2019 Halloween Surge Captains Training The Surge Purpose To engage associates with our products out in retail to ultimately win the Halloween season What Can Y our Team G et O ut o f This ID: 771983
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2019 Halloween Surge Captains Training
The Surge: Purpose To engage associates with our products out in retail to ultimately “win” the Halloween season. What Can Y our Team G et Out of This:-Engagement -Retail Knowledge-Understanding of Product Visbility-Store Manager/Customer ProcessWhat Can a Captain Get Out of This:-Team Leadership Exposure-KDM Interaction-Leveraging Decision Making
Winning formula for Winning formula for a Spook- Tacular Halloween Product &PackagingDisplays &Execution Our Associates Eyes Ears Heart
The Surge: Process Dress the Part: Business casual with closed-toe shoes. Please no blue jeans or sneakers . If you own an old Seasonal Surge T-shirt you can wear it over a collared shirt. Try to wear things that are Mars Wrigley branded if possible. At the Store:Introduce yourself to store management. Ask permission to straighten our on-shelf product and clean up the aisle. Organize Mars Wrigley product and remove competitor product from our bins. Check store front displays and make sure they are straightened and have product filled. Ask to go into the back and see if there are any products that need pulling to replenish aisle and displays.
The Surge: Process Report Back: Observe and report email questions or concerns to seasonalsurge@effem.comUpload photos to Mars Wrigley Moments*Best photos will receive a team prize*Tell us about your experience using the post surge surveyMake us aware if our displays are not comparable to competitors
DO NOT go into the backroom to pull product. Store managers may pull backroom Mars Wrigley Confectionery products for you, if available. DO NOT put our product where it is labeled for competitors without permission from store management. DO NOT leave corrugated materials on the floor. Take materials to the corrugated bailer or compactor in the backroom for disposal.DO NOT move shelf labels or pricing signage without permission from store management.The Surge: Rules
All team members must watch a 15 minute training video that is specific to policy and procedures for Walmart. Be on the Look Out for:Our most popular productsWal-Mart exclusive products Opportunities within our displays Time of how long aisle work takes Prime location on shelf – eye to thigh Is the candy aisle full with everyday fun size products as they are the first to goTips Per Channel: Wal-Mart
Use similar guidelines as Wal-Mart. Be on the Look Out for:In aisle displaysPrime location on shelf – eye to thigh Products behind other cases on shelves Opportunities to pack our product to shelf Is the candy aisle full with everyday fun size products as they are the first to go Tips Per Channel: Target
Be on the Look Out for:Opportunities to pack our products on the shelves Is the candy aisle is full with everyday fun size products as they are the first to go Prime location on shelf – eye to thigh Displays compared with competitors Tips Per Channel: Grocery
Be on the Look Out for:In aisle displaysDisplays by pharmacy checkout Displays when you walk in Tips Per Channel: Drug
Best Practices:Watch Out in stores Be Respectful of their associates Remember that this is their place of employment; not ours Be Mindful of the TSM relationships these store manages have
Flawless Execution for a “Monster” Halloween!
Q&APlease introduce yourself with your name and function.