Target Audience Ganesh Kumar - PowerPoint Presentation

1. Target AudienceGanesh Kumar RanjanFaculty, MJMC, MMHAPU, Patna

2. Target AudienceA target audience is a group of people identified as being likely customers of a business. Target audiences share similar demographic traits including, but not limited to:AgeGenderLocationEducationSocioeconomic status

3. Psychographic Information Should Include:BeliefsValuesAttitudesBehaviorsIdentifying your target audience as a business can help craft marketing strategies and define your core customers. Instead of spending money and resources trying to cater to every consumer, defining a target audience allows for more intentional and personal outreach to those most likely to purchase your product or service.

4. Example The Ideal Cosmopolitan Reader Is:A womanBetween 18 and 49A student or professional, single or marriedInterested In:FashionBeautySex and DatingHealth and FitnessFood and CocktailsPop CultureA believer in advancing her careerAn advocate of being independentUp-to-date with current events

5. How Target Audiences WorkThe best way to find your target audience is by first thinking about the specific needs your product or service fulfills. It's important to identify the main point, and then determine who has those main points.The more specific you can identify your target audience's demographic, the more effective you can advertise to them. If your product is very general in nature, you won't have to do as much market research to find your target audience.If the audience is more specific, it's important to gather data about your customers so you can narrow-focus. One way to collect data is to offer a special price or coupon code to those who visit your website or business if they fill out a survey that captures the information you need.Market research companies can also help conduct this type of research.

6. The Importance of Defining Your Target AudienceIf you are wondering why it’s so important to define your target audience, here’s my simple response: how can you create relevant content if you don’t have a clear vision of who you want to buy your products or services? You can’t.Once you identify your target audience, you can tailor your messages to that group of people in a clear and engaging manner.A brand that has done an excellent job in defining and focusing content for their target audience is Cosmopolitan magazine. In fact, the magazine, available in many versions all over the world, has done a fabulous job at empowering women and providing us with interesting and relevant content.

7. Now we understand the importance of establishing your target audience, we must define it. If your target audience is who you want to sell your products and services to, some important questions to ask yourself include: Who is your ideal customer? Who will benefit from investing in your company? In terms of content marketing, who is going to engage with your brand? Who will share, interact with and promote your brand?To answer these questions and to define your target audience, it’s crucial to address both demographic and psychographic data. This will provide you with specific information, further enabling you to mold your content marketing strategy

8. Benefits of Target AudiencesTarget audiences help businesses advertise more efficiently as you know who your target audience is and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on specific segments of the population is limiting, you need to reach potential consumers directly. Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is and how to deliver it, you need to understand who you will be receiving it.For people to buy into a product or service, they need to relate to the message's tone and content. By striking a chord with someone, a personal connection is made, and trust is established. 

9. Criticism of Target AudiencesOne drawback of a target audience is that companies may become too narrow-focused on the defined target audience that they overlook or disregard other potential consumers. Even well-researched target audiences may mistakenly exclude people who are interested in the product or service, so it's important to use target audiences as baselines, not the end-all. As your product and service offerings begin to expand, it's essential to continuously reevaluate your target audience.

10. Key TakeawaysA target audience is a group of people identified as likely customers of a business.People in a target audience share demographic similarities, such as age, location, or socioeconomic status.Defining a target audience helps create more efficient marketing messages.Focusing exclusively on a target audience can leave other potential customers ignored.