Its a fantastic way to increase customer affinity if you get it right And its a fantastic way to lose customers if you get it wrong October 2017 in Entertainment Weekly From the 2013 Super Bowl when a black out plunged the stadium into darkness ID: 690292
Download Presentation The PPT/PDF document ""news-jacking" — when brands take adv..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1Slide2
"news-jacking"
— when brands take advantage of a news event to proactively help their brand and send a message to customers."It's a fantastic way to increase [customer] affinity if you get it right. And it's a fantastic way to lose customers if you get it wrong."Slide3Slide4
October 2017 in
Entertainment WeeklySlide5
From the 2013 Super Bowl, when a black out plunged the stadium into darkness.
Slide6
Luis Suarez made headlines in 2014’s Football World Cup when he bit another Italian football player.
Slide7
This tweet appeared in early September 2013. Slide8
This Krispy Kreme (donut company) tweet came after the Tom Brady/New England Patriots “Deflate Gate” scandal in 2015 when Brady was accused of letting air out of what is supposed to be a standard ball. Supposedly, this helped his grip.