Vohs and Roy F Baumeister Department of Psychology Sun YatSen University Marketing Department Carlson School of Management University of Minnesota Minneapolis and Department of Psychology Florida State University ABSTRACT People often get what they ID: 2108
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.TherewasasigniÞcantmaineffectofcountingconditiononreportsoffeelingstrong,F(1,80)525.76,p.001;themaineffectofCyberballconditionandtheinteractionofcountingconditionandCyberballconditionwerenotsigniÞcant,Fs1.Participantswhocountedmoneyre-portedfeelingstronger(M53.45,SD50.67)thanthosewhocountedpaper(M52.59,SD50.86).Also,thedegreetowhichparticipantsfeltstrongcorrelatedinverselywithreportsofdis-tressregardingtheCyberballgame,r(82)5".32,p.01.TheseresultsÞtthetheorythatmoneyoperatesasaresource,sothatcountingmoneyhelpsbuffertheimpactofexclusionbymakingpeoplefeelstronger.EXPERIMENT4Accordingtopriortheories,responsestosocialeventsarisefromsomeofthesamephysiologicalmechanismsthatrespondtophysicalpain(MacDonald&Leary,2005;Panksepp,1998).Ifso,thencountingmoneyshouldreducephysicalpain,justasitreducedsocialpaininExperiment3.ParticipantsNinety-sixundergraduatestudentsataChineseuniversity(60fe-males,36males)participatedinexchangeforpartialcoursecredit.ProcedurePriortocomingtothelaboratory,participantswererandomly mersedonlyinthewateratthebaselinetemperature(431C),for180s.Afterward,participantsuseda9-pointscaletoratehowpainfulthistaskhadbeen.Then,theycompletedthePANASasamoodmeasure.ResultsandDiscussionAnANOVAonpainreportsyieldedthreesigniÞcanteffects.First,reportedpainwashigherinthehigh-painthaninthemoderate-paincondition,F(1,92)557.35,p.001;thisÞndingindicatesthatthepainmanipulationwassuccessful.Second,reportedpainwaslowerafterparticipantscountedmoneythanaftertheycountedpaper,F(1,92)515.73,p.001.Third,theinteractionofcountingconditionandpain3.02.52.01.51.00.50.0Distress RatingCounting MoneyCounting PaperExclusionNormal PlayFig.1.ResultsfromExperiment3:meandistressratingasafunctionofCyberballcondition(socialexclusionvs.normalplay)andcountingcondition(countingmoneyvs.countingpaper).