YouTube 2005 is a videosharing website on which users can upload share and view videos Used Adobe Flash video to display content now HTML 5 capable Mostly usergenerated content though traditional media corporations ID: 741308
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Slide1
YouTube
Starring: YOUSlide2
Background
YouTube
(2005) is a video-sharing website on which users can upload, share, and view videos.Used Adobe Flash video to display content, now HTML 5 capableMostly user-generated content, though traditional media corporations like Universal Media Group, CBS and BBC have official partnerships with YouTube to share content.Official partners take part in ad revenue-sharing and can post videos longer than 15 minutesSlide3
Background
Unregistered users can view content
Registered users can post content
For age-restricted video-content, you must be a registered user, and over 18 years oldIn November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.Slide4
Facts & Figures
YouTube was
a startup founded
by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal.First YouTube video (2005)Slide5
Facts & Figures
48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
.
YouTube’s most viewed videoContent may or may not be available on all of YouTube’s platforms (stream to TV, mobile, web). That is determined by the author of the content(YouTube FAQ)Slide6
YouTube & Copyright
How does YouTube deal with copyrighted content?
We take copyright very seriously. We've built groundbreaking technology for copyright holders that we call Content ID, a sophisticated set of tools that helps them find their content on YouTube and gives them the choice of what to do when they find it: block it, leave it up, or make money from it. Content ID scans over 100 years of video every day and is used by over 1000 partners, including every major US network broadcaster, movie studio, and record label. In addition, if a user feels that a video is violating their copyright, they can flag the video and select "infringes my copyright" from the list of options for review by the YouTube team. If a user feels they have wrongly received a DMCA copyright takedown they can file a counter-notice (more details on counter-filing can be found
here).(YouTube FAQ)Slide7
Viacom International Inc. v. YouTube, Inc
.
(2007-2010)
YouTube was sued for copyright infringement under the Digital Millennium Copyright Act, for hosting copyrighted material from Viacom International, including Sponge Bob Square Pants, and The Daily Show.YouTube employed Google’s Content ID system, which is a type of software code that scans uploads for copyrighted materialBecause of this effort to stop copyright infringement on the part of its users, YouTube falls within the DCMA’s “safe harbor.” The safe harbor rules protect sites like YouTube from being sued for copyright infringement, as long as they prove they are making efforts to control the actions of their usersSlide8
Social Impact
Viral video
: content that people share with one another. Spreads very quickly, like a virus.
Guitar (2005)Star Wars Kid (orig. 2003, YouTube 2006)NumaNuma (2005)Charlie the Unicorn (2006)Evolution of Dance (2006)Slide9
Social Impact: Viral Videos
A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and
email
When the video being passed around is a type of advertisement, this subverts the typical consumer behavior of avoidance of exposure to advertisingCan be a very powerful (and inexpensive) way to generate exposure and/or brand impressionsSlide10
Social Impact
Lonelygirl15
(2006)
Charlie Bit My Finger Leave Britney Alone (2007)Don’t Tase Me Bro (2007)RickRoll (2008)Susan
Boyle (2009)OK Go (2009)JK
Wedding
Entrance
Dance
-
YouTube
(2009)
The Top 10
Viral Videos
of
2010
- Video - TIME.comSlide11
Social Impact
The Top 10 Viral Videos of 2011 | TIME.com
'
Gangnam Style' to 'Kony 2012:' This year's top viral videos - CNN.com2013: The Harlem Shake [BEST ONES!]