Presentations text content in The ability to earn an income is nearly every working Ameri
Slide1Slide2
The ability to earn an income is nearly every working American’s most valuable financial asset. It pays for their lifestyle — their home, their retirement and their children’s education.
Slide31 in 4
working Americans
will suffer an income-interrupting disability at some
p
oint during their working careers
.
Slide4But…they
think it won’t happen to them.
64%
think they only have a
1% or 2% chance
of becoming disabled.
Slide5And…most don’t have
adequate protection.
67%
of the private sector workforce
is
not covered
by private
l
ong-term disability insurance.
Slide6Plus…they don’t even
want to talk about it!
R
esearch shows many
are repelled by the term
“disability.”
Slide7The industry needs to change the conversation
about
the need for disability insurance.
SO…
We have teamed up with the nonprofit
Council for Disability Awareness to create
a new, engaging platform for raising
public awareness.
Slide8Defend Your Income is
a movement
designed to unite consumers, advisors, employers, insurers and the press
in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries.
Slide9The Defend Your Income
virtual dojo
captures attention
and creates a unique learning environment.
Slide10What would you like to explore?
Meet Your
Attackers
Take
Action
Start
Sparring
Train
& Learn
Slide11BACK TO MAIN
Slide12The
Meet Your Attackers
area is where visitors
can learn about the top 10 leading causes of disability in a different, engaging way.
Meet Your Attackers
Slide13x
x
x
Attackers are personalized with disability profiles explaining
their areas of expertise, their “weapons of choice” and fast facts
about how they can strike when you least expect it.
Meet Your Attackers
Slide14BACK TO MAIN
Slide15x
In the
Train & Learn
section, visitors can test their disability
know-how with an interactive quiz. Let’s look at an example.
Train & Learn
Earn Your Belts Quiz
Slide16x
Train & Learn
Earn Your Belts Quiz
Visitors will receive feedback about their answer
along with access to relevant tools and fast facts.
Slide17x
Users can
find out what’s really at stake
by
calculating their income potential with
the EIQ (Earnable Income Quotient) tool.
Train & Learn
EIQ Tool
Slide18x
Site visitors can determine their
risk of losing this income
by calculating their chances of becoming
disabled using
the
PDQ (Personal Disability Quotient) tool.
Train & Learn
PDQ Tool
Slide19BACK TO MAIN
Slide20The engaging
Defend the Dojo
online game allows visitors to face off and defend against the attackers.
Dojo Game
Slide21BACK TO MAIN
Slide22The
Take Action section provides users with three simplified pathways they can follow to help defend their income.
Take Action
Slide23x
x
x
The
Resource Center
offers a library of
informational resources designed “to go.”
Resource Center
Slide24Slide25T
he easy-to-use
Member Company Toolkit is filled with communication materials.
This comprehensive toolkit gives you all the tools you’ll to communicate and promote the movement to:• your organization;• your advisors;• your employer clients; and• your employees.Plus, there are Toolkits developed specifically for advisors and employers.
Member Toolkit
Slide26Emails
Program
Overview Sheets
Presentation Slides
Customizable
Premium Items
Web Banners/Icons
Member Toolkit Resources
Slide27Slide28The Defend Your Income movement will be supported by a
national ad campaign, a heavy public relations push and extensive social media interaction.
N
ational online consumer advertising campaign
Public relations support
Social media
activation with Facebook and Twitter
Slide29In addition, other CDA member companies are also building DYI into their marketing campaigns — focusing on engagement and active promotion through their own communication channels and integrating the DYI movement into their own company marketing materials.
Slide30Twitter.com
/
incomedefender
Facebook.com
/defendyourincome
Join the movement today.
The ability to earn an income is nearly every working Ameri
Download Presentation - The PPT/PDF document "The ability to earn an income is nearly ..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.