PPT-MARKETING THE INDUSTRY SEGMENTS

408 Explain the entertainment and recreation industry Theme park A large facility for entertainment that includes games thriller rides sightseeing shops food etc based on a particular theme. Frye. Korbin. Clark. Dan . Kilcullen. Scott . Emmons. . Two roads diverged in a wood, and I-. I took the one less traveled by,. And that has made all the difference.. Frost, Robert. . Mountain Interval.. Chapter . 1. Copyright © 2010 by John Wiley & Sons, Inc. All Rights Reserved. What Is Hospitality?. Many peoples’ definition of hospitality extends only to restaurants and hotels. In reality, it goes far beyond this and includes any organization that provides food, shelter and other services to people away from home. Spring 2015. Bertan Kaynatma. Dickinson. & Vladimir. 2008. . Selling. . the. . Sea. : An Inside . Look. at . the. . Cruise. . Industry. . John . Wiley. . and. . Sons. , . Inc. . . Hoboken. Role of Marketing in Strategic Planning. Spring 2016. Çağ. . Üniversitesi. 4 Characteristics of High-Performing Business. Stakeholders. Processes. Resources. Organization. Stockholders. Customers. Dr. AMA . Suyanto. Knowing the Customer is Not Enough!. Once we know the customer, we need to understand what new products, services and features will excite them.. Our job is to know the customer so well that we can provide him or her with (technological) solutions to problems that they don’t even know exist yet!. McMaster University. Christine Brooks-Cappadocia – Marketing Manager. Lisa Boniface – Assistant Director. McMaster Experience. Evolution of marketing expertise. Marketing manager – overall/all programs. William D. . Bygrave. , Andrew . Zacharakis. , Sean Wise. ENTREPRENEURIAL MARKETING. Chapter 5. 2. 3. Learning Objectives. Why Marketing Is Critical for Entrepreneurs . Learning Objective 5.1 Explain why marketing is critical for entrepreneurs.. 4.07 Explain travel agencies.. Travel agent: A wholesaler who is authorized to represent buyers and sellers of the travel industry for a commission. Travel agency: A business that employs travel agents who make travel arrangements for clients for a commission or service charge. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. Chapter 1 – Part 1. Bellringer. What do you think of when you hear the word Hospitality?. Hospitality Industry. Hospitality – means meeting the needs of guests with kindness and goodwill. . Hospitality Industry – Provides services to people away from home. Foundations for effective segmentation. It is unlikely for any company to appeal to an entire market. Identify segments of consumers . Tailor offerings to meet the wants & needs of that particular group of consumers. PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . . Session Outline. Differentiation and Positioning . Market Segmentation. Market Targeting . Customer-Driven Marketing Strategy. Customer-Driven Marketing Strategy. Companies can not appeal to all buyers in the marketplace, or at least not to all...