PPT-Integrating Direct Marketing and Personal Selling

17 2012 Cengage Learning All Rights Reserved Introductory Scenario Dont Mess With Les Who was Les Wunderman He created the Columbia House record club and invented the modern era of direct marketing. Participants will organize and deliver a sales presentation or consultation for one or more productsservicescustomers The guidelines for each of the Professional Selling and Consulting Events have been consolidated to facilitate coordination of part Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . Personal Selling – Defined. An important part of marketing . that relies heavily on . interpersonal interactions . between buyers and sellers to . initiate, develop, and enhance . More than telemarketers and junk mail. Why Direct Marketing?. Technology support. Advanced Statistical packages. Trend to more targeted marketing. Business Analytics. Accountability/Measurability. “. Everestdmm business plan is affordable for Direct Mailers for you. Our Direct Mailer and Postcard Marketing Services are Designed to Help Make Sure Your Campaigns Achieve the Highest Return on Investment Possible. a producer to potential buyers to introduce the product and push . them to buy during a given period.. Goal: to influence the behavior of the . potential consumer? . Use: all possible means of influencing and. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. Session Objectives. . What is direct marketing?. What direct marketing options are available ?. Which option is a good match for you?. Developing your marketing message. How (not if?) to integrate digital marketing into your marketing plan.. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. RDA Training. University of Nevada, . Las Vegas. May 2013. Please log in to RDA. Please . feel free to sign up later for a month’s free access so you can practice (see handout). Module 17. Describing Serials and Integrating Resources. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Embtel Solutions provides exclusive digital marketing solutions for real estate to help you establish your presence in the online space. Aim to hit awareness and acquisition goals. Promising Transformational Growth for Direct-to-Consumer Advertisers. Call/Whatsapp us now at: (510) 585 6585 Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.