Agenda New Mapping Solution Effective Videos and Photos Drones New Listing Presentations Commissions Strategy Mapping Google Maps Free Draw Borders Add Property Points of Interest ID: 781668
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Slide1
New UCRE Marketing Tools
Slide2Agenda
New Mapping Solution
Effective Videos and Photos
Drones
New Listing Presentations
Commissions
Strategy
Slide3Mapping
Google Maps (Free)
Draw Borders
Add Property Points
of Interest
Insert into Listings
Slide4Effective Videos and Photos
www.youtube.com/watch?v=e6vcxoN2drE
Video filmed on a Cell Phone!,
Watch whole thing, promo o appraisal, contact info throughout, review embed code, keywords, incomplete web address
SEO – Titles/ Description / Tags / Keywords
“land
near
blue ridge parkway”
# 4 Google Places, Video # 6
Video Editing Apps
(Jason W)
FinalCutPro
– Mac
YouTube Video Editor
Video Contact Info Throughout
Call to action when they are ready (Matts Video)
Tagging Video, http:// website address and SEO content in description
Photos, Quality and Quantity
15-20 +/- is the correct amount
Filename by SEO
Slide5Drones
www.youtube.com/watch?v=7SlkeZz_h98&feature=em-share_video_user
www.youtube.com/watch?v=7CQoHoIIR8U
www.youtube.com/watch?v=bHZTAGG_66w
To Get
L
istings - Free
D
rone of Your
P
roperty
whether
Selling
N
ow or Not!
Effect on Commission Rates
Embedding into your listing, MLS rules against YouTube - Wista.com
Photos from Drones (examples)
How do you decide which properties to Drone?
Live Demonstrations
Regulations and Safety
Buying or Hiring
D
rones Services DJI Phantom 2 Vision Pro
Slide6Listing Presentations
“Marketing Plan” vs “Listing Presentation”
2015 New Listing Presentation (Marketing Plan)
Spin Spelling
Classroom Exercise
Partner up / switch roles / critique / switch again
Examples
Travis Hamele
Cindy Garvey
Slide7Marketing Plan
Slide8About Us
United Country
Leipers Fork Land & Home
offers
a fine selection of
Middle Tennessee
real estate including
private luxury estates, country
homes, hunting property, recreational property, waterfront property and other real estate for sale throughout
Williamson County
,
the Nashville, Franklin, Leipers Fork and
Central
Tennessee.
In addition, we offer
farms
,
land
for sale and businesses. We offer both traditional and auction real estate marketing.Our professionalism and knowledge, coupled with our marketing and advertising programs build an unmatched winning combination. If you are a buyer or a seller, our experienced team members will guide you throughout the process. Why sell your property with United Country Leipers Fork Land & Home? Simple. No one can locate buyers better, bringing to bear more than 90 years of marketing experience, to get you the best price in the shortest time possible. To sell property, you need more than a “For Sale” sign and a local newspaper ad. Buyers have a harder time finding your property. That’s why you need the benefit of United Country’s professionalism and exclusive, proven marketing tools. We expose your property locally, regionally and nationally from the first day. National Marketing, Local Expertise©
Slide9Marketing Plan
Internet Marketing
#1 Source of Buyer Leads
98% of Buyers Begin Their Search on the Internet (NAR)
We Focus on Websites that Rank on Page #1 for Buyer Search Terms
on Google
Exclusive, Top Ranked United Country Websites
Office Site
State Wide Property Type Sites
National Property Type Sites
Agent Sites
Listing Sites
Top Rank Third Party Websites
Zillow, Trulia,
FrontDoor
MLS (REALTOR.com), other
LandsofTennesseee
, LandsofAmerica,
LandWatch
Slide10Marketing Plan
E-Marketing
Attractive E-Fliers to Potential
Buyers
Buyer Databases
Largest, National Real Estate Buyer Database (over 500,000 Buyers)
We Focus on Websites that Rank on Page #1 for
Buyer
Search
Terms
Exclusive, Top Ranked United Country Websites
Office Site
State Wide Property Type Sites
National Print
Only National Catalog (also Digital)
Advertise Like Properties in National Magazines
Slide11Marketing Plan
Direct Mail
Property Fliers
Digital Photography
Property Video
Social Media
Public Relations
Auction Services
Other Local Marketing
Optional Advertising Agency Services (EMS)
Attractive Custom Multi-layer Property Website
Additional Third Party Sites, Featured Property Ads, Banner Ads
Purchased Target Buyer Lists
Extensive Targeted Direct Mail
Professional Video Production (w Drone)
Property Specific Local and National Magazine Advertising
(Enhanced Plan Attached)
Slide12Sites We Advertise On
United
Country Sites
500,000 Sites Trying
to get on page #1.
We advertise on the Top 5 Sites on Google on this search.
Slide13Sites We Advertise On
1.7 Million Sites Trying to get on page #1.
We rank on page 1 for many buyer searches
United
Country Sites
Slide14Sites We Advertise On
United
Country Sites
1.7 Million Sites Trying
to get on page #1.
Slide15United
Country Sites
27,800
Sites Trying
to get on page #1.
Slide16United
Country Sites
Every listing in
United Country has
it’s own Page #1
ranked web page
Slide17Every United Country Listing Has It’s Own Page 1,
R
anked Web Page
Example of a Ranked Listing Web Page
Slide18We Advertise on 3
rd
P
arty
S
ites that Rank on Page #1
When Buyers
S
earch Google
Slide19We Leverage an Innovative, Proprietary Technology Marketing Platform
Market Properties to Individuals via
“Virtual Postcard”
Professionally
branded email with property images, information & hyperlinks to more details.
Mass Market A Property
Over
500,000 United Country Leads.
Target buyers
based on interest,
location and
propeprty
type.
