PPT-Chapter 2 Perception 2- 1

Copyright 2013 Pearson Education Inc publishing as Prentice Hall CONSUMER BEHAVIOR 10e Michael R Solomon Learning Objectives When you finish this chapter you should understand why Perception is a threestage process that translates raw stimuli into meaning. with cognition?. The Cognitive Impenetrability of Vision. Read . Seeing & Visualizing. Chapter 2 or the BBS article on my web site: . ruccs.rutgers.edu/faculty/pylyshyn.html. The accepted answer goes along with intellectual (and political) fashions. Speech & music. Erik Chevrier. November 3rd, . 2015. Revised Course Schedule. November . 3. rd. . Perceiving Speech and Music. . . Chapter . 11 . . November 10. th. . Light and the Eyes . http://www.psychologie.tu-dresden.de/i1/kaw/diverses%20Material/www.illusionworks.com/index.html. The . Warped Chair.  by . Ibride. Perception. a process of . organizing and interpreting . sensory information, enabling us to recognize meaningful objects and events. with cognition?. The Cognitive Impenetrability of Vision. Read . Seeing & Visualizing. Chapter 2 or the BBS article on my web site: . ruccs.rutgers.edu/faculty/pylyshyn.html. The accepted answer goes along with intellectual (and political) fashions. How do we brand ourselves as an organization?. The way we act.. The way we appear.. The way other people perceive us.. Our interactions with other organizations.. How we look in the virtual world.. Personal experience . If a tree falls in the woods and there is no one around, does it make a sound? . 3 requirements for sound. 1. . Vibrating body. : something to create mobile pressure changes. Vibrating bodies. Vibrating bodies . Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall. CONSUMER BEHAVIOR, . 10e. Michael R. Solomon. Learning Objectives. When you finish this chapter, you should understand why:. Perception is a three-stage process that translates raw stimuli into meaning.. Event Perception. : an event is defined as a change in both time and space. . Thus . far we have discussed how our visual system processes very simple static qualities of the environment such as color, distance, pattern, etc. But, the visual system was not designed just to encode and understand these static events, instead, and even more impressively, our visual system was designed to encode and understand the meaning of "events", changes that are dynamic, that visually unfold over time and space. Introduction. Sensation =. . stimulation of sense organs. . Perception = selection. , organization, and interpretation of sensory input. An Overview of Sensation to Perception. The Visual System: Essentials of Sight. Audiogram or Audibility Function (AF) . for normal human young adult. Note: peak sensitivity 2-5K frequency range.. . Audiogram or AF. : . a graph indicating the threshold intensity of varying frequencies. A normal audiogram show declining threshold intensity from 20hz to about 2,500hz (where it usually bottoms out). Then a steady increase from about 5,000 to 10,000; with a very steep increase from 10,000 on. Outline: Sensation and Perception. Define key terms. Describe the relationship between the physical world and its psychological representation (i.e., . sensation. ).. Discuss how we use psychological representations to identify objects (i.e., . SECTION 1: SENSATION. WHAT IS SENSATION?. Def. : what occurs when a stimulus activates a receptor. Stimulus. : an aspect of or change in the environment to which an organism responds. SENSATION CONTINUED. Depth Perception: The . Visual Cliff . Experiment. Depth perception . – . the ability to see objects in three dimensions, although the images that strike the retina are two-dimensional - enables . us to judge distances. . Gestalt. , Bottom-Up (feature analysis, . template matching. , prototypes), . Top-Down . and . Pandemonium . Balaji. . Niwlikar. https://www.careershodh.com/. 1. Introduction . Latin- . perceptio. , .