PPT-Overview of Selling

Learning Objectives Define personal selling and describe its unique characteristics as a marketing communications tool Distinguish between transactionfocused traditional selling and trustbased relationship selling with the latter focusing on customer value and sales dialogue. Participants will organize and deliver a sales presentation or consultation for one or more productsservicescustomers The guidelines for each of the Professional Selling and Consulting Events have been consolidated to facilitate coordination of part Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. . and . the. . Challenger Sale. . A primer. Get a primer on insight selling and the characteristics of the challenger sale. Saves you at . least. 3 . days of hard work!. Executive summary. Customers don’t need you the way they used to.. Q. . On a scale of 1 to 10, how seriously have you thought about selling your home within the past year? . Personal Selling – Defined. An important part of marketing . that relies heavily on . interpersonal interactions . between buyers and sellers to . initiate, develop, and enhance . Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. Prof Dr Deva Rangarajan. Reflection. What is sales force effectiveness?. 2. . |. $800 . bn. . vs. $200 . bn. 120 . vs. Greater than 500. 3. Objective. Identify some general trends in sales force management. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. Scaling Up Your Sales And Marketing . Machine For The Digital Buyer. Jamie Shanks, CEO at Sales for Life. Introduction. Jamie Shanks. CEO, Sales for Life. If you and your entire sales and marketing organization apply the principles based in this book, I promise you that Social Selling will positively affect the growth trajectory of your company. . Increasing sales is one of the main objectives of all direct selling businesses. Lead generation is a critical process that helps the direct selling business to increase sales. This presentation explains different effective lead generation tactics or hacks for your direct selling business. What is . Pathfinding. ?. Find a path between two given locations on a map with obstacles. A Broad Area with Many Types of .... A Challenging Search Problem. Need solution in real time. CPU and memory resources are often limited. In the direct selling enterprise, effective supply chain and stock management are critical for ensuring operational fulfillment and meeting customer demands. With the growth of product classes, keeping accurate stock ranges becomes paramount to save you issues inclusive of overselling or stockouts. Companies are increasingly more turning to inventory management software to automate approaches and optimize stock control measures. Additionally, implementing protection stock and putting reorder factors are important strategies to expect and respond to fluctuations in call for, making sure seamless operations and enhancing overall supply chain performance within the dynamic landscape of direct selling. APPLY YOUR BRAND’S PRESENTATION TEMPLATE OR ADD YOUR LOGO HERE. Agenda. Social Selling Impact at [YOUR COMPANY]. Internal Support for Social Media Tools. Social Selling ROI Potential. Requirements.