HEILALA VANILLA VISION STATEMENT - PowerPoint Presentation

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HEILALA VANILLA VISION  STATEMENT
HEILALA VANILLA VISION  STATEMENT

HEILALA VANILLA VISION STATEMENT - Description


To be a globally recognised premium food ingredient brand that has strong connections to both our supply chain and customers HEILALA VANILLA BRANDING AND EXPORT MARKETS Started as an Aid Project after Cyclone ID: 816625 Download

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food brand vanilla heilala brand food heilala vanilla markets strong supply chain culinary story trip export tonga connections premium

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Presentation on theme: "HEILALA VANILLA VISION STATEMENT"— Presentation transcript


Slide1

HEILALA VANILLA VISION

STATEMENT

To be a globally recognised premium food ingredient brand that has strong connections to both our supply chain and customers

HEILALA VANILLA BRANDING AND EXPORT MARKETS

Slide2

Started

as an Aid Project after Cyclone

Waka in 2001Heilala established in Vava’u, Kingdom of Tonga 2002

Partnership between Ross/Boggiss Family and Latu Family

New Zealand and Tonga

Slide3

Slide4

Establishing the

Heilala

Vanilla plantation

First harvest of 45kgs in 2005 Subsequent partnerships with Vanilla growers formed

2013 – 5 tonne exportedBuilding supply chain and strong brand story

Slide5

The Heilala Brand – tells story of origin and partnership

The 4 p’s ;

price, product, promotion,

& place for a premium niche product

Creating added value products with strong research and development

Introducing Virgin Coconut Oil to the “Heilala “ brand

Slide6

Building a brand in the modern foodie world

Aligning with chefs/media/ industry

2010 Culinary trip to Tonga with Peter Gordon

2011 Country Calendar TV Programme

2013 Culinary trip with Food Writer and Chef2015 Culinary Trip with Melbourne based Chef and foodiesExperiencing the South Pacific Back story

Slide7

Building a Global Brand

Focusing on one market at a time – no two markets the same – different models of distribution, entry regulations, customer preferences

Understanding and spending time in export markets

Ensure strong and consistent branding – media, labelling, website,

Trademark Registration

Current Heilala Export Markets – Australia, Singapore, Japan, and USA. Other markets include Hong Kong, Brazil,

Slide8

Establishing long term relationships

–global

food corporates versus artisan food producers

Networks and connections- vertical marketing – retail, food service, and food manufacturing

Persistence

, set backs,

determination, capital

for growth

Planning ahead and forecasting – vanilla annual crop, growth and balancing supply chain with sales and customer demands

Slide9

Standing out in a crowded market - unique selling points

What sets your brand apart?

Staying focussed on the end goal

Slide10

HEILALA VANILLA VISION STATEMENT

To be a globally recognised premium food ingredient brand that has strong connections to both our supply chain and customers

Shom More....
By: mercynaybor
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Type: Public

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