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"news-jacking" — when brands take advantage of a news event to proactively help their - PowerPoint Presentation

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Uploaded On 2018-10-20

"news-jacking" — when brands take advantage of a news event to proactively help their - PPT Presentation

Its a fantastic way to increase customer affinity if you get it right And its a fantastic way to lose customers if you get it wrong October 2017 in Entertainment Weekly From the 2013 Super Bowl when a black out plunged the stadium into darkness ID: 690292

customers brady football news brady customers news football 2013 tweet fantastic

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"news-jacking"

— when brands take advantage of a news event to proactively help their brand and send a message to customers."It's a fantastic way to increase [customer] affinity if you get it right. And it's a fantastic way to lose customers if you get it wrong."Slide3
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October 2017 in

Entertainment WeeklySlide5

From the 2013 Super Bowl, when a black out plunged the stadium into darkness.

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Luis Suarez made headlines in 2014’s Football World Cup when he bit another Italian football player.

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This tweet appeared in early September 2013. Slide8

This Krispy Kreme (donut company) tweet came after the Tom Brady/New England Patriots “Deflate Gate” scandal in 2015 when Brady was accused of letting air out of what is supposed to be a standard ball. Supposedly, this helped his grip.