MCU Recap Why are franchise films more successful What evidence is there to suggest this Section B Key Topics Ownership Crossmedia convergence Technology institutions Technology audiences ID: 289690
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Slide1
The Marvel Cinematic Universe
MCUSlide2
Recap
Why are franchise films more successful?
What evidence is there to suggest this?Slide3
Section B: Key Topics
Ownership
Cross-media convergence
Technology (
institutions)
Technology (
audiences)
National vs International issues
Audience behaviourSlide4
The Marvel Cinematic Universe
The MCU is a vast, yet
very
carefully planned out, franchise of interconnected films.
Developed, and produced, in
phases
.
Phase 1:
2008-2012Phase 2: 2012-2015
Phase 3: 2015-2019Slide5
The Marvel Cinematic Universe
The MCU is a vast, yet
very
carefully planned out, franchise of interconnected films.
Developed, and produced, in
phases
.
Phase 1:
2008-2012Phase 2: 2012-2015
Phase 3: 2015-2019This is Marvel’s USP
. It is unique in the film industry and reflects their ambition and creativity.Slide6Slide7
MCU films currently in developmentSlide8
The Avengers
Released in 2012. It marked the official end of
‘
phase one
’
and the beginning of
‘
phase two
’.
Take notes on the following:How does the narrative balance multiple main characters?How does the narrative reflect phase one and the ‘origins
’
of the Avengers?
How evident is the big budget? Be specific with examples.
How has technology enabled Marvel Studios to produce the
‘
epic’
, large-scale blockbuster it had always imagined?