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Integrating Direct Marketing and Personal Selling Integrating Direct Marketing and Personal Selling

Integrating Direct Marketing and Personal Selling - PowerPoint Presentation

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Uploaded On 2015-10-05

Integrating Direct Marketing and Personal Selling - PPT Presentation

17 2012 Cengage Learning All Rights Reserved Introductory Scenario Dont Mess With Les Who was Les Wunderman He created the Columbia House record club and invented the modern era of direct marketing ID: 150743

marketing direct selling mail direct marketing mail selling customers response telemarketing media order data database relationship lists advertising cost

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