f or Hosting Service Providers Scott Ottaway Industry Director Agenda Hosting Offers Powered by Microsoft Windows Server 2012 for Hosting Service Providers Comprehensive Cloud Platform Cost Efficiency ID: 130022
Download Presentation The PPT/PDF document "Windows Server 2012" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Windows Server 2012
f
or Hosting Service Providers
Scott Ottaway
Industry DirectorSlide2
Agenda
Hosting Offers Powered by Microsoft
Windows Server 2012 for Hosting Service Providers
Comprehensive Cloud Platform
Cost Efficiency
Expanded Services
Why Windows Server 2012
Call to ActionSlide3
Partner Momentum with Windows Server 2012 & System Center 2012
50+ Industry leading partners are already building services with our newest technologiesSlide4
Your Customer Offers Powered by Microsoft
VM Hosting
Virtual server hosting including operating system
Rented Virtual Servers Shared or Dedicated
Disaster Recovery
Database Hosting
Relational database hosting
Rented
virtual database servers
Database-as-a-Service
Application Hosting
Microsoft and non-Microsoft application hosting
Lync
, SharePoint, Exchange, Dynamics
CRM, ERP, LOB apps
Custom LOB apps
Web Hosting
Web site and web tier hosting
Ecommerce sites
Company websites
Gaming &
entertainment
Desktop Hosting
Windows
and
remote application hosting
Windows desktops for students or call centers
Mobile sales team apps
Definition
Examples
Service Offerings & Managed ServicesSlide5
Top Features for Service Providers
Windows Server 2012: What’s New
Designed for Hosting Service Providers
to
drive lower infrastructure TCO and deliver new business opportunities
Comprehensive Cloud Platform
Network
Virtualization
1
Disaster Recovery with Hyper-V Replica
2
VM Scalability & Performance
3
4
Web-Farm Scalability
with IIS8
5
Storage Spaces
Live Storage Migration & Shared Nothing Live Migration
6
Granular Resource Metering
7
Hyper-V Extensible Switch
8
Data De-Duplication
9
RDS
Improvements for Desktop Hosting
10
Cost
Efficiency
Expanded ServicesSlide6
Windows Server 2012 & Hyper-V Reviews
“Microsoft a Leader in x86 Server Virtualization Infrastructure"
“2012 will be VMware’s last year as king of the hill
”
Al Gillen – IDC
Source: Worldwide Systems Infrastructure Software Top 10 Predictions- Dec. 2011
“Microsoft has grasped the fundamental truth about the transition to
cloud.”
Richard Fichera - Forrester Research“Poised against the current features of VMware and
one-upped.”
Tom
Henderson - IT World
“Microsoft claims 300 new features… we wonder whether the marketing guys left off a
zero.”
Brian
Chee
and Doug
Dineley
-
InfoWorld
Gartner Magic Quadrant, 2011
Slide7
Comprehensive Cloud PlatformSlide8
Web Hosting
Application Hosting
VM Hosting
Database Hosting
Desktop Hosting
Comprehensive Cloud
Platform
Built and designed for Hosting Service Providers
Compute
Storage (File/Block)
Network
Service
Delivery & Automation
Application
Management
Infrastructure
Management
Foundation for
Hosting Service Provider Offers
Windows Server 2012
Virtualization
Networking
Storage
Management
Remote Desktop Services
Web
Applications
Availability
Scalability
Security
HardwareSlide9
Windows Server 2012 Advantage for Hosting Service Providers
Category
Resource
Microsoft
VMware
Advantage
Windows
Server
2008 R2
Windows Server
2012
vSphere
5.0
Enterprise
Plus
Scalability/
Performance/
Density
VM
Active VMs per Host
384
1,024
512
Microsoft
Memory per VM
64 GB
1 TB
1 TB
-
Virtual Processors
per VM
4
32
32
-
Cluster
Maximum Nodes
16
64
32
Microsoft
Maximum VMs
1,000
4,000
3,000
Microsoft
Network
High
performance with SR-IOV
No
Yes
No
Microsoft
Storage
Native 4-KB
Disk Support
No
Yes
No
Microsoft
Maximum
Virtual Disk Size
2 TB
64 TB
2 TB
Microsoft
Encrypted Cluster Storage
No
Yes
No
MicrosoftSecure Multi-tenancy
Open Extensible SwitchNo
YesNoMicrosoft
Confirmed Partner Extensions
-42Microsoft
Trunk Mode to Virtual Machines
Yes
Yes
No
MicrosoftResource MeteringNoYes
Partner
MicrosoftFlexible Infrastructure
1GB
Simultaneous Live Migrations
1
Unlimited
4
Microsoft
10GB
Simultaneous Live Migrations
