Print Journalism - PowerPoint Presentation

Slide1

Print Journalism PresentationBy: Latika Arora Slide2

Topic

Sanjoy

Narayan

(Design Editor) helped a lot to develop an understanding regarding HT Media.Slide3

Hindustan Times edit roomSlide4

HT Media Limited is one of India’s foremost media companies, and home to three leading newspapers in the country in the English, Hindi and business segments – ‘Hindustan Times’ (English daily), ‘Hindustan’ (Hindi daily, through a subsidiary) and ‘Mint’ (business daily). ‘Hindustan Times’ was started in 1924 and has a more than 85-year history as one of India’s leading newspapers. The Company also has four FM radio stations - “Fever 104” in Delhi, Mumbai, Bengaluru

and Kolkata. The Company has also made a foray into the Internet space through its subsidiary Firefly e-Ventures Limited and has launched a new job portal www.Shine.com. These are in addition to the existing websites livemint.com and hindustantimes.com.

Introduction of Hindustan TimesSlide5

The Company has entered into 65:35 joint venture with Velti Plc, one of the world’s leading providers of mobile advertising solutions, to provide these services in India. In addition, the Company has also entered into 51:49 joint venture (JV) with German media group Hubert

Burda to leverage HT Media's expertise in printing and publishing and capture opportunities in the booming high-end magazine and catalogue printing space in India and the Asia-Pacific region. HT Media also publishes two Hindi magazines

Nandan

and

Kadambini

through its subsidiary Hindustan Media Ventures Limited.

Introduction of Hindustan TimesSlide6

Financial Performance of HTSlide7

Hindustan Times’ readership grows to 35.2 lacs;

Maintains its No. 1 position in Delhi; with a significant lead over competition in premium segments (SEC A and AB)

Becomes No. 2 in Mumbai in broadsheet format, while continuing to be the fastest growing daily

Readership increased by 5% to 5.9

lac

readers with more than 4.3

lacs

exclusive readers that are not reached by competition

‘Hindustan’ further consolidates its third position with 7% readership growth; overall readership increases to 1.08

Crore

Maintains its No. 1 position in Bihar with 74% readership share

Consolidates its No. 1 position in Jharkhand with 58% readership share; while continuing to be the fastest growing newspaper in the state

Strengthening presence in the UP & Uttaranchal markets – Readership grows by ~10% to 34.1

lacs

Operational Highlight Of HTSlide8

‘Mint’ consolidates its No. 2 position in business daily segmentOverall readership in Delhi, Mumbai &

Bengaluru increased to 1.73

lacs

; 25% readership share in these markets

81% of the readers are exclusive, that are not reached by competition

Readership to get further impetus as Kolkata, Chennai &

Ahmedabad

editions start getting captured in the survey.

Significant improvement in advertising spend across sectors driving growth in ad volumes and yields

25% growth in advertisement revenues from English segment to Rs. 2,754 million from Rs. 2,208 million

35% growth in advertisement revenues from Hindi segment to Rs. 945 million from Rs. 700 million

Operational Highlight of HTSlide9

‘Fever 104’ and entertainment business maintains revenue traction

Revenue growth of 80% to Rs. 182 million from Rs. 101 million

EBITDA at Rs. 39 million compared to negative EBITDA of Rs. 0.8 million last year

‘Fever 104’ maintained its No. 2 position in Delhi and No. 3 position in

Bengaluru

; while consolidating its presence in Mumbai

Digital business register encouraging results

Revenue from internet segment increases to Rs. 21 million from Rs. 11 million

‘Shine.com’, job portal operating through a subsidiary, continues to gain revenue traction

Over all resume database increases to 6 million; new registrations close to the run rate of industry peers

HT Mobile, launched in partnership with

Velti

plc, continues to gain momentum with increase in mobile ad campaigns

Operational Highlight of HTSlide10

The Hindustan Times, an English language daily newspaper, was introduced in 1924. One of the earliest newspapers of India, its history can be traced back to the independence movement period. The name Hindustan is the historic name of northern India.Hindustan Times is owned by the KK Birla branch of the Birla family and managed by Shobhana

Bharti

, daughter of KK Birla and granddaughter of GD Birla.

The newspaper produces editions specially designed for various cities such as New Delhi and Mumbai.

The offices and staff of Hindustan Times are spread across the whole country and the whole family of this prestigious newspaper works to serve the people.

A career at Hindustan Times means working with professionals in an organization with experience that is decades long.

Profile of Hindustan TimesSlide11

The Hindustan Times circulation was over 1.41 million in 2008.The Readership Survey rated the Hindustan Times the second most extensively read newspaper in 2010, with its 34.67 lakh

readers spread throughout the country.The Hindustan Times’ revenue reached INR 1,454

crore

in the financial year 2010–11 .

The Hindustan Times is the third largest English language newspaper in India.

The newspaper’s advertisement revenue has shown a modest growth of 1%.

The newspaper’s radio vertical outscored others by posting a healthy revenue growth of 52% taking the revenue to INR 43

crore

. It is expected to improve further in the near future.

With synchronized publications in all the major cities like Delhi, Mumbai, Kolkata, Patna, Ranchi, Bhopal and Chandigarh, the Hindustan Times has high prospects of further progressing with no chances of a slowdown

Achievements and ProjectsSlide12

Brunch: An exclusive lifestyle magazine, every Sunday. The readers of HT wake up to Brunch every Sunday morning, which is one of best-loved offerings from its stable.

HT City and HT Cafe: The entertainment & lifestyle supplement, every day. The Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and

masala

everyday called HT City (in Delhi) and HT Café (in Mumbai). 

HT Education

: Education Supplement, every Wednesday (earlier known as HT Horizons

).

HT Estates

 : Real Estate supplement, every Saturday. HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties.

Supplements of Hindustan TimesSlide13

Himika Chaudhuri (Senior Assistant editor answered various queriesSlide14

Entertainment is a very broad term. The "entertainment industry" usually refers to celebrities, music, movies and television. Entertainment can also mean video games, DVDs, books and other pastimes that amuse us and keep us occupied. In order to write a good entertainment article or review, research the topic fully to provide factual information about your subject.

Writing Entertainment articleSlide15

How do I feel when viewing news that omits a viewpoint or hypes another?Is the news or opinion politically or personally motivated, slanting truth to manipulate rather than inform?When I see a "hole" in a story missing viewpoints or sources how can I fill it with facts using online resources?

Questions one should ask as a journalistSlide16

Doubt — a healthy skepticism that questions everything.

2. Detect — a “nose for news” and relentless pursuit of the truth.

3. Discern — a priority for fairness, balance and objectivity in reporting.

4. Demand — a focus on free access to information and freedom of speech.

4 Ds to think like a journalistSlide17

Rajeev Mahapatra (Deputy Editor)answered various queriesSlide18

Journalists are beginning to realize that generalized newspapers are not cutting it anymore. The Internet has taught readers that they can easily find and read about their interests. Writing for a certain audience is one of the smartest things a journalist can do to survive in the digital age.To keep up with online, journalism has become a juggling act. Articles, blogs, videos and tweets have become daily tasks for the average beat writer. Ten years ago, there were reporters, photographers and a staff that produced the website. Now, a single journalist has to know how to do it all for the same pay as before.

Print M

edia VS New MediaSlide19

The newspaper industry is not what it used to be. As much as any journalists like to deny it, print is the expensive past and the Internet is the free future. The Internet’s new trends have impacted newspaper companies greatly in recent years.The financial losses from a decreased interest in newspapers has cut jobs and reorganized the news industry.

Some challenges Slide20

The …….. End…..