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Wine Cluster Study and Wine Cluster Study and

Wine Cluster Study and - PowerPoint Presentation

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Wine Cluster Study and - PPT Presentation

Implications for Planning EMSI Conference September 11 2012 Steven VanAusdle President Walla Walla Community College Welcome to Walla Walla Balancing Security Prosperity and the Environment ID: 466157

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Slide1

Wine Cluster Study and

Implications for Planning

EMSI ConferenceSeptember 11, 2012

Steven VanAusdle, PresidentWalla Walla Community CollegeSlide2

Welcome to

Walla WallaSlide3

Balancing Security,

Prosperity, and the Environment

The Challenges of our Time

Safety and

Security

EconomicCompetitiveness

Environmental

SustainabilitySlide4

*Improving Productivity will require more innovative uses of existing resources.

A Strategy for Economic Competitiveness

Talent

Investment

Infrastructure

Jobs, Wages, and

Standard of Living

Productivity*

Innovation and EntrepreneurshipSlide5

Infrastructure

Information Technology

Energy Technology

Water TechnologyWaste Management Technology

Transportation Technology

Regional StrategyFor Economic Development

Talent

STEM programs

High-demand programs

Establish high school skills center

Use instructional technology for

access and efficiency

Economic

studies

Investment &

Entrepreneurship

Increase access to expertise and capital

Strengthen capabilities of

manufacturing

Provide small business incentives

Ensure regulations are not barriers

Promote entrepreneurshipSlide6

WWCC Center for Enology & Viticulture

2006 Governor’s Workforce and Economic Development Best Practice AwardSlide7

Our Vision: Wine / Food / ArtSlide8

WWCC Enology Students

Learning While Creating College Cellars WineSlide9

Wine Country Culinary Institute

With a Focus on Pairing Food and WineSlide10

Port of Walla Walla

Wine IncubatorsSlide11

Vinea: Sustainable Wine FarmingSlide12

The Cluster-Based Approach

to Economic Development

WWCC was awarded

an $82,000

grant, plus a $25,000 match, to:

Define and describe the nature of the region’s functional economy;

Describe

the nature of the wine

industry

cluster;

Develop a

shared

vision;

Determine

the influence of the wine

industry

cluster;

Develop

a

strategic plan

for the wine

industry

cluster;

Maintain a wine industry cluster

web

site.Slide13

Walla Walla Area

Functional Economy

walla walla area functional economy

Westernmost edge of Walla Walla County

(includes Columbia County, most of Walla Walla County, and part of Umatilla County)

Umatilla County, Oregon

WALLA

WALLA

COUNTY

COLUMBIA

COUNTY

WASHINGTON

OREGON

UMATILLA COUNTYSlide14

Net Migration, Walla Walla County

2000

1500

1000

500

0

-500

-1000

-1500

1995-2000

2000-2005

Sources: U.S. Census 2000 (Residence 5 years ago), U.S. Census

Annual County Population EstimatesSlide15
Slide16

The Economic Impact of

Walla Walla

Valley

Wine

Total current jobs in wine production and tourism

1,094

Growth rate of jobs related directly to wine, 1997 – 2007

1,052%

Total earnings generated by wine-related jobs

$96 million

Additional jobs created by economic multiplier effects

937

Total regional earnings due to wine-related industries and multiplier effects

$59.3 million

Total jobs projected to be dependent on wine-related industries in 2017

3,975Slide17

Proposed Initiatives

Marketing (6)

Education and Workforce (8)Infrastructure (8)Amenities (3)

Policy (8)Slide18

Vision

Foster a Healthy Economy and a Healthy Environment

Mission

Collaborators

Initiatives

Values

K-12

University Center

WWCC

County

City

Port

Chambers of Commerce

Tourism

Walla Walla

Wine

Alliance

Art

Alliance

Sustainable Living Center

Wallowa Resources

Utilities

Dept. of Ecology

Salmon Recovery Board

Confederated

Tribes

Water Center

Walla Walla

Watershed

Partnership

Enology &

Viticulture Center

Downtown

Foundation

Career Pathways

Infrastructure

Business Development

Wine & Hospitality

Cluster

Renewable Energy

Energy Efficiency

Water Efficiency

Water

Quality

Watershed

Restoration

Skills

Center

Workforce Development

Rural Center for

Entrepreneurship

Collaboration

Excellence

Integrity

Entrepreneurship

Partnerships

Sustainability

Innovation

Diversity

Learning

Creating

the

Walla Walla Innovation Partnership Zone (IPZ)

Ecosystem

Economic, Environmental, and Cultural SustainabilitySlide19

Industry Cluster:

Groups of similar or related industries that are geographically concentrated and may achieve collective efficiencies and increasing returns to scale through transactions, shared labor pools, infrastructure, knowledge and technology spillovers, and other complementarities.Slide20

Questions

How has this regional economy changed over the

past five years?

How has the wine cluster changed over the last five

years?What are the effects of the economic downturn onthe region and the wine cluster?

How do indicators of economic progress compare in 2011 with the 2006 benchmarks?What are the priority initiatives for growing the regional economy and what central role can the IPZ continue to play?