Sample of Virtual Postcard
UC Contact - Mass Email Sample
Slide20Marketing Plan Options
Marketing Program
5.5%
6%
7%
8%
9%
10%
Custom Elements
Pricing Consultation
√
√
√
√
√
√
Digital Photography
√
√
√
√
√
√
Top Local Website
√
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√
√
√
√
MLS Website Syndication
√
√
√
√
√
√
Yard Sign
√
√
√
√
√
√
Office Team Selling
√
√
√
√
√
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Office Local Advertising Buyer Leads
√
√
√
√
√
√
Standard Listing Website
√
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Local Buyer Database Email Blast
√
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Open House
√
√
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Home Flier
√
√
√
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Direct Mail
Postcards (50)
√
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√
Featured Office Website Ad
√
√
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Regional Buyer Database Email Blast
√
√
√
2nd Yard
Sign / Enhanced Sign
√
√
√
3rd Party Top Websites
√
√
Regional Buyer Database Email Blast
√
√
National
UC Specialty
Websites
√
√
Virtual Postcard
√
√
Direct
M
ail Postcards
(100)
√
√
National Buyer Database Email Blast
√
Professional Photography
√
Custom Home Brochure
√
$200 Enhanced
Custom Website
$500+
Virtual
Tour / Drone
$150
Target
Consumer Buyer List and Postcard
$250
Ad Agency (EMS) Options
Menu of Items
Slide21Cindy Wilson-Garvey
Real Estate Broker and Luxury Home Specialist
United Country Real Estate
Leipers Fork Land & Home
4151 Old Hillsboro Rd
Franklin, TN 37064
Cindy@LeipersFork.com
615.599.3676
office
615.202.9515
cell
615.591.7619
fax
www.LiepersFork.com
Slide22Slide23Listing Opportunity
You are the administrator of your father’s estate. There are three other siblings that are included in the will. The estate is to be divided equally among the heirs.
The estate consists of a 640 acre farm with a farmhouse built in 1915 from a Sears Roebuck home kit. There are 100 acres in mature timber, 400 acres in cropland and 140 acres in pasture, fenced and cross fenced. The farm has a barn, four horse stalls and hay loft.
The estate also includes furniture, farm machinery, tools, cattle, etc…..
23
Possible Key Listing Differentiators:
Special confidentials on
farms,
2
nd
home, vacation homes, retirement, retreats,
horse property buyers
etc.;
SEO on
farm, ag land, Sears Roebuck;
Free search power on
”Sears Roebuck”, horses, pasture
National advertising in
farm
mags,
horse
mags
, historic homes
Niche marketing expertise
Niche websites – f
arm, horse, historic homes
Catalogs with
farm properties, country homes, horse properties
John Deere
Auction the Personal Property
Slide24New UCRE Marketing Tools
Slide25Appendix
Anyone who has not seen the new websites stay after
Slide26Commission Strategy
Commission Rate as Advertising (4 Ps)
You must understand your worth it – confidence
How to use UC to justify higher commissions
Basic, Silver, Gold, Platinum with associated services per level.
Slide27The Value of United Country Marketing
Realtor
Telephone
Office Location
Yard Signs
Local NSP Ads
Local Internet Site
Home Mortgage
Home Warranty
Fliers, Brochures
Virtual Tours
Most Experienced Local Office
Purchased Buyer lists
Postcards and Email Campaigns
Online Bidding
5
00
Offices, #1 RE Franchise*
National Referral Network#1 Lifestyle Property Marketers#1 Country WebsitesExclusive RE CatalogsLargest Traditional and Auction Integrated Network500,000+ Buyer DatabaseComplete Advertising Services National Adv of Local Listings 50+ Specialty Websites and Specialty Marketing (ex. Lake)
10%
4%
7%
Commission Rates
Slide28Marketing Plan Options
Marketing Program
5.5%
6%
7%
8%
9%
10%
Custom Elements
Pricing Consultation
√
√
√
√
√
√
Digital Photography
√
√
√
√
√
√
Top Local Website
√
√
√
√
√
√
MLS Website Syndication
√
√
√
√
√
√
Yard Sign
√
√
√
√
√
√
Office Team Selling
√
√
√
√
√
√
Office Local Advertising Buyer Leads
√
√
√
√
√
√
Standard Listing Website
√
√
√
√
√
Local Buyer Database Email Blast
√
√
√
√
√
Open House
√
√
√
√
Home Flier
√
√
√
√
Direct Mail
Postcards (50)
√
√
√
Featured Office Website Ad
√
√
√
Regional Buyer Database Email Blast
√
√
√
2nd Yard
Sign / Enhanced Sign
√
√
√
3rd Party Top Websites √√ Regional Buyer Database Email Blast √√ National UC Specialty Websites √√ Virtual Postcard √√ Direct Mail Postcards (100) √√ National Buyer Database Email Blast √ Professional Photography √ Custom Home Brochure √$200 EnhancedCustom Website $500+Virtual Tour / Video / Drone $150 Expanded Target Consumer Names / Mailer $250Ad Agency (EMS) Options Menu of Items
Slide29SEO preserved and improved
Each listing indexed
Auction and Real Estate Sites combining
Show Auctions immediately
Allows for searching County, City, UC MLS
Integrated mapping and videos
Auction Calendar immediate display
Sold listings and Auctions
Online Auctions
Property type searches
Catalog ordering on website – more address
Advanced searching
One touch searches preserved for SEO
Document section on websites
Shows all listings on slider on first page
Featured listings improved
Dual setup
Slide30Result page
Shows pins nearby
Listings by county
Slide31Result page
Shows pins nearby
Listings by cities
Listings by type
Listings by price
Slide32Detail page
Auction details or
Agent details
Print listing
Email listing
Social media
Sections
Documents
Map
Videos