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2012 RJI-DPA 2012 RJI-DPA

2012 RJI-DPA - PowerPoint Presentation

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2012 RJI-DPA - PPT Presentation

Mobile Media News Consumption National Survey Roger Fidler Program Director for Digital Publishing Director of RJI Digital Publishing Alliance Donald W Reynolds Journalism Institute fidlerrrjionlineorg ID: 566645

journalism missouri university school missouri journalism school university news media mobile hours averaged digital phone tablet agree dailies devices

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Slide1

2012 RJI-DPAMobile Media News ConsumptionNational Survey

Roger FidlerProgram Director for Digital PublishingDirector of RJI Digital Publishing AllianceDonald W. Reynolds Journalism Institutefidlerr@rjionline.org

University of Missouri

Missouri School of JournalismSlide2

Overview1,015 randomly selected participants completed the survey between Jan. 17 and Mar.

25.44 Average age; ages ranged from 18 to 8818% Between 18 and 2419% Between 25 and 3413%

Between 35 and 4419% Between 45 and 54

19% Between 55 and 6414%

65 years or older56% M

en

University of Missouri

Missouri School of JournalismSlide3

57% Only had a cell phone26% Had

a cell phone and landline telephone17% Only had a landline telephone28% Over all owned at least one media tablet31% Owned by men 26%

Owned by women52% Over all household income under $75,00034% Over all household income above $75,000

14% Refused or didn’t know

University of Missouri

Missouri School of Journalism

OverviewSlide4

Mobile media devices used during the seven days prior to taking the survey 57% used a smartphone39% used an Apple iPhone

66% averaged one or more hours per day57% used it to consume news21% used a large media tablet87% used an Apple iPad40% averaged one or more hours per day31%

used it to consume news

University of Missouri

Missouri School of JournalismSlide5

Mobile media devices used during the seven days prior to taking the survey 13% used an e-reader73% used an Amazon Kindle

36% averaged one or more hours per day 1% used it to consume news 7% used a small media tablet69% used an Amazon Kindle Fire43% averaged one or more hours per day 4%

used it to consume news

University of Missouri

Missouri School of JournalismSlide6

Mobile media devices used during the seven days prior to taking the survey 24% used some other mobile media device30% used an Apple iPod Touch

48% averaged one or more hours per day15% used it to consume news

University of Missouri

Missouri School of JournalismSlide7

What are owners doing with their mobile media devices?85% Interpersonal communication40% averaged one or more hours per day

73% Entertainment36% averaged one or more hours per day68% Web searching and surfing (non-news)16% averaged one or more hours per day63%

Keeping up with the news17% averaged one or more hours per day

University of Missouri

Missouri School of JournalismSlide8

What are owners doing with their mobile media devices?58% Social media and networks16% averaged one or more hours per day

54% Leisure reading17% averaged one or more hours per day49% Financial activities4.5% averaged one or more hours per day42%

Creating, editing, managing content6% averaged one or more hours per day

University of Missouri

Missouri School of JournalismSlide9

What are owners doing with their mobile media devices?40% Work-related activities16% averaged one or more hours per day

34% E-Commerce2% averaged one or more hours per day25% Educational activities9% averaged one or more hours per day10%

Other activities24% averaged one or more hours per day

University of Missouri

Missouri School of JournalismSlide10

What presentation formats did owners of mobile media devices prefer for reading news?

54% News organization websites22% News organization apps 7% Social media websites or apps 7% News aggregator apps 1%

Digital replica editions 1% Blogs 1% RSS Feeds

University of Missouri

Missouri School of JournalismSlide11

How do mobile devices compare with traditional media for consuming news? 53% Better than printed newspapers or newsmagazines

18% Worse than printed newspapers or newsmagazines50% Better than television news programs21% Worse

than television news programs62% Better than radio news programs13%

Worse than radio news programs

University of Missouri

Missouri School of JournalismSlide12

Likelihood of purchasing a mobile media device in the next six months28% over all said

they are considering purchasing a mobile media device. 44% Likely to purchase a large media tablet78% now would choose an Apple iPad37% Likely to purchase a smartphone52% now would choose an Apple

iPhone9% Likely to purchase a small media tablet50%

now would choose a Kindle Fire

University of Missouri

Missouri School of JournalismSlide13

Likelihood of purchasing a mobile media device in the next six months28% over all said

they are considering purchasing a mobile media device. 6% Likely to purchase an e-reader59% now would choose a Kindle14% Likely to purchase some other device13% now would choose an Apple

device9% Are unsure of what they would purchase

University of Missouri

Missouri School of JournalismSlide14

Current subscribers to printed newspapers and/or newsmagazines 40% over all said

they currently subscribed to at least one newspaper or newsmagazine. 76% subscribed to a local daily or Sunday newspaper31% subscribed to a newsmagazine29% subscribed to a weekly community newspaper17%

subscribed to a national newspaper

University of Missouri

Missouri School of JournalismSlide15

Over all attitudes toward the news media and journalists

Statement: Professional journalists play a vital role in our society.73% Agree 16% Neutral 10% DisagreeStatement: I prefer news stories produced and selected by professional journalists.

