Overview 2 Launch Market NA Argentina Uruguay Brazil Mexico LAT AM UK Germany Norway Sweden Denmark Nordic HK Vietnam Indonesia Philippines Taiwan Singapore Thailand Situation ID: 731005
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Slide1
TRAVEL RETAIL FINDER
Updated: May.17.2013Slide2
Overview2
Launch Market:
NA, Argentina, Uruguay, Brazil, Mexico (LAT AM), UK, Germany, Norway, Sweden, Denmark (Nordic), HK, Vietnam, Indonesia, Philippines, Taiwan, Singapore, Thailand
Situation:
Clinique Travel Retail is developing a Global Facebook application with the intention of leveraging digital to further engage consumers
Objective:
Build awareness around Travel Retail locations, events and exclusives
Strategy:
Build one common build for all markets, viewable in consumers language of choice
Available on PC, Tablet and Mobile
Launch on Clinique Facebook Fan Pages for each global market
Ability to leverage build on additional digital properties such as Global & Affiliate’s .coms
Easy for TR Admin to add/remove locations, events and exclusives
(later phase
) Develop TR specific CRM program for frequent travelers
KPIs:
Visits to build
Visits by country
Visits by device: PC
vs
Tablet/Mobile
Markets of interest
Language of choice
Click-through to affiliate sitesSlide3
Corporate Strategy & Brand Pillars3
CORPORATE STRATEGY
BRAND
PILLARS
Our
Growth Engines
Innovation
Simple & Effective
Accessibility
Travel Retail
Digital & Mobile
The Chinese Traveling Consumer
Optimized for PC, Tablet & Mobile
First-to-market amongst ELC Brands
Easy to update via
Salesforce
CMS
Language
of choice
Able to access anywhereSlide4
360 Marketing4
Travel Retail Build
Paid Media
Display
Search
Digital Activation
on Print
Owned Media
Facebook Wall Post
Facebook Tab (PC/Tablet Only)
Twitter
(
later phase)
CRM
EmailSMS
.com
Global
AffiliateSlide5
Concept: Page I5
Language
Go
Ad Space for Travel Retail Specific Events, News, ETC
Continue “page scroll” on next page
LANGUAGE SELECTOR
IMAGE
Jetting Away?
Find Clinique at our Duty Free Shops around the world.
Clinique in Hong Kong
HTML?
Not for design, For sapplet content requirements only.Slide6
Concept: Page II6
Exclusives Kits on the go
De-Puff & De-
Circle
Jet-lagged? Give eyes a wake-up call anytime, anywhere with this duo of instant refreshers.
One
for home, one for travel. Ophthalmologist tested, of course. Allergy Tested. 100% Fragrance Free
.
Best Sellers
Three of Clinique’s most popular skin care experts in one value-packed set.
Allergy
Tested. 100% Fragrance Free
.
Even Better TogetherMeet your luminous future when you tame dark spots and circles. Formulated for Asian skins. Allergy Tested. 100% Fragrance Free.
Continuation from previous pageIMAGENot for design, For sapplet content requirements only.Exclusives SizesIMAGE
Moisture Surge
Repairwear Laser FocusPoreEven Better ClinicalTurnaroundOn_activation of any of the franchises, the request is that the sapplet expands “in a dynamic manner” to reveal the different sizes. Up to 4 sizes. The franchises would be updated very infrequently.
If possible, these two sapplets should look as though they’re oneSlide7
Concept: Page III7
What’s Your Go-To Clinique Item When You Travel?
All About Eyes
Turnaround
Even Better Clinical
Want to Learn More About Clinique Promotions and Events?
Sign-up to receive Travel related news and special offers.
email
Go
Continuation from previous page
IMAGE
FORM BUILDER
Not for design, For sapplet content requirements only.