Domain 1 Setting Project Requirements Adobe Creative Suite 6 ACA Certification Preparation Featuring Premiere Pro 1 1 1 Objectives 10 Identify the purpose audience and audience needs for preparing video ID: 554650
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Premiere Pro CS6 Domain 1:Setting Project Requirements
Adobe Creative Suite 6 ACA Certification Preparation:Featuring Premiere Pro
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Objectives1.0 Identify the purpose, audience, and audience needs for preparing video.
1.2 Identify video content that is relevant to the project purpose and appropriate for the target audience.1.3 Demonstrate knowledge of standard copyright rules (related terms, obtaining permission, and citing copyrighted material).1.4 Demonstrate knowledge of the production planning and management process.
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VocabularyArchiving
CopyrightCopyrightedDeliverablesDerivative WorkEditing StagesFair Use DoctrineIntellectual PropertyMaking
SelectsMockup Project Scope
PublicationPublishingScope CreepTarget audience
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Domain 1.0 Setting Project Requirements using Premiere Pro
The first domain of Visual Communication using Adobe Premiere Pro focuses on setting project requirements.
This domain is similar to the first domain in the Web Communication (Dreamweaver) and Rich Media Communication (Flash)
certification objectives.4
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Objective 1.1 Identify the Purpose, Audience, and Audience Needs for Preparing Video
The first step in any design process is to identify the target audience.What type of audience will the final product be directed toward?Will the final product be aimed at a specific age group or gender?
Will the final product be geared toward a particular business, customer, or for anyone?What are the goals of the project?The target audience will influence the content and style of the
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Objective 1.2 Identify video content that is relevant to the project purpose and appropriate for the target audience
Once the target audience is identified, begin researching the elements that the audience is attracted to.For instance, if the product is a PSA (Public Service Announcement) that is directed toward Spanish speaking girls age five to eight that reside in urban communities, you’ll first need to find out what this group of the population enjoys seeing in video products. Then, determine what you will need for the production (actors, animators, writers, themes that the target audience is attracted to, etc.)6
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Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and
citing copyrighted material)It is important to understand the terminology associated with copyright law.Intellectual property refers to creations of the mind and may include copyrights, trademarks, patents, industrial design rights, and trade secrets.
Copyright is a category of intellectual property providing protection to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works.
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Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material)
A derivative work is a work that is based on or derived from one or more existing works (and previously published).Copyright attaches to a work as soon as it is created. The 1976 Copyright Act defines publication as the distribution of copies of a work to the public by sale or other transfer of ownership, or by rental, lease, or lending.
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Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material)
The use of the notice is the responsibility of the copyright owner.The notice for visually perceptible copies should contain the following three items which should appear together in close proximity on the copies:The symbol ©; the word Copyright; or the abbreviation Copr.The year of first publication.The name of the copyright owner, an abbreviation by which the name can be recognized, or a generally known alternative designation of owner (e.g., © 2013 Jane Doe).
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Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material)
The fair use doctrine allows copyrighted work to be reproduced for a variety of reasons including news reporting, teaching, parody, and research.Four factors need to be considered together when determining if the use is fair:The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposesThe nature of the copyrighted work: Is the original primarily factual or fiction published or unpublished?The amount and substantiality of the portion used in relation to the copyrighted work as a whole
The effect of the use upon the potential market for, or the value of, the copyrighted work
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Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material)
Simply recognizing the source of the copyrighted information is not a substitute for getting permission, and except in cases of fair use, you must obtain permission for all protected material you want to use.The Chicago Manual of Style is commonly used with all subjects, as well as in books, magazines, newspapers, and other non-scholarly publications.The Modern Library Association (MLA) style guide is typically used by language arts and humanities.The
American Psychological Association (APA) style, is used for psychology, education, and other social sciences.
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Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material)
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Citing electronic sourcesSlide13
Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process
Executing a successful project is in the planning.Stage 1—Planning and analysis: Identify the elements of the project. The items identified in this stage are called deliverables.Stage 2—Scheduling
: You need to create a schedule with due dates based on the deliverables identified in the previous step.
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process
Stage 3—Building: You need to develop a rough cut to show to the client. This must be approved by the client before moving forward.
Stage 4—Review and evaluation: The project needs to be reviewed for accuracy to ensure the design meets the requirements set forth in the project outline.
Stage 5—Implementing or publishing: Once the final product meets the client’s satisfaction, it is time to publish the final project to the medium for which it was designed.
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – PreProduction
Define your audienceDefine your messageDefine the scope of the projectThe scope
of the work will drive both the budget and the scheduleWhat are the deliverables and when are they due?
Determine your ideal video lengthWrite and revise a scriptInclude greetings and sign-offsUse
the
first eight seconds to
grab the audiences attention
As of 2013, the average attention span was eight seconds
Be transparent and authentic
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process –
Pre Production: Project DevelopmentClear the final scriptTake your time storyboardingMake a shot listSolidify the budgetCreate a production schedule
Overestimate the time you’ll need
Decide between studio versus locationVisit all locations ahead of time
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – PreProduction
Determine your equipment needsScript, shot list, camera, types of lens, microphones, lighting, equipment standsHave a call sheetA sheet has contact information for all of your actors and every member of the film crew.It tells you “who, what, where, when and why” at one glanceLine up your talentREMEMBER: People remember 20% of what they hear, 30% of what they see and 70% of what they see AND hear!
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Production
This is the stage where filming begins.Producer – in charge of the budget and the details of the production (scope, schedule, budget)Director – leads the crew in making sure the artistic vision of the writer is executedCamera Operator – works closely with director; oversees camera placement and lens selection; executes the technical aspects of shooting as prescribed by the Director18
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Production
Essential Crew: Audio EngineerGaffer (in charge of lighting) Camera Assistant (responsible for setting up cameras and lenses)Data Technician (responsible for archiving and reformatting memory cards for additional use) 19
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Post-production
In this stage, the final product is createdData is back-up and organized for editingThe shots that will appear in the final production are decided on (making selects)Editing is the heart of post-production20
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Post-production
What software will be used for editing?It’s now time to make the decisionEditing StagesAssembly Edit – putting the selected clips in the right orderRough Cut – where music and other elements are addedFine Cut – all shot selecting and editing is complete; this is where video polishing is done: effects, color correction and grading to enhance the visual appearance, audio sweetening and mixing, title graphics and transitions are appliedFinal Cut
– The Approval Copy; all editing is complete
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Post-production
DeliveryPublishing: making the product available to the publicArchiving: the creation of a digital master of the final product22
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Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process
Your project should have a project manager to oversee the communication process and to help keep individuals on task and on time.Scope creep refers to changes in the requirements of the project as the project is being constructed.23
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Summary1.0 Identify
the purpose, audience, and audience needs for preparing video.1.2 Identify video content that is relevant to the project purpose and appropriate for the target audience.1.3 Demonstrate knowledge of standard copyright rules (related terms, obtaining permission, and citing copyrighted material).1.4 Demonstrate knowledge of the production planning and management process.
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