PPT-"news-jacking" — when brands take advantage of a news event to proactively help their

Author : pasty-toler | Published Date : 2018-10-20

Its a fantastic way to increase customer affinity if you get it right And its a fantastic way to lose customers if you get it wrong October 2017 in Entertainment

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"news-jacking" — when brands take advantage of a news event to proactively help their: Transcript


Its a fantastic way to increase customer affinity if you get it right And its a fantastic way to lose customers if you get it wrong October 2017 in Entertainment Weekly From the 2013 Super Bowl when a black out plunged the stadium into darkness. DOWNLANDS NEWS NOVEMBER 2013 NEWS PAGE 2 Year Group News 3 – W Duke of Edinburgh news 8 – Y Showjumping at Hickstead Y Science News 10 – 11 Music at Ardingly College 11 Individual The event, which also honoured concert promoter Bill Silva, culminated in a three-song set by Hetfield and Metallica bassist Robert Trujillo, along with Alice in Chains Other performers included Tom W How to do research in this new era. By: Tanya Phillips, RBSS. Remember this…... http://time.com/4485710/sugar-industry-heart-disease-research/. Harvard’s School of Public health, skewed research to minimize the effect of sugar on heart disease and point the finger toward cholesterol and fat.. Juvenile Delinquents Turn Heroes. Researching the event. As you read . chapters six and seven, . take notes on the following: . What news worthy event occurs?. Who is involved?. How do they behave?. What witnesses are there?. Sports . ESPN. MLB. NBCSN. Bleacher Report. Resignation Media. Cracked. FunnyorDie. Comedy Central. NBCU TV. ABC Digital. CBS.com. Xfinity TV. GSN. ABC News. CNN News. NBC News. Buzzfeed. CBS News. HGTV. Finding news articles from different countries for the Comparative Periodical Review. Same event, different perspectives. Same event, different perspectives. Brainstorm…. What are some reasons why the governments and/or people of different countries would disagree about a social issue?. for PCORnet. Lindsay . Singler. , DCRI. Jenny Cook, DCRI. Julie Schulman, DCRI . Who We Are . Lindsay . Singler. Associate Director, Trial and Project Engagement, the . Duke Clinical Research Institute . Sports . ESPN. NBC Sports. MLB. Bleacher Report. Resignation Media. 9GAG. Electus. Tickld. NBCU. CBS. VH1. ABC. Turner. ABC News. CNN. FOX News. NBC News. Buzzfeed. Hearst. Houzz. HGTV. CafeMedia. Home. Hristo . Tanev. Joint . Research. Centre, . European. Commission. Europe Media Monitor (EMM). Europe Media Monitor – a multilingual news monitoring . platform of the European Commission. EMM processes up to . Presentation . is adapted . from . . http://pr-news.blogspot.com/2004_10_01_archive.html and JEA curriculum. News is. Interesting. Informative. New information. Recent or current. What interests the reader. Operates on a 24-cycle- causes us to move to the next big thing. Confederate flag… School shootings….. Stormy Daniels…. Teacher strikes….. ? . Has bias. Prejudice:. . in favor of or against one thing, person, or group compared with another, usually in a way considered to be . Selling Advertising Space. Capitalize on Celebrity’s Appearance at Event. Media Relations. MEDIA - EDITOR. The editor decides whether to publish or broadcast the release. Space and time are limited, so . Bias . using . Simple Textual . Analysis. Yuval Pinter . Shuki. Tausig Oren . Persico. Motivation / Hypotheses. Media is biased. Israeli media is super-biased. Machine Learning detects bias. Headlines could be enough. Handout One of the best known lists of news values was drawn up by media researchers Johan Galtung and Marie Holmboe Ruge. They analysed international news stories to find out what factors they had

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