Write like you talk not like you write Text P 22 23 Write like you talk Common Language Formal Male Female Beverage Physician Attorney Deceased Passed away Terminate Commence Prior to ID: 711059
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Slide1
Chapter Two
Broadcast NewsSlide2
Write like you talk, not like you write
Text P. 22 – 23
Write like you talkSlide3
Common Language
Formal
Male, Female
Beverage
Physician
AttorneyDeceasedPassed awayTerminateCommencePrior to
Conversational
Man, woman
Drink
Doctor
Lawyer
Dead
Died
End
begin
beforeSlide4
Simple
Difficult
Eschew
Oblique
Exacerbate
PeruseApertureimbibeConversationalAvoid
Indirect
Make worse
Read
Opening
drinkSlide5
Journalese
Journalese
Hit, flay, rap, blast
Comb
Heist
SlateBarNabmumConversational
Attack
Search robbery
Robbery
Schedule
Prevent
Catch
Quiet
Slide6
Slang
Unacceptable
The Russian leader doesn’t seem to know where the president is at.
The feds are looking to chase a few local politicos in to the slammer.
Slang can be quickly dated
Synonyms for “Great”:The cat’s PJ’sTopsDuckyGroovy
Neat
Cool
Right on
Slide7
Contractions
WEAK
There is a good chance.
The President will stay home, but his wife’s going.
It is not likely.
The President isn’t goingBETTERThere’s a good chance.The President will stay home, but his wife is going.It’s not likely.
The President is not going
Slide8
Engaging Language
UNACCEPTABLE
Two fine citizens were horribly burned in a tragic fire and explosion near the sleepy little community of Green Castle in the wee hours of the morning.
ACCEPTABLE
A house trailer near Green Castle exploded this morning, The Putnam County Sheriff’s office reported that two people were hospitalized with burns.Slide9
Personal
Impersonal
The State Power Commission has approved F-P-L’s proposed increase in electric rates.
Personal
If you’re an F-P-L customer…you can expect a higher bill next month.Slide10
Real
WEAK
Automotive production declined last month.
The Mayor has introduced a proposal to introduce more vegetation and ground cover in the city’s recreational facilities.
BETTER
Fewer cars were produced last month.The Mayor has introduced a proposal to plant more trees and grass in the city’s parks.Slide11
Active Verbs
WEAK
The building was destroyed by the fire.
The woman was robbed by the man.
BETTER
The fire destroyed the building.The man robbed the woman.Slide12
Verb Tenses
WEAK
The President said…
Police were searching for clues…
Two people have been shot earlier today…
He vetoed the bill…BETTERSThe President says…Police are searching for clues…Two people were shot earlier today…
He has vetoed the bill…
Text p. 37-38Slide13
Avoid Over Use of Numbers
UNACCEPTABLE
The proposed ‘06 – ’07 fiscal year call for 2-point-5-million dollars in property tax relief for the state’s 250-thousand property owners.
ACCEPTABLE
The proposed budget call for 2-point-5-million dollars in property tax relief.Slide14
Rounding Off Numbers
WEAK
The plan will cost one-point-5-8-million dollars.
The workers now earn 18-thousand, 985 dollars per year
BETTERThe plan will cost just over one-point-5-million dollars.The workers now earn almost 19-thousand dollars per yearSlide15
There were 12 hours of negotiations yesterday…
more on
tap
today.
Prosecutors are trying to decide to whether an elderly driver…who plowed through a crowd of people yesterday…should face manslaughter charges.Idiomatic ExpressionsSlide16
Fast-food franchises are flooding the country, turning small, local restaurants into deserts.
The stock market erupted today to a new high-water mark.
MetaphorsSlide17
Raining cats and dogs
The cream of the cop
Cold facts
Come home to roost
Lowered the boom
Needless to sayTime and time againCliches