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GLOBAL  MARKETING 8 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction GLOBAL  MARKETING 8 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction

GLOBAL MARKETING 8 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction - PowerPoint Presentation

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Uploaded On 2018-11-15

GLOBAL MARKETING 8 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction - PPT Presentation

Describe the components of a country market assessment Understand the marketing opportunities in BRIC countries Identify the various market entry strategies Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy ID: 729501

marketing global market country global marketing country market glossary strategy economic strategies trade exchange images mix population growth cultural

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