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Integrating Direct Marketing and Personal Selling
Presentation on theme: "Integrating Direct Marketing and Personal Selling"— Presentation transcript:
Integrating Direct Marketing and Personal Selling - Description
17 2012 Cengage Learning All Rights Reserved Introductory Scenario Dont Mess With Les Who was Les Wunderman He created the Columbia House record club and invented the modern era of direct marketing ID: 150743 Download Presentation
a producer to potential buyers to introduce the product and push . them to buy during a given period.. Goal: to influence the behavior of the . potential consumer? . Use: all possible means of influencing and.
. Sindhu. AMA’s definition. Planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as the tasks apply to the .
Why Sales Should Report to Marketing. Automating Profitable Growth™. B2B Marketing Trends. New World of B2B Marketing and Selling: Why Sales Should Report to Marketing. You must be saying, “What?” This article title makes no sense, right? Well, let me assure you: you’ve read it right. I firmly believe B2B marketing is taking over B2B selling, and I’ll explain why this makes sense..
Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer.
Session Objectives. . What is direct marketing?. What direct marketing options are available ?. Which option is a good match for you?. Developing your marketing message. How (not if?) to integrate digital marketing into your marketing plan..