ListenWiFi Sales Training Agenda Smart Phone Demographics Target Markets Buyer Motivations Competitive Information Case Study 2014 Smart Phone Owners Demographics 2014 Smart Phone Owners Demographics ID: 761858
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ListenWiFi Sales Training
Agenda Smart Phone Demographics Target Markets Buyer Motivations Competitive Information Case Study
2014 Smart Phone Owners Demographics
2014 Smart Phone Owners Demographics
2014 Smart Phone Owners Demographics
Smart Phone Adoption is Rapid
Smart Phone Owner Demographics
Great – What does all that mean??? Everything From This 1991 Radio Shack Ad You Can Now Do With Your Smart Phone
Predicted smartphone usage
Great – What does all that mean???
Crossing the Chasm – Someone’s gotta Lead!
Target Markets
Buyer Motivations Innovators & Visionaries
Competitors
Audio Everywhere
Audio Everywhere
Audio Everywhere
AudioAir
Williams Sound
Competitive Side by Side Personal Listening SounDog Hearing Hotspot AudioAir Audio Everywhere 424 CONFIDENTIAL Advertising (In App) No Yes Yes Yes Yes Yes Max Channels 20 20 56 56 16 24 HW Footprint 3RU 3RU ? ? 1RU 2RU 1 st Apple App Dec 2013 Aug 2013 June 2014 Dec 2011 May 2013 Early 2015 Android App Installs 500 – 1,000 50-100 500 – 1,000 1,000 – 5,000 500 – 1,000 Price $5,503 $3,429 $4,500 Monthly Not Determined $1,995 Subscription (MO) None Not available $189 / mo. Plus HW None None Yes
Competitors
Case Study – Gold’s Gym
Questions
Thank you