Nonverbal Communication Introduction to Business amp Marketing March 3 2011 Todays Objectives Demonstrate listening and speaking skills important in the workplace Explain the importance of nonverbal communication in the workplace ID: 527097
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Active Listening &Nonverbal Communication
Introduction to Business & Marketing
March 3, 2011Slide2
Today’s Objectives
Demonstrate listening and speaking skills important in the workplace.
Explain the importance of nonverbal communication in the workplace.
Describe the impact of cultural diversity on business communication.Slide3
Effective ListeningSlide4
Listening
Active mental process by which a person recognizes, assimilates, assesses, and evaluates what is heard
Listening for understanding is one of the most valuable communication skills!Slide5
Barriers
Distractions
Noises
Conversations
Thinking about other things
Emotion / Opinion
Personal bias against speaker or message
Planning a ResponseSlide6
Active ListeningProcess of giving the sender some type of feedback that indicates the message is being received and understood
Give feedback
Nod, smile, etc.
Engage / Connect
Make eye contact
Observe other cues
Speed, pitch, volume
Take notesSlide7
Nonverbal CommunicationSlide8
Nonverbal Communication
The sending and receiving of messages
without
using words
Includes use of:
Body language
Physical appearance
Pictures / DrawingsSlide9
Non-Verbal Gestures Around the World
India –
shaking the head from side to side means yes
Japan –
removing your shoes before entering a home or place of worship is a sign of respect
Middle East
–
showing the soles of one’s shoes is rude
Middle East /India
–
using the left hand for anything except sanitary purposes is insultingSlide10
Importance of Eye Contact
In which countries are speakers expected to look at and speak directly to listeners?
United States
Canada
Australia
Great Britain
Other Western countriesSlide11
Importance of Eye ContactIn which countries should speakers show respect by averting their eyes, speaking in soft tones, and approaching their subject indirectly?
Asian countriesSlide12
Does “no” really mean “no”?
A speaker in Canada who wants to say “no” will simply say “no.”
A speaker in Korea who wants to communicate the same message may way, “That might be very difficult.”
Both speakers are saying the same thing, but the way the message is communicated reflects cultural differences.Slide13
Cultural DiversityBusiness in a Global EnvironmentSlide14
Global Cultures
Culture:
the knowledge, habits, beliefs, skills, and morals of a society in a given time period
Cultural aspects that affect business
Language
Religion
Values
Attitudes
BehaviorsSlide15
Language & Communication
There are more people who speak English as a foreign language than native speakers
85%
of European teens study English
Sony, Nokia, Matsushita require managers to speak EnglishSlide16
Westerners tend to be verbal, Asians value nonverbal communication
In the Mideast, Westerners should not show the soles of shoes or pass documents with the left hand
In Asian countries, different bows are used for apologies
and gratitude, to express different emotions, and in various traditional arts and religious ceremonies. Bowing has been an way to show a respect people for a long time in East Asia
Language & CommunicationSlide17
Middle Easterner Shows Soles of Shoes to President BushSlide18
Hidden language of cultures…
Time flexibility and sensibility in Spain & Latin American countries
Personal physical space in the Americas
Language & CommunicationSlide19
Nonverbal… Using Pictures
When Nike learned that this stylized “Air” logo resembled “Allah” in Arabic script, it apologized and pulled the shoes from distribution.Slide20
Fun Facts: Manners and Customs
Never touch the head of a Thai or pass an object over it; The head is considered sacred in Thailand
Avoid using triangular shapes in Hong Kong, Korea and Taiwan. It is considered a negative shape.
The number 7 is considered bad luck in Kenya, good luck in the Czech Republic and has a magical connotation in BelgiumSlide21
Fun Facts: Manners and Customs
The number 10 is bad luck in Korea
The number 4 means death in Japan
Red represents witchcraft and death in many African countries
Red is a positive color in DenmarkSlide22
Group Activity
C
reate a group of 2-3
Pick a country from the bowl of surprises
Research communication & customs in your country
Research a popular dish from your selected country
Be ready to share your delicious dish with the class next Wednesday, March 9
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