BelleClectic Jewels llc PowerPoint Presentation

BelleClectic  Jewels  llc PowerPoint Presentation

2018-11-19 6K 6 0 0

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.. Mercy College Web Strategy and Design. 710 & 711 Capstone Project . May 18, 2013. Team: Nicole Jones, Eleanor . Wai. & Sandra . Wisor. Mentor: Prof. Christina Hope. Business Plan. Financial Plan. ID: 730948

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Presentations text content in BelleClectic Jewels llc

Slide1

BelleClectic Jewels llc.

Mercy College Web Strategy and Design

710 & 711 Capstone Project

May 18, 2013

Team: Nicole Jones, Eleanor

Wai

& Sandra

Wisor

Mentor: Prof. Christina Hope

Slide2

Business PlanFinancial PlanMarketing PlanSite Walk Through

agenda

Slide3

Company start-up plan

Establish a online presence to sell jewelry.Find business partners to provide services to our customers.Market through social media and online resources.

Slide4

Online jewelry retailer14K gold ring settingsEclectic colored diamondsBezel settings in three different shapes

Supplies from local wholesalerOffer drop shipping from the wholesaler

Belleclectic JEwels

“Offering the best quality product minus the cost” – BelleclecticJewels.com

Slide5

Principal Products

Slide6

Future products & sales

Men’s RingsChildren’s RingsPlatinum RingsPink DiamondsYellow DiamondsChocolate Diamonds

Different shaped bases

Slide7

primary customers

40+ Stay at Home Mom

20+ Young Adults

60+ Mature Woman

30+ Working Woman

Slide8

Swot analysis – Belleclectic Jewels

 

Benefits

Challenges

Internal

Strengths

Online education for our customers

Online payment with

PayPal

Weakness

Startup

costs

Rise

of cost in gold and diamonds

External

Opportunities

Social media advertising

Internet and catalog

sales

Threats

Jewelry

chain

stores

Cannot offer credit

Slide9

Industry Competitors

Slide10

Business partners

Slide11

Budget and expenses

$55,000 business loanSoftware purchasesWeb hostingInventory and suppliesSecurity implementsInsurance

Slide12

Future expensesOffice space Marketing materials

Travel expenses Salaries

Slide13

Technology

HomepageCatalogMerchandisingSearch Checkout Shipping

PaymentCRMEmail PersonalizationSocial Media

Slide14

Key financial indicators

At least 1 ring sale per monthInventory turnover rate of the sale of rings

Slide15

Break even analysis

Slide16

Profit and loss

Slide17

Pricing strategy

PRODUCT PRICING GRID

METAL (14K Gold)

DIAMOND

(300$ wholesale for 12) for diamonds

BASE PRICE

LABOR

Shipping and Packaging

Total Cost Expense

Retail

Markups/

Mark Downs

 

Selling Price

 

 

White Gold Ring with Diamond

1=25

196.00

50.00

20

(95+196)x3=

291

 

(13x) Markup

$3783.00

 

Yellow Gold Ring with Diamond

1=25

162.00

50.00

20

95+162(3)=257

(15x) Markup

$3855.00

 

Duotone Yellow Gold Ring with Diamond

1=25

204.00

50.00

20

329.00+95.00=

424.00

(9x) Markup

$3816.00

 

White Gold Ring Base

 

196.00

 

20

196+20= 216

(8x) Markup

$1728

 

Yellow Gold Ring Base

 

162.00

 

20

162+20= 182

(10x) Markup

$1820

 

Duotone Gold Ring Base

 

204.00

 

20

204+20= 224

(8x) Markup

$1792

 

1.5ct Blue Diamond

 

25

 

20

20+25= 45

(30x)Markup

$1350 1.5ct White Diamond 25 2020+25= 45(30x) Markup$1350 1.5ct Grey 25 2020+25= 45(30x) Markup$1350 

Slide18

Sales Strategies

Supply with the most common size ringsPlace other ring size orders accordingly

Increase sales to cover fixed expenses

Slide19

Competitive comparison

Slide20

Competitive comparison

Slide21

exit strategy

Slide22

Sales literature

Slide23

Social media

Slide24

LOGO, Tag Line & MEET BELLE

Brings out the beauty within you!

Slide25

wireframe

Slide26

Color mockup

Slide27

Updated wireframe

Slide28

wireframe

Slide29

Color mockup

Slide30

Updated wireframe

Blog

Slide31

Company location & facilities

We are located on the web at www.belleclecticjewels.com

Slide32

Mobile mockup

Go to belleclecticjewels.com

Full access to all pages on our site!

Slide33

Conclusion

Belleclectic Jewels, LLC is a ecommerce platform designed to sell and market high quality jewelry at an affordable price to our targeted customers in different parts of the world.

For information about our products and business opportunities, you can contact us at info@belleclecticjewels.com


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