3.03 – Public Service Announcement - PowerPoint Presentation

Slide1

3.03 – Public Service Announcement

Project details, Premiere recap,

Source Monitor overview and Camera AnglesSlide2

Key Concepts

PSA Guidelines

Setting up your Folders

Source MonitorMark-InMark-OutThe Fourth WallCamera AnglesHigh ShotLow ShotCanted Angle

Rule of Thirds

Leadroom

Noseroom

Headroom

Pan

Tilt

ZoomSlide3

PSA Definition:

Announcement on television or radio serving the public interest and run by the media at no charge. For example, a utility company might do a series of PSA’s on the subject of saving energy in the home. Each one would feature the company’s name.

PSA is a short film or video recording presented by a nonprofit organization which attempts to persuade the audience to take some specific action or adopt a favorable view towards some service, institution, issue, or cause.

What is a PSA?Slide4

The importance of saving water.

Why your public library is a valuable resource.

Supporting your military troops.

Texting and driving.The importance of voting.PSA example ideasSlide5

You will work in teams of four.

You must determine what concept you want to tackle, and write a

script

or storyboard.When I approve your plan, you will then be lent a camcorder or camera to shoot footage for your project.Plan to occasionally have to come after school for footage – camera supplies are limited.

Step Zero: ConceptSlide6

Locate your Class Period Number folder in /Documents

Open the correct folder for your class period

Step One: Create your foldersSlide7

You always want to keep your files organized, so we’re going to create a folder for your specific project.

Create a Folder

Our new project goes right hereSlide8

Assets

All media involved in making your video

Pictures

Raw videoMusicOutputThe final file(s), when done, goes hereProject FileThe Premiere file goes herePremiere also makes “Preview Files” and “Auto-Saves” which you want to all stay in the same place. It’s why your project file stays isolated.

The Big ThreeSlide9

Click “New Project”

Creating a New Project FileSlide10

Click “Browse” to specify that we’re putting it inside our new folder.

(In this case, p5

/

YourName/Public Service Announcement/Project File)Save it in the right placeSlide11

Name your project (“Untitled” is a really bad idea) and click OK

Name the ProjectSlide12

All of our cameras and camcorders are set to record in AVCHD format, 720p, 60fps.

Naturally, our first

sequence

(timeline) should match.Set your first timeline correctly!Slide13

You have had enough hands-on experience with USING Premiere in the last three weeks that I don’t need a step-by-step set of instructions.

However, there is something useful I want to make sure you know:

My beliefSlide14

Demonstration of Mark-In, Mark-Out

Hey Mr. BuckSlide15

Additionally, there are some filming concepts you should take into consideration for your PSA.

Fourth Wall

Camera Angles

Leadroom/Noseroom/HeadroomRule of ThirdsPan/Tilt/ZoomAdditional Information to considerSlide16

The Director’s Goal

The ultimate goal is to convince the audience that the camera does not exist.

In order to establish this

fourth wall, as it’s called, you need to be able to shoot from multiple angles without making the audience aware that they’re looking through a camera. The fourth wall is the invisible wall that separates reality from your creation.Slide17

High Angle

A high angle shows the subject from

above

Shows subject from aboveCamera is angled downMakes subjectLess powerfulLess significantSubmissiveJames

Bond movies actually use this shot often. Bond will be under pressure, via gunfire, and it makes him seem

powerless until he

gazes up and fires at the villain, e

qualizing

the power

struggle

b

etween

them.

Shows subject from above

Camera is angled down

Makes subject less powerful

Less Significant

SubmissiveSlide18

Low Angle

Camera is low and pointed up

Subject is:

More PowerfulDominant“Eyes of the Camera” have been overcome by the subjectTarantino’s movies are a classic example of using the “trunk shot” which is a low angle shot to show one character has triumphed over another. (Usually, in Tarantino’s world, right before they close the trunk of the car or get murdered

)Slide19

Canted / Slanted / Dutch Tilt

The camera is purposely tilted to one side so the horizon is on an angle. This creates an interesting and dramatic effect.

Dutch tilts are also popular in 

MTV-style video production, where unusual angles and lots of camera movement play a big part.Slumdog Millionaire uses this shot excessively to show how this world is unfamiliar to us and that something is “upset” in its depiction.Slide20

Rule of Thirds

When it comes to shot composition, the Rule of Thirds is one of the most useful and abuse-able tactics to make interesting shots.

The Rule of Thirds can be summarized thusly:

Completely centered shots tend to be boringDivide your shot into 9 panels using two horizontal and two vertical lines.These lines divide your shot into horizontal and vertical thirds as guides for you compose your shots with. Slide21

Rule of Thirds

In this picture, the girl’s right eye falls on an intersection of these imaginary lines you’re using to compose your shot.

This is called a “crash point” and things that fall on “crash points” tend to be a bit more psychologically interesting to look at as a result.Slide22

Rule of Thirds

This shot uses the division of the areas to its advantage. Instead of focusing on crash points, the “weight” of the photo is in the right third of the shot, which is intentionally where the building is closest to the camera.

This causes your focus to first start at the closest section, and then scan the rest of the image.Slide23

Before the Rule of Thirds is applied:Slide24

After the Rule of Thirds is applied:Slide25

Leadroom

Leadroom

is based off the Rule of Thirds, but accommodates movement.

Psychologically, if your subject is moving to the left, but he/she is in the left third of the frame, the viewer will become aware of the fourth wall because they’re worried they’re going to bump into the edge of the shot, or that if something comes from off-camera moving left to right, he’ll bump straight into it.Slide26

Leadroom

done well

Good Amount

of

LeadroomSlide27

Leadroom

needs work

Negative Space

Less

LeadroomSlide28

Headroom

Like

leadroom

, headroom works much the same way except instead of left to right, we’re working with up and down positioning.Psychologically, the shot becomes distracting to viewers if the subject’s head has “run off the top of the shot”.While sometimes unavoidable, it depends on how much of the subject is in the shot. For close-ups and Extreme Closeups, you don’t worry about headroom and instead place focus on crash points for composition.For mid shots, you ought to have headroom!Slide29

Headroom done rightSlide30

Headroom done poorly (in the same scene)Slide31

Movement

Pan:

 The framing moves left & right, with no vertical movement.

Tilt: The framing moves up & down, with no horizontal movement.Zoom: In & out, appearing as if the camera is moving closer to or further away from the subject.There is a difference between zooming and moving the camera in and out.When a shot zooms in closer to the subject, it is said to be getting "tighter". As the shot zooms out, it is getting "looser".

Follow:

 Any sort of shot when you are holding the camera (or have it mounted on your shoulder), and you follow the action whilst walking. Hard to keep steady, but very effective when done well.