PPT-Web Typography

By Leisy Vidal Importance of typography Sometimes youll get a client that just doesnt give you any photographic assets It then becomes very hard to build an aesthetic multipage site without any visuals . Typography ART 221 ASSIGNMENT 3: TRAINING YOUR EYE 1. Pick your own content. It must relate to Typography or an aspect of it. The books listed under TYPOGRAPHY PRIMER What What is typography?. Typography: The study of all elements of type including the shape, size and spacing of the characters. Typography plays an important role in the audience perception of your document or project and its information. M. Davis / Art. What do you think typography is?. Anyone have an idea? . What is typography. ?. Typography is the art and technique of . arranging . letters . to make . written language . readable. . Discussant: CASTINO, April Anne P.. Futurism. was an avant-garde art movement which was . launched . in . Italy. , in . 1909. .. Futurism exalted the dynamism of the modern world, especially its science and . agenda. influence. . . inspiration.. metro . principles.. metro design language.. influence. inspiration.. design principles . describe fundamental ideas about the practice of . good design, these ideas are . Aisha . Valiji. Traditional VS Modern. With media evolving around us, how fast time has changed from typewriter Era where people would spend time writing letters with ink pots and quills to the first computer establishment where emails were first introduced are just one of the many examples of how fast technology is changing around us. Now instead of people sitting with huge ring-a-dial telephones they carry little technologies known by the name of smart phones that are much faster and more capable of carrying out a variety of tasks compared to traditional times. Now if I was to link this topic into typography it would be the sae, although both versions traditional and modern are beautiful in they’re own way they have some negative sides to. One of the most arguable negative sides for traditional typography is how much time it takes and of course the equipment of traditional typography is kind of limited compared to modern typography where you can use countless software's and of course create your own adaptable software's, one of the most famous software companies would be adobe Photoshop. Of course not many typography artists use Photoshop but Photoshop is what the majority go for as it has a wide range of tools, filters, edits basically in other words you can do and create pretty much anything on Photoshop like for example typography is not the only thing you can do on Photoshop, Photoshop is also well known to be used in things like photo editing. On a negative note however many people argue against modern technology because they think that although it is fairly useful it is also depriving children of the new generation of how life was before technology came into the picture, like the major argument against is that children grown u in this generation will never know the feeling of having a picture taken by professional camera instead its taken on camera applications on phones . TYPOGRAPHY. Apply efficiently design principles to design publishing materials by using desktop publishing software and hardware to create a variety of publishing . materials. Use suitable equipment and software to produce the right printing . In web design. Visual Grammar. More visual grammar. Visual Grammar. Designers use shapes to:. Organize information through connection and separation. Symbolize different ideas. Create movement, texture, and depth. What message do these fonts convey?. Jokerman. Old English Text. Brush Script. Curlz. Edwardian Script. Objective. The student will compare serif and sans serif typefaces.. The student will compare ascender and . Explain webpage typography issues. Discuss effective use of . w. ebpage images. Describe. image file formats. Discuss how to prepare web-ready images. Chapter 5: Typography and Images. 2. Webpage Typography Issues. Designing a . tshirt. Consider your audience. . Who is going to purchase this T-shirt?. . Community?. . Age?. . Gender?. . How can you make this design appeal to the largest amount of people possible?. Typography. Typogra. Designers use typography to communicate a client's message to an audience. . They explore the creative possibilities presented by words (typography). It is up to the designer not only to find or create appropriate letterforms but also to establish the best balance between them.. Identify the differences between header/headline, caption and body copy. Also, identify the face category of different fonts (serif, sans serif, display, script) . Objective. Definition: a . title at the head of a page or section of a book..