The ability to earn an income is nearly every working Ameri

The ability to earn an income is nearly every working Ameri The ability to earn an income is nearly every working Ameri - Start

2015-10-10 49K 49 0 0

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1 in 4 . working Americans. . will suffer an income-interrupting disability at some . p. oint during their working careers. . . But…they. . think it won’t happen to them.. 64% . think they only have a. ID: 156286 Download Presentation

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The ability to earn an income is nearly every working Ameri




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Presentations text content in The ability to earn an income is nearly every working Ameri

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The ability to earn an income is nearly every working American’s most valuable financial asset. It pays for their lifestyle — their home, their retirement and their children’s education.

Slide3

1 in 4

working Americans

will suffer an income-interrupting disability at some

p

oint during their working careers

.

Slide4

But…they

think it won’t happen to them.

64%

think they only have a

1% or 2% chance

of becoming disabled.

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And…most don’t have

adequate protection.

67%

of the private sector workforce

is

not covered

by private

l

ong-term disability insurance.

Slide6

Plus…they don’t even

want to talk about it!

R

esearch shows many

are repelled by the term

“disability.”

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The industry needs to change the conversation

about

the need for disability insurance.

SO…

We have teamed up with the nonprofit

Council for Disability Awareness to create

a new, engaging platform for raising

public awareness.

Slide8

Defend Your Income is

a movement

designed to unite consumers, advisors, employers, insurers and the press

in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries.

Slide9

The Defend Your Income

virtual dojo

captures attention

and creates a unique learning environment.

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What would you like to explore?

Meet Your

Attackers

Take

Action

Start

Sparring

Train

& Learn

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BACK TO MAIN

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The

Meet Your Attackers

area is where visitors

can learn about the top 10 leading causes of disability in a different, engaging way.

Meet Your Attackers

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x

x

x

Attackers are personalized with disability profiles explaining

their areas of expertise, their “weapons of choice” and fast facts

about how they can strike when you least expect it.

Meet Your Attackers

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BACK TO MAIN

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x

In the

Train & Learn

section, visitors can test their disability

know-how with an interactive quiz. Let’s look at an example.

Train & Learn

Earn Your Belts Quiz

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x

Train & Learn

Earn Your Belts Quiz

Visitors will receive feedback about their answer

along with access to relevant tools and fast facts.

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x

Users can

find out what’s really at stake

by

calculating their income potential with

the EIQ (Earnable Income Quotient) tool.

Train & Learn

EIQ Tool

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x

Site visitors can determine their

risk of losing this income

by calculating their chances of becoming

disabled using

the

PDQ (Personal Disability Quotient) tool.

Train & Learn

PDQ Tool

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BACK TO MAIN

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The engaging

Defend the Dojo

online game allows visitors to face off and defend against the attackers.

Dojo Game

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BACK TO MAIN

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The

Take Action section provides users with three simplified pathways they can follow to help defend their income.

Take Action

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x

x

x

The

Resource Center

offers a library of

informational resources designed “to go.”

Resource Center

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T

he easy-to-use

Member Company Toolkit is filled with communication materials.

This comprehensive toolkit gives you all the tools you’ll to communicate and promote the movement to:•  your organization;• your advisors;• your employer clients; and• your employees.Plus, there are Toolkits developed specifically for advisors and employers.

Member Toolkit

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Emails

Program

Overview Sheets

Presentation Slides

Customizable

Premium Items

Web Banners/Icons

Member Toolkit Resources

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The Defend Your Income movement will be supported by a

national ad campaign, a heavy public relations push and extensive social media interaction.

N

ational online consumer advertising campaign

Public relations support

Social media

activation with Facebook and Twitter

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In addition, other CDA member companies are also building DYI into their marketing campaigns — focusing on engagement and active promotion through their own communication channels and integrating the DYI movement into their own company marketing materials.

Slide30

Twitter.com

/

incomedefender

Facebook.com

/defendyourincome

Join the movement today.


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