53K - views

Direct Marketing

Published bymitsue-stanley

More than telemarketers and junk mail. Why Direct Marketing?. Technology support. Advanced Statistical packages. Trend to more targeted marketing. Business Analytics. Accountability/Measurability. “.

Tags : direct marketing database media marketing direct media database mail personal online brand audit assignment development customer website customers response
Embed :
Presentation Download Link

Download Presentation - The PPT/PDF document "Direct Marketing" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Direct Marketing






Presentation on theme: "Direct Marketing"— Presentation transcript:

Direct Marketing - Description

More than telemarketers and junk mail Why Direct Marketing Technology support Advanced Statistical packages Trend to more targeted marketing Business Analytics AccountabilityMeasurability ID: 458386 Download Presentation

Similar presentations

Integrating Direct Marketing and Personal Selling
Integrating Direct Marketing and Personal Selling

17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing..

Direct Marketing Where to Meet Your Customers and Keep Them!
Direct Marketing Where to Meet Your Customers and Keep Them!

Session Objectives. . What is direct marketing?. What direct marketing options are available ?. Which option is a good match for you?. Developing your marketing message. How (not if?) to integrate digital marketing into your marketing plan..

Marketing Management
Marketing Management

BUS-309. Erlan Bakiev, Ph.D. . Chapter Seventeen. Direct and Online Marketing: Building Direct Customer Relationships. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model.

Automated Dealer Direct Marketing
Automated Dealer Direct Marketing

Target Your Dealer’s Customers With The Right Message At The Right Time. Turn your CRM into an ATM by targeting your dealer’s customers with the . right message . at the . right time. . . About .

Marketing : Real People, Real Choices
Marketing : Real People, Real Choices

Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities..

Direct & Social Media Marketing
Direct & Social Media Marketing

1. LEVEL 1. Introduction to . Direct Marketing. ©Dr. V. Kumar. What you will learn in this section…. 2. ©Dr. V. Kumar. What is Direct Marketing?. Overview & Perspective. 3. ©Dr. V. Kumar. LEVEL I, MODULE I.

Chapter Seventeen
Chapter Seventeen

Direct and Online Marketing: Building Direct Customer Relationships. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model. Growth and Benefits of Direct Marketing.

UPU April 2013
UPU April 2013

Introduction. Review Customer and Mailer Survey Data. Review Direct Mail Economics. Review Postal Implications and Strategic Options. Review Business Positions Initiatives and Developments. 2. Media Choice.

Produced for CultivateNC™
Produced for CultivateNC™

Jackie Miller. NC State Cooperative Extension ANR/CRD. Introduction to. Wholesale and Direct Marketing. Channel Options for Produce Growers. Wholesale marketing. Selling to a buyer that is not the consumer. .

Chapter 15
Chapter 15

Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy..