PPT-Market Structure and Pricing

Class 4 Market Structures A market is an arrangement which links buyers and sellers Ebay Local fish market A ticket counter at rugby match Amazon Stock market The term market structures refers to certain market characteristics . for . “. the people’s car. ”. Presented by. :. Dr. Amrita . Singh. Alok. Kumar. Ajay Singh. Anushree. . Pandit. Gaganbir. . Kaur. Jatin. . Saxena. Jyoti. Ishrat. . Batool. Team - Brazen. Development of a One . Pricing Strategies. Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). Price. The amount of money charged for a product or service, . or . the sum of the values that consumers exchange for the benefits of having or using the product or service.. Price Floor: minimum price. PRICING . to understand its role in marketing. 4.07. IDENTIFY . FACTORS AFFECTING PRICING . and . PRICING ISSUES. OF . SEM PRODUCTS. FACTORS AFFECTING PRICING . OF SEM PRODUCTS. LEAD TIME. MARKET DEMAND. Strategies. ©ARC Consulting cc 2012. ©ARC Consulting cc 2012. Penetration Pricing. ©ARC Consulting cc 2012. Penetration Pricing. Prices . set to ‘penetrate the market’. ‘Low’ price to secure high volumes. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. Price is the same thing as cost. What is a pricing strategy?. the marketing mix - Price. Price is the amount of money that the customer has to pay to receive the good or service. Firms use different pricing strategies to price their products, taking into account a number of factors such as market research, competitors’ prices and the state of the economy. What is it?. the value of money (or its equivalent) placed on a good or service. key of pricing. understanding . the . value. . buyers. place on a product. importance . of . price. helps . establish and maintain a firm’s image, competitive edge and profits. Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). Market structure – identifies how a market . is made up in terms of:. The number of firms in the industry. The nature of the product produced. The degree of monopoly power each firm has. The degree to which the firm can influence price. “. the people’s car. ”. Presented by. :. Dr. Amrita . Singh. Alok. Kumar. Ajay Singh. Anushree. . Pandit. Gaganbir. . Kaur. Jatin. . Saxena. Jyoti. Ishrat. . Batool. Team - Brazen. Development of a One . Price and Cost Analysis. CHAPTER OUTLINE. Introduction. Price Determination. Objective, Process and Factors. Price Analysis. Variables that influence an item’s price. Cost Analysis. Techniques : cost-based, break-even . Dr.Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . Concept of Pricing. Price is one of the most important variable in the marketing mix pricing respond quantity as money which can received by manufactures on behalf of good and services provided to consumer , for manufactures it is income but for consumer it is expenses.. How will your business make money?. Why is pricing an important decision for startups?. What is the link between prices and revenue?. Every firm needs a revenue strategy.. Profits = Revenue – Costs.