Topic Audience amp Purpose Topic any issue that is debatable Audience y our reader the target of your communication Purpose to persuade a reader to adopt a certain point of view or to take a particular action ID: 331913
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Slide1
Persuasive WritingSlide2
Topic, Audience, & Purpose
Topic
any
issue that is debatable
Audience
y
our reader; the target of your communication
Purposeto persuade a reader to adopt a certain point of view or to take a particular action.Slide3
Words to Know:
Claim
The
claim is a statement of opinion that the writer supports with reasoning and evidence.The claim is the core of the argument. Example: Duct tape is the most ingenious and versatile tool ever invented.Slide4
Words to Know: Thesis
The
thesis
is a one sentence statement of the writer’s argument that contains a claim and at least one premise, or reason.Example: Duct tape is the most ingenious and versatile tool ever invented because it’s vital to national security, it’s a medical miracle, and it’s a fashion statement.
Test your thesis. Your thesis must be debatable. Are there two sides to the issue? To ensure that your own argument is debatable, try to write a thesis statement that directly opposes your own. Slide5
Words to Know: Reasons
A
reason
supports the validity of the claim.Claim: Duct tape is the most ingenious and versatile tool ever invented.Reason 1: It’s vital to national security.Reason 2: It’s a medical miracle.Reason 3: It’s a fashion statement.Slide6
Words to Know: Evidence
The evidence
supports
or proves that your reasons are logical. Evidence may include facts, statistics, examples, and expert opinions.FACTSSTATISTICSEXAMPLESEXPERT OPINIONSSlide7
Words to Know: Counter-Argument
Counter-arguments are
opposing
positions, or other viewpoints you must address. Slide8
TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY
Choose
your
position. Which side of the issue or problem are you going to write about, and what solution will you offer? Analyze your audience. Decide if your audience agrees with you, is neutral, or disagrees with your position.Research your topic. Often it is necessary to go beyond your own knowledge and experience. Slide9
TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY
Test
your
thesis. Your thesis must have must be debatable. Support your position with evidence. Remember that your evidence must appeal to reason.Slide10
TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY
Disprove
the opposing argument. Understand the opposite viewpoint of your position and then counter it by providing contrasting evidence or by finding mistakes and inconsistencies in the logic of the opposing argument.Slide11
TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY
Structure
your essay. Figure out in what
order you will present your reasons and evidence. Remember to consider your purpose, your audience, and your topic.Slide12
Persuasive AppealsSlide13
An
Ethical Appeal
(Ethos)
projecting an impression that you are someone worth listening to, an authority on the subject, and someone who is likable and worthy of respectPersuasive AppealsSlide14
Elements of Persuasion
Elements of Persuasion include any strategy used to influence the thoughts and actions of the audience.
i.e. Ethical, Emotional, and Logical Appeals
i.e. FallaciesSlide15
Persuasive AppealsSlide16
Persuasive APPEALS
An
Ethical
Appeal (Ethos)projecting an impression that you are someone worth listening to, an authority on the subject, and someone who is likable and worthy of respectSlide17
An
Emotional
Appeal
(Pathos)an attempt to cause an emotional response Persuasive APPEALSSlide18
A
Logical
Appeal
(Logos)using the logic of facts and statistics to persuade Persuasive APPEALS