Our world our dignity our future Stina Soewarta Head of Unit Communication and Transparency EuropeAid A first look at the EYD2015 campaign Our red thread ID: 591698
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Slide1
1
European Year for Development 2015
Our world,
our
dignity
,
our
future
Stina
Soewarta
, Head of Unit
Communication
and
Transparency
,
EuropeAid
Slide2
A first look at
the EYD2015 campaignSlide3
Our red thread: storytelling
3
Co-Communication
Co-branding
Co-creation
of contentSlide4
Core campaign
elementsV
isual identity to brand events and communication material Communication toolkit
EYD website and social media shared with partners
Thematic monthsCapacity4dev group for coordination dissemination of material
4Slide5
Thematic months
January – Europe in the
world February
– EducationMarch – Women and girls
April - HealthMay
– Peace and security
June – Sustainable growth, decent jobs and businesses
July
–
Children and y
outh
August –
Humanitarian aid
September –
Demography and migration
October
–
Food s
ecurity
November –
Sustainable development
g
oalsDecember – Human rights
5Slide6
EuropeAid flagship initiatives
Opening event with Latvian
presidency (Riga, 9/01)Belgian cultural opening event
(Brussels, 16/01)Gender event (Riga, 4 March)
EU Dev Days (EDDs) (
Brussels, 10-11 June) 28
Kapuscinski lectures in Member StatesEXPO 2015, Milan Lorenzo
Natali
Prize
for journalists
Creating
or making use of a
volunteer programmeClimate COP21
, December in Paris
Conferences at the
External Action
Info Point
all year
Closing conference
(Luxembourg, 8/12)
6Slide7
7Slide8
Stakeholders initiatives
To be included in the EYD campaign calendar on the official site as they are confirmed
National
Work ProgrammesMember States' EYD ambassadors
Competitions in schools with Member StatesMarathons
and sport for developmentCo-branded
events with international organisationsNGO initiativesThink tanks launch discussions
Awards
with
private
sector organisations
8Slide9
Get involved
in the EYD2015It's
our Year!Slide10
Focus on civil society&local authorities
National work programmescivil society & local authorities as part of the NWP designed under the responsibility of Member States
Grant to CONCORD
to include civil society in the design and implementation of the EYD2015 DEAR The current call is under the heading of the EYD2015
10Slide11
EYD website
Collaborative campaign site: approved partners, including CONCORD members, will have full editorial control of own content
Each organisation will have a
profile page and upload events, stories, posts aiming to inform, engage and link
background documents to stories provided by EYD2015Online
debates on topics decided by the moderator in coordination with EuropeAid. CONCORD members can propose ideas and volunteer to moderate
Slide12
Social media
Kick-start the year on twitter and facebook
www.facebook.com/EuropeanYearForDevelopment2015 @EYD 2015#EYD2015
Co-curation of social media accounts: partners will be invited to sign up for ownership of the twitter and facebook
accounts for one week, slots in line with editorial calendar of thematic weeksSocial media guidelines and editorial calendar
will be shared, thematic months, EYD flagship events, stories for release by EuropeAid, hashtags and messages
12Slide13
Join the group on Capacity4dev
capacity4dev.ec.europa.eu/eyd2015/
13
The group supports coordination by EuropeAid. To be uploaded here:
Summary
of National Work Programmes
Communication toolkit with info on EU development cooperationImplementation of
visual identity concept into style guide
for branding all activities with motto of the year
Story – telling
guidelines, including
how
to
upload stories on
EYD
website
Editorial
calendar with list of thematic months and co-
curation
sign-up
Calendar
of confirmed activities organised by EuropeAid Technical handbook for
EYD
website and editorial
policySlide14
Involve your networks
14
Promote the EYD2015
with your
networks and stakeholders and
encourage them to take partSlide15
A successful EYD2015 is…
15
EuropeAid and
Commission
DGs
make EYD2015 a
corporate communication priority
All stakeholders
, including international organisations and civil society organisations join the EYD and work
together
EU
Delegations
and organisations on the
ground
promote
the EYD
in
partner
countries
and
contribute
stories
from
the
field
The
objectives are reachedSlide16
Keep in
touch! #EYD2015
ec.europa.eu/
europeaid
@
europeaid
facebook.com/
europeaid
capacity4dev.ec.europa.eu/eyd2015