Jackson Littlejohn Katlyn - PowerPoint Presentation

Slide1

Jackson Littlejohn

Katlyn

Baines

History of TargetIn 1902, George Draper Dayton founded Dayton Dry Goods Company, known today as Target Corporation.The Dayton family ran the corporation for nearly eighty years.The corporation did not become Target until 1962 once the company expanded into mass-market retail.The target logo became a bullseye because “a marksman’s goal is to hit the center bullseye

”.

Interesting Facts96% of people recognize the bullseyeMore recognizable than Apple and Nike logosTarget slogan is “Expect More. Pay Less”Ranked 22nd

of “Most Admired Companies”

Target CustomersMedian age of 40Average annual income of $64,00043% have children57% have a college degreeMostly women customers

Mischief in the DetailsTarget recently marketed it’s Jason Wu collection set to hit stores February 5th with an ad campaign entitled “Mischief in the Details”.The campaign is the most recent addition to their line of designer runway clothes at department store price.After a large setback with their Missoni line, Target hopes to use this ad to redeem itself.

ProductionJason Wu helped to produce several ads to promote his partnership with targetJason Wu’s inspiration for the Target line came from his cat, Milu.Wu says, “I thought the cat represents everything – it's elegant, it's mysterious a little bit and it's fun.”Utilizes

the playful aspect of fashion.Partnering with designers has been a generally successful campaign strategy for Target.The parterships with famous designers are forged to attract female shoppers, though the brand lacks a large male consumer base that would be

desired.

Mischievious Magic or Miss?StrengthsCatchy sloganContinuity of designVery little wordingShows low pricesEffective use of white space with a splash of color

Video right length of timeUse of designer in videoMusic choiceWeaknesses

Does not advertise Target but instead focuses on the designer

Small print is hard to read

Does not indicate that the line is only for a limited time at Target

ImprovementsTarget should display their logo larger on the print ads so that their involvement in the designer’s clothing line is well indicated. They should also emphasize the designer clothes at an affordable price, seeing as that would attract many more customers. For the video, they should announce “Jason Wu for Target” at the end instead of printing it on the screen.

BibliographyAtik, Chiara. "First Lady-Favorite Jason Wu Announces Target Collection." MSNBC. N.p., 03 10 2011. Web. 1 Mar 2012. <http://today.msnbc.msn.com/id/44758225/ns/today-style/t/first-lady-favorite-jason-wu-announces-target-collection/Doyle, Stacey. "Jason Wu For Target Fabulous Fashion Line Launches Sunday." 

Huliq. N.p., 04 02 2012. Web. 1 Mar 2012. http://www.huliq.com/10559/jason-wu-target-fabulous-fashion-line-launches-sunday.

"

Growth of Target, 1962-2008." 

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"Jason Wu for Target, Coming Next February."

Fashionologie

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Krupnick

, Ellie. "Jason Wu for Target is Latest Designer Collaboration." 

Huffington Post

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Target

. Target Brands, Inc., 2012. Web. 1 Mar 2012. <http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030795>.