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Presentation on theme: "Direct Marketing"— Presentation transcript:
Direct Marketing - Description
More than telemarketers and junk mail Why Direct Marketing Technology support Advanced Statistical packages Trend to more targeted marketing Business Analytics AccountabilityMeasurability ID: 458386 Download Presentation
Session Objectives. . What is direct marketing?. What direct marketing options are available ?. Which option is a good match for you?. Developing your marketing message. How (not if?) to integrate digital marketing into your marketing plan..
BUS-309. Erlan Bakiev, Ph.D. . Chapter Seventeen. Direct and Online Marketing: Building Direct Customer Relationships. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model.
Direct and Online Marketing: Building Direct Customer Relationships. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model. Growth and Benefits of Direct Marketing.
Introduction. Review Customer and Mailer Survey Data. Review Direct Mail Economics. Review Postal Implications and Strategic Options. Review Business Positions Initiatives and Developments. 2. Media Choice.
Jackie Miller. NC State Cooperative Extension ANR/CRD. Introduction to. Wholesale and Direct Marketing. Channel Options for Produce Growers. Wholesale marketing. Selling to a buyer that is not the consumer. .
Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy..