PPT-Explain the nature & scope of the selling function
Author : kittie-lecroy | Published Date : 2016-07-10
Marketing 102A Notes What is Selling Selling is responding to consumer needs and wants through planned personalized communication in order to influence purchase
Presentation Embed Code
Download Presentation
Download Presentation The PPT/PDF document "Explain the nature & scope of the se..." is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Explain the nature & scope of the selling function: Transcript
Marketing 102A Notes What is Selling Selling is responding to consumer needs and wants through planned personalized communication in order to influence purchase decisions and ensure satisfaction. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. . and . the. . Challenger Sale. . A primer. Get a primer on insight selling and the characteristics of the challenger sale. Saves you at . least. 3 . days of hard work!. Executive summary. Customers don’t need you the way they used to.. Variable, variable, who’s got the variable?. © Copyright . 2016, . Fred McClurg All Rights Reserved. Variable . Scope. Scope Defined:. Variable scope has to do with where variables are “visible” in a program.. Q. . On a scale of 1 to 10, how seriously have you thought about selling your home within the past year? . Dan Klerman. USC Law School. Greg Reilly. Cal Western Law School. Faculty Workshop. UNLV . Law School. January 21, 2015. Overview. Broad jurisdictional choice for plaintiffs leads to forum shopping. Forum shopping sometimes leads to some judges to try to attract more cases. sales management. nineteen. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Step 6. Objectives. Explain the benefits of suggestion selling. List the rules for effective suggestion selling. Demonstrate appropriate specialized suggestion selling methods. Suggestion Selling. Maintaining and building a clientele is CRUCIAL for future sales. Focusing on Building Relationships. 1. 6. th. Edition. David J. . Lill. and Jennifer K. . Lill. DM Bass Publications. A Career in Professional Selling. Learning Objectives. Appreciate . the role of selling in our economy. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. Marketing PI: 2.03. SELLING POLICIES. Selling policies . -. . the general rules set down by management to guide the personal-selling . effort and outline how things must be done. . Policies . governing the return of goods are covered under a business's selling policies. . Scaling Up Your Sales And Marketing . Machine For The Digital Buyer. Jamie Shanks, CEO at Sales for Life. Introduction. Jamie Shanks. CEO, Sales for Life. If you and your entire sales and marketing organization apply the principles based in this book, I promise you that Social Selling will positively affect the growth trajectory of your company. . What Students Will Do:. Discuss requirements with clinical collaborator. – Design solution. – Fabricate solution. – Test solution in simple model. – Redesign until satisfactory. Deliverables:. Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.
Download Document
Here is the link to download the presentation.
"Explain the nature & scope of the selling function"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.
Related Documents