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1 The History of Advertising A General Overview Advertising has not always been as glamorous as it seems to be in this day of mass media in America The most reliable source of advertising in the old days before print was word of mouth. Production. History of American Broadcasting. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. . Broadcasting: A Young Media. 1. Bindery Tasks. Bindery workers operate the machines that make books, magazines, checkbooks, etc…. Cutting. Folding. Stitching. Gluing. Preparing. Packaging. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. . Audio Video. Production. Graphic Manipulations. 1. Copyright © Texas Education Agency, 2014. All rights reserved. Images and other multimedia content used with permission.. Three Basic. Graphic Manipulations. Digital Photo Retouching:. Quick Fixes for Digitally Captured Photographs . Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission.. Temperament, Conflict Resolution, & Problem Solving. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission.. Personality. The combination of characteristics or qualities that form an individual's distinctive character . 1. Type Basics:. Introduction to Typefaces. Johannes Gutenberg invented movable type around 1450.. Computer technology and desktop publishing has allowed unprecedented access to printing.. This lesson focuses on the use of fonts for information. There are different concerns when type is used for design.. Audio Video. Production. Audio Basics. 1. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission.. Sound. Sound has two basic characteristics:. Typographic Illustration for Communication. 1. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission.. Typography in Design. Graphic Designers choose the kind of typeface that enhances an overall design and speaks for itself as a part of that design. The term . Production. History of American Broadcasting. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. . Broadcasting: A Young Media. Images with a Flatbed Scanner. Techniques in Scanning. and Determining. Proper Resolution . Copyright © Texas Education Agency, . 2013. . All rights reserved. Images and other multimedia content used with permission.. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. . 1. The Basics of Desktop Publishing. U. sing computer software to lay out information and ideas for visual display. 1. The History of Advertising. A General Overview. Advertising has not always been as glamorous as it seems to be in this day of mass media in . America.. The . most reliable source of advertising in the old days (before print) was word of mouth.. 1. Professionalism In The Workplace. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission.. Professional. A person who is expert at his or her work. . Audio Video. Production. Audio Basics. 1. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission.. Sound. Sound has two basic characteristics:.