USING SOCIAL MEDIA PowerPoint Presentation

USING SOCIAL MEDIA PowerPoint Presentation

2016-07-26 35K 35 0 0

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TO ENHANCE FUNDRAISING:. A 2013 CASE STUDY. JEFF ROSE. Director. STACEY JAFFE. Communications Committee Chair. UNDERSTANDING SOCIAL MEDIA FOR MARKETING:. CONTENT:. CONVERSATION:. COMMUNITY:. TRUST:. QUALITY. ID: 420560

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Slide1

USING SOCIAL MEDIA

TO ENHANCE FUNDRAISING:

A 2013 CASE STUDY

JEFF ROSE

Director

STACEY JAFFE

Communications Committee Chair

Slide2

UNDERSTANDING SOCIAL MEDIA FOR MARKETING:

Slide3

CONTENT:

Slide4

CONVERSATION:

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COMMUNITY:

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TRUST:

QUALITY

CONSISTENCY

AKA: FOLLOW A STRATEGIC PLAN!

Slide7

BUILDING TRUST: THE 80-20 RULE

80%

Valuable Content

20%

The Ask!

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ASK:

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UNDERSTANDING SOCIAL MEDIA FOR MARKETING:

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THE CAMP GEORGE STRATEGIC PLAN:

PART ONE: WHAT ARE WE TALKING ABOUT?

7 VALUES:

FUN

SKILL BUILDING

ATMOSPHERE WHERE CAMPERS ARE PROUD TO BE JEWISH

FEATURE LEADERSHIP OF CAMP

STAFF IN CHILD CARE ROLE

FRIENDSHIP

FACILITIES

HEALTH & SAFETY OF CHILD

Slide11

THE CAMP GEORGE STRATEGIC PLAN:

PART TWO: WHERE DO WE CHAT?

FACEBOOK

TWITTER

BLOG

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THE CAMP GEORGE STRATEGIC PLAN:

PART THREE: HOW DO PEOPLE GET TO US?!

COMMUNICATIONS BRIT

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FROM JANUARY 2012 TO MAY 2013:BUILT OUR AUDIENCE:Greater than 30% increase on FacebookGreater than 80% increase on TwitterDoubled blog readership

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YOUR TURN:

TELL US YOUR SUCCESS STORIES

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AND THEN STACEY READ THIS AND GOT AN IDEA:

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MORE FROM THE INSPIRATION:

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OUR NEXT CHALLENGE:CAN YOU USE SOCIAL MEDIA TO FUNDRAISE?(YES, YOU CAN!)

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YES, YOU CAN!ANNUAL SCHOLARSHIP TELETHON:NO SOCIAL MEDIA COMPONENT IN 2012:$5,000 RAISEDSOCIAL MEDIA COMPONENT IN 2013:$11,000 RAISEDSOCIAL MEDIA COMPONENT IN 2014: $10,000 RAISED

Slide19

BACK TO THAT STRATEGIC PLAN:

BUILT ONE JUST FOR THIS CAMPAIGN:

2 AUDIENCES:

ALUMNI

CAMPER FAMILIES & PAST DONORS

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THE MARKETING CAMPAIGN: GET ON THE BUS!

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THE MARKETING CAMPAIGN: PRIMING ALUMNI TO TRACK INTO “GET ON THE BUSCAMPAIGN.”

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THE MARKETING CAMPAIGN: SET EXPECTATIONS WITH A BLOG ANNOUNCEMENT

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THE MARKETING CAMPAIGN: CONTINUAL TEASERS ON FACEBOOK BETWEEN TELETHON EVENINGS

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LIVE TWEETING TELETHON EVENINGS:

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ENDLESS THANK YOU’S:

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YES, YOU CAN!ANNUAL SCHOLARSHIP TELETHON:NO SOCIAL MEDIA COMPONENT IN 2012:$5,000 RAISEDSOCIAL MEDIA COMPONENT IN 2013:$11,000 RAISEDSOCIAL MEDIA COMPONENT IN 2014: $10,000 RAISED

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2013 HANNUKAH APPEAL: 18 FOR ETHAN

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2014 SCHOLARSHIP TELETHON WITH SOCIAL MEDIAGIVE THE GIFT OF CAMP!

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YOUR CAMP CAN DO IT, TOO!CAMP GEORGE IS NOT AN ANOMOLYTHE ALS ICE BUCKET CHALLENGE IS.

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KEY TAKE AWAYS:

VALUABLE CONTENT GOT US THERE

HAVE A PLAN

BE INNOVATIVE

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THANK YOU!

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