What are other potential clusters the IPZ can promote?Slide21

Walla Walla Valley Wine

Cluster Study

Washington State Legislature,

Wine Commission, Wine Institute, andWalla Walla Valley Wine Alliance

Growers/Vineyards

Wineries/

Processing

Facilities

Grape Stock

Grape Harvesting

Equipment Vendors

Irrigation Technology

Manufacturers

Compostea

Worm Farming

Fertilizer, Pesticide,

& Herbicide Vendors

Barrel Accessories

Winemaking

Equipment

Bottle Etching

Caps and Corks

Suppliers

Public Relations

& Advertising

Washington

Agricultural Cluster

Art Cluster

Culinary Cluster

Tourism Cluster

INFRASTRUCTURE

Educational, Research, and Trade Organizations

(e.g., WWCC Enology & Viticulture Center

& Culinary Arts Program, WSU)

Based on Michael Porter’s format

for describing industry-based clusters

Slide22

Projected IPZ Employment

With and Without the Wine Cluster

With

WithoutSlide23

The Walla Walla IPZ Wine Cluster

Percentage Growth in Overall Employment 2006 to 2011

United States

- 1.5%

Washington State

1.1%

IPZ

11.3%Slide24

Walla Walla Regional Wine Economy, 2011

Direct jobs in wine production and wine tourism

2,061

Direct wine cluster employment growth, since 2001

76%

Total earnings generated by the wine cluster

$96 million

Wine cluster jobs, including multiplier effects

6,003

Total regional earnings

$230 million

Total jobs projected to be dependent on the wine

cluster in 2017

8,913

Percent of all jobs dependent on wine cluster

14.4%

Projected percent of all jobs dependent on wine cluster in 2020

19.8%

Regional economic growth since 2007

9%

Regional economic growth since 2007, absent the wine cluster

2%Slide25

Wine Cluster Research Summary

Growth in the wine industry occurs in tandem with wine tourism.

The wine cluster’s share of the regional economy is increasing: a multiplier effect of 3 and location quotient of 50.7.

Wine cluster diversifies the region’s industrial mix and contributes to its resilience, dampening the effects of economic recession.Slide26

Cluster Research

InformsPlanning Decisions

Align Workforce Education programs with regional economyAdjust the scale and scope of existing programsCreate

new programsIdentify industry needsIdentify and target potential high wage/high growth sectors

Identify public policy needsSlide27

NationalJournal

How Wine Growing in Walla Walla Supports the Economy

By Catherine Hollander

June 1, 2012“America’s economy today feels as sleepy as Walla Walla’s two decades ago. Middle-class workers were slammed by the financial crisis, their jobs disappearing, wages stagnating, and future uncertain. To put them back to work, the nation would do well to consider Walla Walla, which seems to have cracked the code on how to get mid-skill workers back into the labor force while revitalizing an economy.

If the country needs a model, this could be it.”Slide28

WALLA WALLA

Union~Bulletin

Wednesday, May 30, 2012

College Cellars wines

win regional acclaim

Eight wines from the local teaching winerytook home honors from recent judgingsWALLA WALLA – Student-made wine brought home nearly a case full of hardware at the recent Seattle Wine Awards and Northwest Wine Summit.

In the Seattle Wine Awards, College Cellars won three double gold medals for its 2011 Ice Wine, 2009 Syrah and 2008 Malbec. Silver medals were awarded for the 2011 Sauvignon Blanc and 2010 President’s Blend, along with a bronze medal for the 2010 Scholarship Red.

The college’s 2011 Chardonnay won gold and its 2011 Semillon won bronze in the Northwest Wine Summit awards, which covers Alaska, Alberta, British Columbia, Idaho, Montana, Oregon, and Washington.

The 7th Annual Seattle Wine Awards is Washington State’s largest and most comprehensive independent wine recognition program. On April 21 & 22, local and national wine professionals gathered to taste and evaluate 982 Washington wines in a single-blind format (meaning grape variety or style is known, but not price or producer) and awarded the top wines by consensus with Double Gold, Gold, Silver and Bronze Grand Awards of Excellence.Slide29

Water & Environmental Center

2010 Governor’s Workforce and Economic Development Best Practice AwardSlide30

90 construction jobs

27 additional jobs created associated with Center ExpansionAt least 250 direct and indirect jobs created, according to Earth Economics

129 graduates in 9 years with $414,336 increased lifetime earnings for each graduate

Water & Environmental CenterJobs Created and EnhancedSlide31

Employment, Earnings, and Sales

Vineyard Operations

Winery Operations

Time

Period

New

Acres

New

Full-Time

Jobs

Total

Combined

Earnings

Gross

Sales

New

Full-Time

Jobs

Total

Combined

Earnings

Gross

Sales

Year 3

200

Year 6

500

Year 9

1,000

120

$4,392,000

$8,750,000

200

$6,000,000

$60,000,000

Indirect

48

$2,898,720

$2,800,000

80

$3,960,000

$19,200,000

Total

168

$7,290,720

$11,550,000

280

$9,960,000

$79,200,000

Economic Impact of Establishing 1,000 Acres

Of Vineyard Production in the Walla Walla ValleySlide32

Can We Create An Energy Cluster in Southeastern Washington?Slide33

Wine is Prosperity in a Bottle