PPT-Coca-Cola’s: “Share a Coke” Campaign

Team 4 Amber Stephanie Nicoletta Lisa httpwwwyoutubecomwatchv5l0cCyElfgg Situation Background Personalized Bottles Social Media Objectives Increase consumption among the masses Get people talking about the brand Coke again. Our Company does not typically purchase ingredients directly from farms nor are we owners of sugar farms or plantations but as a major buyer of sugar we acknowledge our responsibility to take action and to u se our influence to help protect the land Coca-Cola Co. . Presented by: Carter Vaillancourt, Megan Land, and Emily Michaud. UMFK, 2013 . Overview. Company Overview. A brief history about Coca Cola. Existing Mission and Vision Statement. Existing Objectives and Strategies. Honoka. , . Ayaka. Background. With the world flocking to the digital space, the way people connect has started to change (people are online than connecting in real life). Coke needed to adapt to the changing environment, so they made a campaign to encourage people to connect with the brand online and offline. 2.80 The iconic glass bottle. 330ml. COCA-COLA / DIET COKE / LEMONADE 2.50 TING Grapefruit soda . 2.50 APPLETISER 2.50 JUICES 2.50 Pineapple, Cranberry, Pomegranate, Mango, Freshly squeezed orange By: Cecilia Hurtado. Andrea Ladrón de Guevara . C. oca. Colas racial issues . April 1999 the largest settlement ever in a racial discrimination case, the Coca-Cola Company agreed yesterday to pay more than $156 million to resolve a federal lawsuit brought by black employees. . on How to . Write . a Killer Slogan (with Interactive Examples). 5 Keys to Creating a Great . Slogan . video (2:51). Famous Campaign . Slogans. http. ://www.youtube.com/watch?v=l2ZJ0Y7NrXA. Famous Advertising Slogan by Nokia. A History of. Coca-Cola. . . Marketing. .. Classic Commercial for Coca-Cola (1953). The 50’s. The 60’s. 60's Coke Commercial . - Everything's better With Coke . The 70’s. Coca- Cola Commercial 1976 (featuring Gladys Knight & the Pips).. . . in Alabama. There are more than 1,800 Coca-Cola associates in the state. you. 3. o. ur . success depends on . our commitment to . sustainability. . . . . and . to. 4. ENERGY . & CLIMATE. MGMT 120. Company Profile. Originated as Soda fountain beverage in 1886. It is produced by The Coca Cola Company in Atlanta, Georgia.. Often known as Coke. The company produces concentrate, then sold to licensed Coca-cola bottlers. One of the largest Coca-Cola bottlers is Coca-Cola Enterprises. First glass sold for 5 cents at Jacob’s Pharmacy in Atlanta. May 29, 1886- first newspaper advertisement pronounced it “Delicious and Refreshing” . Coca-Cola’s Development. April 1888, Dr. Pemberton sold off his interest in Coca-Cola and passed away two days after.. (b) Which would . R. obbin. choose if she could have either 12 bottles of Coca-Cola and 6 wings or 6 bottles of Coca-Cola and 9 wings?. (c) Calculate the MRS between points . A. and . E. .. Robbin. Bryan Howley, . Nicholas . Barrett . & . Colten. . Vainright. History of Coca-Cola. 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton. 1888 – The beverage rights were sold to . to make a Here are the simple steps you can taketo help our students learn and grow.We need YOU to turn My Coke Rewardspoints into rewards for our school. 1. Register at www.mycokerewards.com4. Donate points to