What is 147strategic148 use of IP may view their business as 133 focused on one selfsufficient business model which if successful results in exceptional profits but otherwise is Report ID: 124670
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Engineering Intellectual Property Research Cranfield University© IP Hartwell 2010 What is “strategic” use of IP ?may view their business as … focused on one self-sufficient business model which, if successful, results in exceptional profits, but otherwise is Report “Intellectual Property EnUK Strategic Advisory Board for Intellectual Property Policy, October 2010Business Growth© IP Hartwell 2010 What is “strategic” use of IP ?see that extraction of value from innovation is …… one which may have a variety of outcomes or may not be so obvious, orBusiness Growth© IP Hartwell 2010 © IP Hartwell 2010Business Growth SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate A spectrum of IP business models © IP Hartwell 2010Business Growth More than one IP business model SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate © IP Hartwell 2010Business Growth IP business models can evolve SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate © IP Hartwell 2010Business Growth SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate Most obvious not necessarilythe most successful …and structure Illustration: Xaar plctellectual property rights and wrongs”Credit Suisse First Boston (Europe) Ltd, October 1999© IP Hartwell 2010Business Growthand … the fragmented industrial printing sector” © IP Hartwell 2010Business Growth SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate IP Business ModelXaar plc, 1999 © IP Hartwell 2010Business Growth SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate © IP Hartwell 2010Business Growth IP Business ModelXaar Ltd, 1990 SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate © IP Hartwell 2010Business Growth SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate £15m £6m © IP Hartwell 2010Business Growth SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate £45m £2m © IP Hartwell 2010Business Growth IP Business ModelXaar plc, 2009 SUPPRESSIPMONOPOLISEIPLICENSEIPSELLIP Manufacture ContractManufactureJointVentureCrossLicence ExclusiveLicenceNon-ExclusiveLicence SoleLicence Mutually-Assured Destruction Securitize Sale Pooling Donate £37m£5m Engineering Intellectual Property Research © IP Hartwell 2010 • Understand the different ways in which IP can be • Understand that multiple • Structure the IP portfolio