PPT-Overview of Selling

Personal Selling Defined An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate develop and enhance . Christopher Reeve 1952 2004 In the Introduction I quoted Olympic pole vaulter Bob Richards Every day ordinary people do extraordinary things Now Im going to tell you about an extraordinary event 41 years ago which turned my life around forever I cal Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. Year 9 Commerce – Option 2. Students learn about:. The selling process. Factors which differentiate products. Service, convenience, value and social. Environmental. Product promotion strategies. Students learn to:. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . sales management. nineteen. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Learning Objectives. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. Focusing on Building Relationships. 1. 6. th. Edition. David J. . Lill. and Jennifer K. . Lill. DM Bass Publications. A Career in Professional Selling. Learning Objectives. Appreciate . the role of selling in our economy. Learning Objectives. Understand the role of relationship selling in today’s market and how it differs from past stereotypes of selling.. Learn the steps in relationship selling and the purpose of each step.. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. What are the steps of the retail process?. Approach. Customer . Classification (Determining Needs. Casual Lookers. Undecided Customers. Decided Customers. The . Sale (Presenting the Product, Handling Objections). Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. 1 The Robeby Lloyd C Douglasbest selling non1 Under Coverby John Roy Carlson Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.