How the marketing campaigns of Coca-Cola reflected the Amer - PowerPoint Presentation

419 views
Uploaded On 2016-10-07

How the marketing campaigns of Coca-Cola reflected the Amer - PPT Presentation

A History of CocaCola Marketing Classic Commercial for CocaCola 1953 The 50s The 60s 60s Coke Commercial Everythings better With Coke The 70s Coca Cola Commercial 1976 featuring Gladys Knight amp the Pips ID: 472742

cola coca http retrieved coca cola retrieved http coke www 2011 advertising marketing american commercial companies ads international producer

Link:

Copy

Embed:

<iframe width="560" height="315" src="https://www.docslides.com/embed/472742" frameborder="0" allowfullscreen></iframe>

Download Presentation from below link

Download Presentation The PPT/PDF document "How the marketing campaigns of Coca-Cola..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Presentation Transcript

Slide1

How the marketing campaigns of Coca-Cola reflected the American society throughout the decades.

A History ofCoca-Cola Marketing.Slide2

Classic Commercial for Coca-Cola (1953)Slide3

The 50’sSlide4

The 60’s

60's Coke Commercial - Everything's better With Coke Slide5

The 70’s

Coca- Cola Commercial 1976 (featuring Gladys Knight & the Pips).

It’s the real thing. Coke.Slide6

The 80’s

Have a Coke and a Smile!Slide7

Annotated Bibliography

Always Coca-Cola: An AD timeline. (2011). Advertising Age,

(18), 8.

The central theme of this page is that of the history of marketing by the Coca-Cola Company. What is interesting about this

page, is that it details and explains how Coca-Cola was ahead of its time in the marketing industry. Coca-Cola used

politicians, celebrities, fashion, and current societal trends to sell its product to national and international consumers. Coca-

Cola is a prime example of a company that used images and trends to keep the pace with American consumerism for the past

126 years.

Coca-Cola: Year By Year. (2011).

Beverage World

130

(2), 20-90.

I found this journal article published in Beverage World to be quite entertaining. If you ever wondered why Coca-Cola took

off so quickly, and has stayed so trendy—moreover a household name—for over a century, this article is a must read. The

section I found of most interest was when the author likened the Coca-Cola Companies marketing scheme to that of drug

dealers. This simile was proffered based on Coca-Colas idea to give out coupons for a “free glass of Coca-Cola” so that

customers could get a taste, get hooked, and come back as paying customers; just like in the drug trade. Slide8

Annotated Bibliography

Haig, M. (2011).

Brand Success : How the World's Top 100 Brands Thrive and Survive

. Kogan Page.

This book is quite the read for anyone who is curious about how successful companies rose to popularity within American

and international cultures. While this book does not explicitly focus on the Coca-Cola brand, it does provide some interesting

insights, and comical quips regarding the Coca-Cola companies disasters in foreign advertising debacles, failures with “New

Coke,” and other interesting analysis and juxtapositions between Coca-Cola and other soft-drink manufacturers.

Mueller, B. (1987). Reflections of culture: An analysis of Japanese and American advertising appeals.

Journal of Advertising

Research

, 27(3), 51-59.

In this journal article Muller focuses on the advertising methodologies applied by American and international advertising

companies. What I found to be most interesting while reading the article was some of the charges faced by international

marketing companies in regard to misguided and illegal practices perpetrated against societies in nations throughout the

world. Some of the charges include consumer manipulation, consumerism, and cultural imperialism; all from which we as

consumers unwittingly suffer. Slide9

Annotated Bibliography

Mycoke. (2011). Retrieved from http://www.mycoke.com This source will take the user to an interactive website full of games, social media access, and creative videos created by the

Coca-Cola Company. While this site does not contain much research or informational content, it does provide a stimulating

visual example of Coca-Colas ability to keep up with current generations and further perpetuate American consumerism.

This perpetuation of consumerism is evident by links to “My Coke Rewards” which offers greater rewards to customers who

purchase more Coca-Cola product. Slide10

References

AdvertNation. (Producer). (2008). Coca cola 1970s. [Web Video]. Retrieved from

http://www.youtube.com/watch?v=RL1H6yTm66I

Griner, D. (2013).

21 ads that (almost) make you miss the '80s.

Retrieved from

http://www.adweek.com/adfreak/21-ads-almost-make-you-miss-80s-130588

Karisma50. (Producer). (2009).