16 Years of building the community and the economy The Inspiration Lunchbox Concert Series Riverwalk Stage 20002004 Free concerts 1200130 on 3 rd Friday OctoberJune Martin County Arts Council ID: 759523
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Slide1
Riverwalk Music2000-2016
16 Years of building the community and the economy
Slide2The Inspiration
Lunchbox Concert Series
Riverwalk Stage 2000-2004Free concerts 12:00-1:30 on 3rd Friday October-JuneMartin County Arts CouncilWide variety of musicBobby & the Blisters, Bill Porter, and Bob SwintonMany local performing artistsBuilt traffic downtown on concert daysMoved to Gazebo Park for 2004-2005
Slide3New Vision
RiverWalk Jazz Series
2006-2010
1st Sunday November-AprilAd hoc committee led by City Recreation Department and Media PartnersJazz Arts Education featured different jazz formsProfessional performersHard costs advertising underwritten by Stuart News6 Florida Festival & Events Association Awards
Slide4Challenges
RiverWalk
Jazz SeriesNo shadeBudget limited number of performancesOne show/month7 shows/yearIncreased downtown visitors, but not consistent enough to warrant businesses opening regularly
Slide5New Opportunities
RiverWalk Music Series
Downtown Business AssociationWeekly concertsOctober-MayMultiple musical genresAdditional volunteers & sponsorsFlorida Inland Navigation District (FIND) grantShade makes stage and seating area comfortable for performers and visitorsCommunity Services Department designed iconic sails create destination
Slide6Rock’n Riverwalk Jazz
Two Concert Series
RiverWalk
Music SeriesJazzAd hoc committee1st Sunday/monthRock’n RiverwalkBlues, Country, Reggae, Rock, Latin and PopDowntown Business AssociationAll other Sundays1st Saturday Summer Series June-September 4-7 p.m.
Slide7Consolidation
Rock’n Riverwalk
Fall 2011-present
Unified two concert series
Downtown
Business
Association
Consistency of
every
Sunday in season (November-May)
Diversity of musical genres
Local and regional musicians
Green Market relocation effectively expanded hours
Very
loyal following
Slide8Expansion
Rock’n
RiverwalkYear-round since June 2015Weekly concertsConsistent hours & weeks2nd full summer season50/52 weeksEffective partnershipsStuart Main StreetGreen MarketDowntown businessesSponsorsCity of Stuart
Slide9By The Numbers
Rock’n Riverwalk
In-season attendance 1,500+
Summer attendance 700+Year-round Stuart Green Market with 50% full day vendorsBusiness participation50% open on Sundays25% sponsorCost $1,000/week + insurance and permitting costsIn-kind match for marketing and managementPublic satisfaction
Slide10Thank You!