1
Unlimited
8
Microsoft
Shared
Nothing Live Migration
No
Yes
No
Microsoft
Network Virtualization
No
Yes
Partner
Microsoft
High Availability
Guest
OS
Application Monitoring
Yes
Yes
Partner
Microsoft
Guest Clustering with Live Migration
No
Yes
No
MicrosoftSlide10
Better Margins than VMware, Especially as You
Grow
Order of magnitude price advantage with Core Infrastructure SuiteMicrosoft is 1/4 the cost of VMware’s RAM-based pricing
96 GB RAM per Serverfor 50 servers
$99,884
Microsoft
$481,200
VMware
1/4
the cost
192 GB RAM per server
f
or 50 servers
$884,400
VMware
1/9
the cost
$99,884
Microsoft
$
1,248,600
VMware
288 GB RAM per server
for 50 servers
1/12
the cost
$99,884
Microsoft
SPLA Core Infrastructure Suite Cost
VMware Service Provider Program (VSPP) 3.0 Premier cost
Microsoft vs. VMware Annual Costs for a 50 Server
Deployment, 2GB per VM
with either
2400, 4800 or 7200 2 GB VM instances
at maximum capacity
Comparison
Windows Server + System Center
for application, OS & HW management running on either Hyper-V or VMware ESXSlide11
Better Margins with Microsoft vs. VMware
VMware takes 15% of revenue per VM from you
Per VM You can charge,
$1,051 annual revenue(VM with 2GB RAM @ $0.12/hr)
$1,009
$851
$42
$159
MS Takes
4%
of revenue
Microsoft
VMware
More
margin
VMware Takes
15.1%
of revenue
$42
Hosting Revenue and Margins for a
Single
VM Rented for 365 Days
Microsoft
VMware
Potential Service Provider
Profit
SPLA Core Infrastructure Suite Cost
Potential Service Provider Profit
VMware Service Provider Program (VSPP) 3.0 Premier Cost
Microsoft vs. VMware Annual
Licensing Costs
for
a single VM rented for 365 days based on a 50
Server
Deployment, with 2GB per VM and 2400 VM instances
at maximum capacity.Comparison Windows Server + System Center for application, OS & HW management running on either Hyper-V or VMware ESXSlide12
Cost
EfficiencySlide13
Windows Server 2012 L
owers Infrastructure Costs for Hosting
Scalability
More scalability per serverMore VMs per server
32x increase in virtual disk size per VM
2.5X increase to 160 logical processor support
Dynamic Network
New functionality and reduced management overheard
Extensible Switch
IP mobility
Security
New
QoS
features
Improved
Web Server
More
websites per server
NUMA Aware Scalability
Simplified SSL management
Designed for scale-out
Multi-Tenancy
Reduced management costs
Tenant
isolation
More easily move
VMs across
premises
Resource Metering
Automated Management
Management savings through automation
2000 new Windows PowerShell
cmdlets
Cluster update management
Integration with System Center
Flexible Storage
SAN-like performance on commodity
HW
Lower-cost storage via Storage Spaces & Pools
SMB &
Fibre
Channel improvements
De-duplication
Improved SAN supportSlide14
Scalability Improvements
Enhanced
failover clustering ensures high availability at scale
System
Resource
Maximum number
Improvement factor
Windows 2008 R2
Windows Server 2012
Host
Logical processors on hardware
64
160
2.5×
Physical memory
1 TB
2 TB
2×
Virtual processors per host
512
1,024
2×
Virtual machine
Virtual processors per VM
4
32
8×
Memory per virtual machine
64 GB
1 TB
16×
Maximum size per virtual disk
2 TB
64 TB
32x
Active virtual machines
384
1,024
2.7×
Cluster
Nodes per clusters
16
64
4×
Virtual machines per clusters
1,000
4,000
4×
Hypervisor improvements to address high density and scale-up scenariosSlide15
Storage Improvements
Shared Nothing Live Migration
of
VMs without requirement of shared storage
Continuously available file server:
Benefits of a SAN out-of-the-box
De-duplication & thin-provisioning out-of-the-box
Support for VMware ESX
virtual machine storage
via NFS data stores
Storage
Spaces and Storage Pools:
Pooled
storage that supports commodity HW and is easily managed and
expanded.
Rapid VM Provisioning & Migration
with ODX and intelligent storage arrays Slide16
Networking Improvements
Extensible Switch
Improved virtual machine traffic isolation, prioritization, security, usage metering, and trouble shooting. Build your own extensions for the offers and SLAs you deliver to customers!
