PPT-Integrating Direct Marketing and Personal Selling

17 2012 Cengage Learning All Rights Reserved Introductory Scenario Dont Mess With Les Who was Les Wunderman He created the Columbia House record club and invented the modern era of direct marketing. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . sales management. nineteen. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. More than telemarketers and junk mail. Why Direct Marketing?. Technology support. Advanced Statistical packages. Trend to more targeted marketing. Business Analytics. Accountability/Measurability. “. a producer to potential buyers to introduce the product and push . them to buy during a given period.. Goal: to influence the behavior of the . potential consumer? . Use: all possible means of influencing and. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. . Sindhu. AMA’s definition. Planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as the tasks apply to the . Session Objectives. . What is direct marketing?. What direct marketing options are available ?. Which option is a good match for you?. Developing your marketing message. How (not if?) to integrate digital marketing into your marketing plan.. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Why Sales Should Report to Marketing. Automating Profitable Growth™. B2B Marketing Trends. New World of B2B Marketing and Selling: Why Sales Should Report to Marketing. You must be saying, “What?” This article title makes no sense, right? Well, let me assure you: you’ve read it right. I firmly believe B2B marketing is taking over B2B selling, and I’ll explain why this makes sense.. Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Furthermore, records-pushed direct selling will see the mixture of rising technology collectively with artificial intelligence and machine gaining knowledge of to automate procedures, beautify personalization, and find actionable insights at scale.This convergence of information analytics and modern-day technology will empower direct promoting agencies to optimize each problem of their operations, from stock manipulate to income strategies, main to more ordinary performance, profitability, and resilience in an more and more competitive worldwide marketplace. Additionally, the destiny of information-pushed direct selling will prioritize ethical facts practices, ensuring transparency, privacy, and consider among organizations and their clients, thereby fostering prolonged-time period sustainability and achievement. Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself. APPLY YOUR BRAND’S PRESENTATION TEMPLATE OR ADD YOUR LOGO HERE. Agenda. Social Selling Impact at [YOUR COMPANY]. Internal Support for Social Media Tools. Social Selling ROI Potential. Requirements.