STATE OF THE ISRAELI GAMES MARKET

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ADI HANIN. BUSINESS DEVELOPMENT MANAGER . PLAYTIKA. CASUAL CONNECT TEL AVIV. 19 – 21 OCTOBER 2015. Playtika O. verview. CASUAL CONNECT TEL AVIV. 19 – 21 OCTOBER 2015. 2010. Founded in. 13. Platforms. ID: 670139 Download Presentation

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STATE OF THE ISRAELI GAMES MARKET




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Slide1

STATE OF THE ISRAELI GAMES MARKET

ADI HANINBUSINESS DEVELOPMENT MANAGER PLAYTIKA

CASUAL CONNECT TEL AVIV

19 – 21 OCTOBER 2015

Slide2

Playtika OverviewCASUAL CONNECT TEL AVIV

19 – 21 OCTOBER 2015

2010

Founded in

13

Platforms

5

Games

1000+

Employees

Social Casino global market leader

Slide3

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

12 Global offices; Head Quarters in Tel Aviv, Israel

Playtika overview

Slide4

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

$549.1

Revenues

in 2014

millions

5.7

DAU

millions

18.5

MAU

millions

$0.27

DARPU

53%

of revenues

from mobile

Playtika

in numbers

Slide5

Global Games Market OverviewCASUAL CONNECT TEL AVIV

19 – 21 OCTOBER 2015

Slide6

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

Global games market 2014-2018E (BN$)

Source:

Newzoo

Slide7

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

$

6.5BN

$

5.6BN

$

16.9BN

$

1.1BN

MOBILE REVENUES

MOBILE REVENUES

MOBILE REVENUES

MOBILE REVENUES

North America

Latin America

Europe / CES / EMEA

Asia Pacific

14%

Y/Y

83%

22%

24%

Y/Y

Y/Y

Y/Y

M

obile

games

revenues per region, 2015E

Source:

Newzoo

Slide8

Israeli Games Market Overview

Slide9

150+

Mobile game

developers

Unity

3D

TEL AVIV

Hardcore,

Social

Casino,

Kids

Facts about the Israeli games market

Slide10

Size of the Israeli games market

$

800M

2014

$1BN

2015E

$1.4BN

2016E

Slide11

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

Leaders of the Israeli games market

Slide12

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

Leaders of the Israeli games market

Company

Founded

Genre

Main Titles

More

2010

Social CasinoAcquired by Scientific Games for $100 M2010

Develop

and publish Social and Casual games

2012

Casual and Social Casino gamesAcquired by Stride Gaming for $39.2 M2010Social CasinoAcquired by Imperus Technologies for $100

M

2011Casual Games

2008

Casual Games2007Multi-player games2012

Social

Casino

Slide13

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015

Israel as a social casino Capital

Total amount of

Social

C

asino

M&As is $0.6BN

Date

Target

Acquirer

Price

May-11

$150M*Nov-12(Israeli founder)

$40M

Feb-14

~$90m*

Jun-14$100MOct-14

$100m

Jun-15

$7.5M

Aug-15$39.2MSep-15

N/A

Sep-15(Israeli founder)

$60M-$110M

*

Eilers

Research estimations

Slide14

CASUAL CONNECT TEL AVIV

19 – 21 OCTOBER 2015

The secret sauce of the Israeli games market

Slide15

Recap

In 2014

the

games industry has

generated

$83.6 BN

and is expected to grow to $

113 BN

$ by 2018 with the majority of growth coming from

mobile

By 2015 the Israeli games industry will cross $1 BN revenues and by 2016 will reach $ 1.4BN

Playtika,

Plarium

and

Tabtale

are leading the global games industry in their niches (social casino, hardcore games and kids games)

Israel is the social casino capital of the world, with $0.6 BN worth of M&AsThe secret sauce of the Israeli games industry combines world class technological knowledge, access to capital, physical presence of leading platforms, and top notch service providers

Slide16

Playtika is constantly looking for opportunities

Please contact me at

Adih@Playtika.com

if you have any ideas for us

.

Follow

my blog http

://adihanin.wordpress.com

CASUAL CONNECT TEL AVIV19 – 21 OCTOBER 2015Thanks for listening


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