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TRAVEL RETAIL FINDER Updated: May.17.2013 TRAVEL RETAIL FINDER Updated: May.17.2013

TRAVEL RETAIL FINDER Updated: May.17.2013 - PowerPoint Presentation

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TRAVEL RETAIL FINDER Updated: May.17.2013 - PPT Presentation

Overview 2 Launch Market NA Argentina Uruguay Brazil Mexico LAT AM UK Germany Norway Sweden Denmark Nordic HK Vietnam Indonesia Philippines Taiwan Singapore Thailand Situation ID: 731005

clinique travel amp retail travel clinique retail amp page build language sapplet digital events global free facebook tested tablet

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Slide1

TRAVEL RETAIL FINDER

Updated: May.17.2013Slide2

Overview2

Launch Market:

NA, Argentina, Uruguay, Brazil, Mexico (LAT AM), UK, Germany, Norway, Sweden, Denmark (Nordic), HK, Vietnam, Indonesia, Philippines, Taiwan, Singapore, Thailand

Situation:

Clinique Travel Retail is developing a Global Facebook application with the intention of leveraging digital to further engage consumers

Objective:

Build awareness around Travel Retail locations, events and exclusives

Strategy:

Build one common build for all markets, viewable in consumers language of choice

Available on PC, Tablet and Mobile

Launch on Clinique Facebook Fan Pages for each global market

Ability to leverage build on additional digital properties such as Global & Affiliate’s .coms

Easy for TR Admin to add/remove locations, events and exclusives

(later phase

) Develop TR specific CRM program for frequent travelers

KPIs:

Visits to build

Visits by country

Visits by device: PC

vs

Tablet/Mobile

Markets of interest

Language of choice

Click-through to affiliate sitesSlide3

Corporate Strategy & Brand Pillars3

CORPORATE STRATEGY

BRAND

PILLARS

Our

Growth Engines

Innovation

Simple & Effective

Accessibility

Travel Retail

Digital & Mobile

The Chinese Traveling Consumer

Optimized for PC, Tablet & Mobile

First-to-market amongst ELC Brands

Easy to update via

Salesforce

CMS

Language

of choice

Able to access anywhereSlide4

360 Marketing4

Travel Retail Build

Paid Media

Display

Search

Digital Activation

on Print

Owned Media

Facebook Wall Post

Facebook Tab (PC/Tablet Only)

Twitter

(

later phase)

CRM

EmailSMS

.com

Global

AffiliateSlide5

Concept: Page I5

Language

Go

Ad Space for Travel Retail Specific Events, News, ETC

Continue “page scroll” on next page

LANGUAGE SELECTOR

IMAGE

Jetting Away?

Find Clinique at our Duty Free Shops around the world.

Clinique in Hong Kong

HTML?

Not for design, For sapplet content requirements only.Slide6

Concept: Page II6

Exclusives Kits on the go

De-Puff & De-

Circle

Jet-lagged? Give eyes a wake-up call anytime, anywhere with this duo of instant refreshers.

One

for home, one for travel. Ophthalmologist tested, of course. Allergy Tested. 100% Fragrance Free

.

Best Sellers

Three of Clinique’s most popular skin care experts in one value-packed set.

Allergy

Tested. 100% Fragrance Free

.

Even Better TogetherMeet your luminous future when you tame dark spots and circles. Formulated for Asian skins. Allergy Tested. 100% Fragrance Free.

 Continuation from previous pageIMAGENot for design, For sapplet content requirements only.Exclusives SizesIMAGE

Moisture Surge

Repairwear Laser FocusPoreEven Better ClinicalTurnaroundOn_activation of any of the franchises, the request is that the sapplet expands “in a dynamic manner” to reveal the different sizes. Up to 4 sizes. The franchises would be updated very infrequently.

If possible, these two sapplets should look as though they’re oneSlide7

Concept: Page III7

What’s Your Go-To Clinique Item When You Travel?

All About Eyes

Turnaround

Even Better Clinical

Want to Learn More About Clinique Promotions and Events?

Sign-up to receive Travel related news and special offers.

email

Go

Continuation from previous page

IMAGE

FORM BUILDER

Not for design, For sapplet content requirements only.