allowing us to identify who spends time on our properties and offer them a more personalized experienceSlide14
What Type of Videos Should You Curate?
Regularly reviewing demographic make-up of channels helps to inform what content should be shared where
How Often and What
Should You Tweet?
Regularly reviewing demographic make-up of channels helps to inform what content should be shared whereSlide16
How Can Social Media Increase Conversions?
a strategic engagement information funnel, we drive prospects from awareness to consideration (and from web property to web property)
Increase & Enhance Your Visibility
Social media is the new search engine optimization.
A brand-related search will inevitably display social media channels within the first three pages of results.
Regent utilizes a naming and tagging convention for all social content to ensure top search indexingSlide18
social encyclopedia, offers a unbiased representation of Regent University and drives a considerable amount of traffic to
Develop Audience Trust Via Indexed
Audiences generally trust peer-
Search Optimized Social Content and Channels
Regent-specific social content – including videos, presentations, forums,
photos and blogs – rank highly on Google, Yahoo! and BingSlide20
A Measured Approach to Social Media
As with any channel, social media starts with gathering insights about your company, customers, competitors, collaborators, & context.
This informs strategy.
Define goals, initiatives, strategies & tactics.
How will success be measured?
Count what matters according to your goals.
Close the loop & utilize gathered data to craft wiser strategies.Slide21
7 Incredible Benefits of Social Media
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