Challenges and rewards in science communication Nina Kristiansen forskningno November 2011 Online newspaper on science Started in 2002 Owned by 72 research institutions ID: 369627
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Slide1
Popularisation of Science
Challenges and rewards in science communication
Nina Kristiansen,
forskning.no
November 2011Slide2
Online
newspaper
on
science Started in 2002 Owned by 72 research institutions Editorial staff in Oslo, plus members’ contributions Norwegian and international science All fields of research News, background, blog, debate Editorial freedomSlide3
72”editorial rooms”
AgderforskningAtferdssenteretBioforsk
Christian Michelsen Research
Det teologiske Menighetsfakultetet
FafoFinansmarkedsfondetFiskeri- og havbruksnæringens forskningsfond Forskningsetiske komiteerHandelshøyskolen BIHavforskningsinstituttetHøgskolen i AkershusHøgskolen i BergenHøgskolen i BodøHøgskolen i GjøvikHøgskolen i LillehammerHøgskolen i Nord-TrøndelagHøgskolen i OsloHøgskolen i VestfoldInstitutt for samfunnsforskningInternational Research Institute of Stavanger (IRIS)KILDEN Informasjonssenter for kjønnsforskningNOVANTNUPolarmiljøsenteretPolitihøgskolenRBUP Øst og SørSenter for internasjonalisering av høgre utdanningSimula Research LaboratoryStandard NorgeStatens institutt for rusmiddelforskning – SIRUSStatens kartverkStatistisk sentralbyråTrøndelag Forskning og UtviklingUniversitetet for miljø- og
biovitenskap
Universitetet i Agder
Universitetet i Bergen
Universitetet i OsloUniversitetet i StavangerUniversitetet i TromsøUniversitetssenteret på KjellerUniversitetssenteret på Svalbard (UNIS)Veterinærinstituttet
KreftforeningenNasjonalt kunnskapssenter for helsetjenestenNIFESNILU - Norsk institutt for luftforskningNofimaNordForsk/NICeNordlandsforskningNorges forskningsrådNorges geologiske undersøkelseNorges Geotekniske InstituttNorges HandelshøyskoleNorges idrettshøgskoleNorges musikkhøgskoleNorges Tekniske Vitenskapsakademi (NTVA)Norges veterinærhøgskoleNorsk institutt for skog og landskapNorsk PolarinstituttNorsk RegnesentralNorsk RomsenterNorsk Utenrikspolitisk InstituttNorut
Half of the articles come from our members. forskning.no assumes editorial responsibility, decide about publicaton and edit the articles. The articles from our members give us a broad og good coverage of Norwegian research.The other half of the articles are written by 10 journalists in forskning.no.Slide4
Readers
350.000
unique
visits per month200.000 unique visitors per monthFrom 27 to 50 percent daily readers (07-10)Visibility in other media33 % increase in quotations from2008 to2010 forskning.no as inspirationsCooperation: Aftenposten, Nationen, (NRK), videnskab.dk, RadioNorgeSlide5
More men
than
women
Readers in all ages5 percent are young (under 19)Readers from all parts of Norway80 percent have higher educationResearchers, students, journalists, teachers, public servants / private businessesforskning.no is a spare time activityLooking for news, but also specific topicsAre satisfied: quality, credibility, usefulDo not read about science on institutional
websites
Who are
the
readers?Slide6
Different
interests
Men
say they are mostly interested in natural sciencesWomen say they read mostly about culture and social sciencesBut all read about healthWomen of all ages do not read about natural sciencesYoung women read as much
about
technology
as men. Slide7Slide8
The
sources
Researchers
are satisfied with how their research was presented, and a majority was contacted by other media after the article was published
on
forskning.no.
Researchers can
also write at forskning.no – in selected columnsSlide9
Different
interestsSlide10
The
researchers
Want
their studies to be presented in depth(Preferably on a full page in Aftenposten orSånn er livet / Verdt å vite in NRK).(With all references.)Motives:Bring attention to a topicSocial dutyTo give back to informants / patients More moneyHonour and glorySlide11
Social dutyResults
back to informants / patient groupsHonour and glory / academic
recognition
Research
communication as marketing of institution / program to government, financing sources, other institutions and private business. The research institutionsSlide12
The journalist
Wants
a
good
story fast from a easy talking scientist who doesn’t emphasise details and who dears talk outside own field of research. Slide13
The Implementation of PMTO in Norway: An Examination of Collective Efficacy, Therapist Clustering and Organizational Social Context
Research
presented
Ny teknologi, gamle forestillinger. Kloning og kunstige mennesker i Shelleys Frankenstein, Goethes Faust II og Huxleys Brave New World
GodsakerVelg énMaks toSlide14
Think like a journalist
News -
unusual
,
deviation from the expectedCurrent interestImportant: matters to manyConflict: disagrement, crisis, competitionStrangeCloseness: personal, geographySlide15
Concider
your own preferences
EU
research
– experiencesEU research – trends and developmentThe e-mail you must not sendPraise gets you highThe cursed research directorSlide16Slide17
Most important
Give it all at the
top
Newer
more than three topicsUse cases from own research as examplesUse channels you are comfortable withCommunicate with readers – not colleguaesStopThe journalist is no expertThe journalist has not read your book / articlesScience journalists are kindCheck quotes
,
but
be
generousSlide18Slide19
Forget:Reservations /
limitations
Emphasis
on own modest role Tables / statisticsMore numbers than 3All references to other peopleThe theoretical basis for your workPartnersFinancing sourcesBragging of own institutionPrizes, jubilees, starts, new buildingsSlide20
Satisfy
all!Fact boxesMore information
below
Links to more informationLink to publicationReferencesSlide21
In forskning.no
We look for the good storyWrite
news
Cooperate with the researcherSimplify, but not banalizeUse examples and picturesFocus on readerSlide22
Articles
News: the result
Contribution
to
debateResearch processBackgroundFeatureCuriosityEntertainmentSlide23Slide24
Blog
Topic
:
researchDutch treat (one text per day)Allow academic format50 bloggers (11 groups)Stig Slørdahl: 27.000 readers in 8 monthsSlide25
Pain
is temporary
Glory
is
forever!