PPT-Reaching your target audience for maximum impact

Jennifer Korfiatis May 2015 What in the world is Marketing 1 Make them want it 2 Cause action See how simple that is How do I do that Who are they The marketing mix THEY are your target market. Ideas: CD package, poster , CD disc, CD lyric booklet, CD booklet list of songs.. Scenario. : . The company Live. . music r. records have asked me to produce a CD package . I will ensure this CD package . Julia Galdo, Managing Director, . Public Communication. American Institutes for Research. June 30, 2009. Social Marketing. Applies the techniques of commercial marketing to influence behavior change that benefits the target audience. . How many can you name?. Unit 3 : . Exploring Media Industries. Unit 3: Exploring Media Industries. Written Paper - 1 hour 30 . mins. - 60 marks - 20% External . Assessment. Section A: 10 short answer questions. . Images.. The images I used in my magazine represent the social group that my target audience fall into. . The image of the boy represents what kind of boys my target audience may be interested in, and as he is the same age he fitted well with the type of person I wanted as a model. Also, the way the boy is dressed is a very popular style at the minute and very fashionable. He is posed in a serious way with a serious face on because, as my target audience is teenage girls, it doesn’t really matter whether his personality shows through in the images as the females will care mainly about how he looks. . Ages . 18-49. Young hopefuls. Single. Frequent TV . watchers. Labels of this Target Audience. Connecters. Self-improvers. The insiders. The . show/Idea . People who followed there dreams on Instagram and became famous because of there social media websites. . Susie Hall - The Impact Coach . This is NOT rocket science!. Why are you there?. To inform/teach ?. To persuade/influence?. To encourage?. To entertain?. To inspire/motivate?. A combination of these? . Who is easier to understand?. Media person. Martian. or. Target group and universe. Target group. :. The . demographic group that has been identified as the key consumer group for the brand. . All. . Assessment 2. Part 2 – Justifying your work. Task:. Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however each cover you make will have a different target audience. . By Michael and . Aimie. How does our film target a specific audience?. Our film is aimed at a specific audience because its about aliens and the film is science fiction. Also the audience will be in the age range between 15+. . Jennifer Korfiatis. May, 2015. What (in the world) is Marketing?. 1. Make them want it. 2. Cause action. See how simple that is?. How do I do that?. Who are they?. The marketing mix. . “THEY” are your target market. A state of the art. J. . Knaster. a. , D. . Bernardi. b. , A. . García. c. , F. . Groeschel. h. , R. . Heidinger. d. , M. . Ida. e. , A. . Ibarra. c. , G. . Micchiche. b. , F.S. . Nitti. a. , M. . Sugimoto. To Attract. Colour:. With the Colour, I decided to use a combination of red, black and blue as they go well together and are quite eye catching. I used black on the background because of the fact that it helps to allow the rest of the brighter colours to stand out. . For our audience feedback we wanted to target our target audience as they will be the people who will be watching our film the most, so therefor their feedback will be invaluable. Our target audience is males aged from 18 – 30 as we feel the sci-fi side to our film will appeal to them. Furthermore, we wanted a romantic element to our film so it would appeal to females as well. Additionally, we thought we would target a working class audience as we have an element of the poor against the rich in our film which could appeal to a working class audience. So we decided to get feedback off both males and females, so we could get a balanced view. . Ranjan. Faculty, MJMC, MMHAPU, Patna. Target Audience. A target audience is a group of people identified as being likely customers of a business. Target audiences share similar demographic traits including, but not limited to:.