63% Agree 25% Neutral 12%

DisagreeStatement: I prefer to get only the news that interests me.

44% Agree 22% Neutral

34% Disagree

University of Missouri

Missouri School of JournalismSlide16

Over all attitudes toward the news media and journalists

Statement: I expect to get all my news from mobile digital devices within the next 10 years.36% Agree 19% Neutral 45% DisagreeStatement: I consider some advertising to be useful content.

35% Agree 30% Neutral 36%

DisagreeStatement: I don't trust the mainstream news media.

31% Agree 32% Neutral

37% Disagree

University of Missouri

Missouri School of JournalismSlide17

Over all attitudes toward the news media and journalists

Statement: News is news; it doesn't matter to me who produced it.24% Agree 15% Neutral 61% DisagreeStatement:

I am willing to pay extra to get my news without advertising.23% Agree 19%

Neutral 58% DisagreeStatement

: I prefer to get most of my news from friends I trust.21%

Agree 19% Neutral 60% Disagree

University of Missouri

Missouri School of JournalismSlide18

Diving into MobileThe mobile phone and tablet products of dailies and weeklies

Mike JennerProfessor and Houston Harte ChairMissouri School of Journalismjennerm@missouri.edu

University of Missouri

Missouri School of JournalismSlide19

Two national phone surveys of newspaper publishers completed in 2011 310 Daily publishers

78% response rate400 Weekly publishers85% response rate

University of Missouri

Missouri School of Journalism

OverviewSlide20

Mobile app activity correlates with newspaper size 62% of dailies with a circulation of

25,000 or more had a mobile phone app in 2011.

University of Missouri

Missouri School of Journalism

Mobile phone productsSlide21

Mobile app activity correlates with newspaper size 21% of dailies with a circulation of

25,000 or lesshad a mobile phone appin 2011.

University of Missouri

Missouri School of Journalism

Mobile phone productsSlide22

Phone app plans59% of daily newspapers that

didn’t offer a mobile phone app in 2011 are planning to offer one sometime this year.45% of those newspapers plan to charge

University of Missouri

Missouri School of JournalismSlide23

Mobile app activity correlates with newspaper size 7% of weeklies offeredphone apps

in 201128% plan to offer one this year37% of those planto charge

University of Missouri

Missouri School of Journalism

Phone apps: WeekliesSlide24

Four out of 10 larger dailies offered a tablet product in 201139%

of dailies with a circulation of 25,000 or more had a tablet product.

University of Missouri

Missouri School of Journalism

Tablet apps/sitesSlide25

Tablet apps/sites48% of daily newspapers that

didn’t offer a tablet product in 2011 are planning to offer one sometime this year.35% of those newspapers plan to charge

University of Missouri

Missouri School of JournalismSlide26

One in 10 smaller dailies offered tablet products in 2011 9%

of dailies with a circulation less than 25,000had a tablet product in 2011.

University of Missouri

Missouri School of Journalism

Tablet apps/sitesSlide27

Today: Portion of total revenue from print

University of Missouri

Missouri School of Journalism

Print/digital revenueSlide28

In 3 years: Portion of revenue from print

University of Missouri

Missouri School of Journalism

Print/digital revenueSlide29

Today: Portion of revenue from digital

University of Missouri

Missouri School of Journalism

Print/digital revenueSlide30

In 3 years: Portion of revenue from digital

University of Missouri

Missouri School of Journalism

Print/digital revenueSlide31

Smaller papers adapting more quickly46% of dailies with a circulation less than 25,000

are chargingfor some online content.

University of Missouri

Missouri School of Journalism

Paid content modelsSlide32

Smaller papers adapting more quickly24% of dailies with a circulation morethan 25,000

are chargingfor some online content.

University of Missouri

Missouri School of Journalism

Paid content modelsSlide33

University of Missouri

Missouri School of Journalism

Plans to chargeSlide34

Please visitwww.RJIonline.org

Roger FidlerProgram Director for Digital PublishingReynolds Journalism Institute

fidlerr@rjionline.org

University of Missouri

Missouri School of Journalism

Mike Jenner

Professor and Houston Harte

Chair

Missouri

School of

Journalism

jennerm@missouri.edu

Ken Fleming, Ph.D.

Associate Director of Research

Reynolds Journalism Institute

flemingk@missouri.edu