PPT-Reaching your target audience for maximum impact

Jennifer Korfiatis May 2015 What in the world is Marketing 1 Make them want it 2 Cause action See how simple that is How do I do that Who are they The marketing mix THEY are your target market. Ideas: CD package, poster , CD disc, CD lyric booklet, CD booklet list of songs.. Scenario. : . The company Live. . music r. records have asked me to produce a CD package . I will ensure this CD package . EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 . marks. At the end of the two year course (Y11 Summer Term). COURSEWORK . 60%. Unit 2: Understanding the Media. Three assignments to be . Julia Galdo, Managing Director, . Public Communication. American Institutes for Research. June 30, 2009. Social Marketing. Applies the techniques of commercial marketing to influence behavior change that benefits the target audience. . Ages . 18-49. Young hopefuls. Single. Frequent TV . watchers. Labels of this Target Audience. Connecters. Self-improvers. The insiders. The . show/Idea . People who followed there dreams on Instagram and became famous because of there social media websites. . Who is easier to understand?. Media person. Martian. or. Target group and universe. Target group. :. The . demographic group that has been identified as the key consumer group for the brand. . All. . By Clara Rodrigues . Front Cover . As my target audience is a young audience, they are into the new music and always know what’s new and they always know what’s number one so by having “90 biggest singles of 2013” at the front of the magazine, this attracts my target audience straight away, and will make them want to actually know what the 90 biggest singles of 2013 are. And also I made my price a low price of £2.00 as my target audience are teenagers to young adults who are still in school and are un-employed. The use of sub-stories attracts my target audience because it talks about other famous successful R&B artist and a glimpse what the magazine will be writing about them.. Understand . communication skills and customer relations. NC CTE 1.01: . Apply . verbal skills to obtain and convey information.. Employ communication styles appropriate to target audience . Types . of communication styles.. Stress . triggers. A “. stress trigger. ” is something that really makes you feel upset- mad, sad, frustrated, annoyed, etc.. Each of us have different stress triggers.. Once we are triggered, we can . To Attract. Colour:. With the Colour, I decided to use a combination of red, black and blue as they go well together and are quite eye catching. I used black on the background because of the fact that it helps to allow the rest of the brighter colours to stand out. . NC CTE 1.01: . Apply . verbal skills to obtain and convey information.. Employ communication styles appropriate to target audience . Types . of communication styles.. Controllers. . Take-charge and want control of themselves, others and situations. Task-oriented, drivers and are only focused on the end goal. . Jennifer Korfiatis. May, 2015. What (in the world) is Marketing?. 1. Make them want it. 2. Cause action. See how simple that is?. How do I do that?. Who are they?. The marketing mix. . “THEY” are your target market. For our audience feedback we wanted to target our target audience as they will be the people who will be watching our film the most, so therefor their feedback will be invaluable. Our target audience is males aged from 18 – 30 as we feel the sci-fi side to our film will appeal to them. Furthermore, we wanted a romantic element to our film so it would appeal to females as well. Additionally, we thought we would target a working class audience as we have an element of the poor against the rich in our film which could appeal to a working class audience. So we decided to get feedback off both males and females, so we could get a balanced view. . Ranjan. Faculty, MJMC, MMHAPU, Patna. Target Audience. A target audience is a group of people identified as being likely customers of a business. Target audiences share similar demographic traits including, but not limited to:. Segmentation Categories. . Buyer Status Segmentation. . Purchase Rate Segmentation. . Target . Audience Profile. .