PDF-Updated PB6_EV1 Marketing and Selling in Financial Services Practice Course

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Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. Essential Questions. Describe. the scope of marketing.. Describe. each marketing core function.. Explain. the marketing concept.. Marketing defined…. According to the American . Marketing Association . . Sindhu. AMA’s definition. Planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as the tasks apply to the . Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . OCP Meeting-in-a-Box. April 2018. Introduce marketing and social selling through Microsoft and what it means for partners.. Today’s Meeting. Marketing & Social Selling. Partner Impact. Reach. Customers. Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Standard. BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. . Explains the fundamental marketing concepts used by a small business. . Why Sales Should Report to Marketing. Automating Profitable Growth™. B2B Marketing Trends. New World of B2B Marketing and Selling: Why Sales Should Report to Marketing. 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