SAN DIEGO TOURISM amp Marketing district August 222324 2014 Port pavilion on Broadway pier San Diego spirits festival what they are saying US TRAVELLER names San Diego Spirits Festival as one of the Top FIVE Must Go To Festivals in the World ID: 523975
Download Presentation The PPT/PDF document "SAN DIEGO SPIRITS FESTIVAL" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
SAN DIEGO SPIRITS FESTIVAL
SAN DIEGO
TOURISM & Marketing districtSlide2
August 22-23-24, 2014
Port pavilion on Broadway pierSlide3
San Diego spirits festival – what they are saying
US
TRAVELLER names San Diego Spirits Festival as one of the Top FIVE Must Go To Festivals in the World
FIVE YEARS OF LIBATIONS: Top tens and twenties and best-of lists rule the internet, it's true. What would onlinedom be without its Top Ten Lists? Think San Diego, the city has a vibrant spirits scene, one that's been on full display for the last half decade courtesy of the San Diego Spirits Festival. NBC LA
Digital Journal says San Diego Spirits Festival Raises the Bar
nobody
in Southern California has quite treated the art of the spirit as well as the San Diego Spirits Festival. From well known liquors to artisan brands, this celebration has excelled in showcasing the wide versatility that exists within this field. OC Executive
FODORS names San Diego Spirits Festival as one of the
Top FIVE Cocktail Festivals in
AmericaSlide4
marketing & media
The 2013 San Diego Spirits Festival was widely promoted
via various channels including:
National and Local Editorial – TV Segments, Radio,
Print and online advertising – Web banner Ads –
Video news releases – Electronic newsletters – Blogs,
Social networking – Facebook, LinkedIn, Twitter
2013
TOTAL MEDIA REACH = over 30 million
+
impressionsSlide5
With EXPENSE ACCOUNTS - STAY
DOWNTOWN
BRAND AMBASSADORS
ARE ALL
High rollersSlide6
Growth of the spirits festivalSlide7
Trends in growthSlide8
KEY METRICS OF the
spirits festival
FY 2012/2013
FY 2014/2015
FY 2013/2014
NO METRICS
We used the recommended room rate of $136.81 per night, however the actual is $189-$240Slide9
Budget forecast spirits festivalSlide10
Thank you
questions
MIX MINGLE SHAKE IT UP
SAN DIEGO SPIRITS FESTIVAL