Network VirtualizationIP Mobility: Move workloads without changing network configurations or reconfiguring physical networksQuality of Service Guarantee
minimum services bandwidth while maximizing network throughput
NIC Teaming out-of-the-boxImproved fault tolerance, traffic management, and works for all vendorsSlide17
Network Isolation for Multi-tenancy
Resource Metering to prevent noisy neighbors
& enable
premium servicesAverage CPU usage, measured in megahertz over a period of time Minimum & Maximum memory usage
Maximum amount of disk space allocated to a virtual machine
Total incoming / outgoing network traffic, measured in megabytes, for a virtual network adapter Storage SpacesACLs provide isolation for multi-tenancy
Extensible Switch provides isolation for multi-tenancy Private virtual local area network (PVLAN) Virtual port access control lists (ACLs)
Virtual LAN (VLAN) trunk mode
supportProtection against Address Resolution Protocol (ARP) poisoning, spoofing, and DHCP snoopingIIS Sandboxing & CPU meteringWebsite isolation for improved security
SLA improvements via CPU metering Slide18
PowerShell 3.0: Automation Engine
Simplifies administration of multiple servers, even in multiple
sitesOffers path toward full automationMakes cmdlets easier to learnMakes new scripts easier to write
Cluster Aware Update ManagementEliminates downtime associated with cluster updatingSimplifies cluster updates through configurable automationTransparent to users and hosted applicationsExtensible to install even non-Windows software updates through custom plug-ins
Automated Management
Integration with System Center 2012
End-to-end automation
Comprehensive deployment and updating for virtualized and physical server deployments
Monitoring of hardware, operating systems and applications!Slide19
Expanded
ServicesSlide20
Expanded Business Opportunities
New Hosted Business Opportunities
with Windows
Server
2012
Application Hosting
Database Hosting
Comprehensive Cloud Platform
Expanded Services
VM Hosting
Web Hosting
Desktop Hosting
Cost
EfficiencySlide21
VM Hosting:Profitability through Lower TCO
Multi-Tenancy
& IsolationResource MeteringSecurity and isolation with network switch and improved ACLsDynamic placement workloads across premises
Higher-Scale, Higher Performance, and Lower-Cost
Improved scalability
Unlimited virtualization for Datacenter Edition
More choice to use commodity HW devices (storage/network)
Storage and Network performance improvements
High
Availability and Disaster Recovery
Live Storage Migration
Shared Nothing Live Migration
Hyper-V Replica
Resource
Metering
Average CPU / average physical memory usage
Minimum / maximum memory usage
Incoming / outgoing network trafficSlide22
VM Hosting: Disaster Recovery with Hyper-V Replica
Disaster recovery solution
Storage-agnostic and workload-agnostic solution Efficiently, periodically, and asynchronously over IP-based networks Works across different storage systemsRapidly Growing Business Opportunity
Expand customers’ datacenter from on-premises to hosting SP’s datacenterPremium service within Hosting SP’s datacenterHyper-V Replica enables new disaster recovery solutions.Service Provider benefit
Identical storage not required. Leverage existing storage hardware
Replication solutions at the right costSlide23
Top Features of IIS 8
Web Hosting and IIS 8
Scalability and Performance
Manageability
Open Platform
IIS Sandboxing and CPU Metering
IIS scalability
improvements
Increased Site Density, Configuration performance improvement for multi-tenant scenarios, SSL via SNI, Memory via NUMA
advances
Designed for rich HTML5 applications.
Improved support for asynchronous operations and client-driven Web apps
SSL Manageability via Central Certificate Store
?Slide24
Desktop Hosting with Remote Desktop Services
Access virtually anywhere from any device with full Windows experience
PCs and laptops, Mobile tablets, Thin clients, Non-corporate PCs, USB flash drive-based flexible workspaces,
and session
or virtual desktop
environmentsGreat desktop experience even over slow bandwidth!RemoteFX for WAN, Adaptive Graphics, Multi-Touch, USB Redirection, and Media Remoting
Metro-style Remote Desktop AppPersonal User Disk
Simpler deployment and management
Simplified deployment and management of pooled and personal desktopsLower-cost storage optionsUse of either storage area network (SAN) or direct attached storage (DAS) for pooled scenariosSlide25
DEMO
Desktop HostingSlide26
Core Infrastructure Suite (CIS) Saves You Money
One license for your entire service provider cloud infrastructure
Cost Savings:Only 16% more over Windows Server standalone licensesUnlimited end-to-end management and unlimited virtualization for one low price with DC edition
.Per-proc based licensing for virtualization scenarios.Unlike VMware, no increase in licensing costs as VM density increases. CIS Standard optimized for dedicated server offers.
CIS Datacenter
CIS Standard
Ideal for highly virtualized offers
Ideal for non-virtualized & dedicated server offers
Datacenter
Datacenter
Standard
StandardSlide27
Why Bet On Microsoft Cloud Platform
“Microsoft knows they need to be
v
ery active in the cloud. And System Center 2012 will be one of its bigger power playsthis year.” David Marshall, InfoWorld
“
Nothing from Microsoft, and I mean
literally nothing has everbeen this
ambitious.” Jason
Perlow, ZDNet
“
SQL Server 2012 delivers ROI of up to 189% with a
1-year
payback period.”
Forrester Consulting Study, T
otal
Economic Impact
of
SQL Server
2012 Upgrade, March
2012
Windows Server 2012
More
Services
More Customers
More EfficiencySlide28
Next Steps…
Download & evaluate
Windows
Server 2012
System
Center 2012
Learn
Windows
Server 2012
datasheet
Windows Server 2012
whitepaper
System Center 2012
datasheet
System Center 2012
whitepaper
Launch new services
VM Hosting with Windows Server 2012
Hosted Desktop with Metro UI
Managed application hosting with System Center 2012
Promote Your Services
Plan
go-to-market strategy as
Microsoft launches Windows Server 2012