MarketplacesFrom Storefronts to Portals Electronic Storefront A single companys website where products or services are sold The storefront may belong to a Manufacturer eg dellcom ID: 782636
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Slide1
E-Commerce
Lecture 7
Slide2Types of E-
Marketplaces:From
Storefronts to Portals
Electronic Storefront
A single company’s website where products or services are sold.
The storefront may belong to a
Manufacturer (
e.g
dell.com)
Retailer (e.g.
walmart
)
Individuals selling from home etc
Slide3Types of E-
Marketplaces:From
Storefronts to Portals
Electronic Malls
An online shopping center where many online stores are located.
In addition to shopping at individual storefronts, consumers can shop in electronic malls (e-malls). Similar to malls in the physical world, an e-mall is an online shopping location where many stores are located. (e.g. Hawaii.com)
Slide4Types of E-
Marketplaces:From
Storefronts to Portals
Types of Stores and Malls
General stores/malls
Specialized stores/malls
Regional versus global stores
Pure-play online organizations versus click and-mortar stores
Slide5Types of E-
Marketplaces:From
Storefronts to Portals
Types of Stores and Ma
lls
General Stores/Malls
These are large
marketspaces
that sell all types of products. e.g. Amazon.com.
Slide6Types of E-
Marketplaces:From
Storefronts to Portals
Types of Stores and Malls
Specialized stores/malls
These sell only one or a few types of products, such as books, computers, or cars etc.
Amazon.com started as a specialized e-bookstore but today is a generalized store.
Dell.com is a specialized store as it sell computers and computer related gadgets only.
Slide7Types of E-
Marketplaces:From
Storefronts to Portals
Types of Stores and Malls
Regional Vs Global stores
Some stores, such as e-grocers or sellers of heavy furniture, serve customers that live nearby. (
e.g
Parknshop.com)
Some local stores will sell to customers in other countries if the customer will pay the shipping, insurance and other costs (e.g. hothothot.com)
Slide8Types of E-
Marketplaces:From
Storefronts to Portals
Types of Stores and Malls
Pure-play online organizations Vs Click-and-mortar stores
Stores may be pure online (virtual) organizations They do not have physical stores.
Others are physical (e.g. brick-and-mortar) stores that also sell online (e.g. walmart.com, woolworths.com.au)