PPT-Audience Analysis

Agenda Identifying your audience Gatekeeper has the power to stop your message instead of sending it on to other audiences Primary audience decides whether to accept your recommendations or acts on the basis of your message. Audience members can react in many ways to media personae. The reaction/perspective will depend on a variety of factors. A few significant questions include. :. Does . the audience member treat the . newsbrand. footprints. Source: NRS . PADD: . NRS . Jan–Dec . 2014 & comScore . Nov . 2014. (Monthly audience estimates). Monthly Audience Estimates (‘000s). +9%. +33%. Chapter 6. Introduction. Excerpts. “To . the families of those we’ve lost; to all who called them friends; to the students of this university, the public servants who are gathered here, the people of Tucson and the people of Arizona:  I have come here tonight as an American who, like all Americans, kneels to pray with you today and will stand by you tomorrow. . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Measurement. Ratings and beyond. Audience measurement. One of the most significant forms of practical research is the measurement of audiences for electronic media content. Became a major issue when radio began carrying commercials. Audience on Search . May 3 . 2016. Intro to Google Search Audiences. Agenda. Proprietary + Confidential. Audience + Intent . Google Search Audience Products. Intro to Google Search Audiences. Intro to Google Search Audiences. How I attracted my . audeince. Use of colour: In my magazine I used bright colours, which were colours usually associated with pop and as this is my genre, I wanted to make it clear. Using bright colours made my magazine look vibrant and fun and therefore it would be more likely that my audience would be attracted to it. I also tried to create a house style by using a colour scheme so the audience would recognise the magazine. I also used to colour pink as my target audience is females and pink usually connotes . Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. LO: to understand audience and purpose in further detail; to be able to apply this to other texts. Some key terminology. for this lesson. Implied meaning. Where. inference (reading between the lines) is needed to access the underlying meaning of a text or discourse. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Writing Development Centre. @. ncl_wdc. Writing Development Centre. Explore the possibilities. Today’s session. Why do . you want . to write for a lay audience? . What . do . you want . to write. ?. Chapter One. The Audience:. It’s Role and Imagination. Screen vs. LIVE Stage. Audience. . Participation. Imagination of . Audience. . & Performers. Historical Emphasis . of Theatre on an . Audience.